seo-toolkit

Plugin seo-toolkit from marketplace seohow in seohow/seo. Commands read from the repo's manifest — 1 month ago.

Skills (76)

• audit-ai-content-readiness

  Audits content for AI search readiness: entity coverage, structured data, E-E-A-T signals, and citation worthiness. Use to prepare content for inclusion in AI-generated search answers.

• audit-entity-optimisation

  Audits entity signals: brand entity definition, knowledge panel, entity mentions, and semantic markup. Use to improve how AI systems understand and represent the brand.

• audit-llm-visibility

  Audits the brand's visibility in LLM answers (ChatGPT, Perplexity, Gemini) for target queries. Use to measure and improve brand presence in AI-generated search results.

• audit-serp-feature-opportunities

  Identifies SERP feature opportunities — featured snippets, People Also Ask, image packs, knowledge panels — for target keywords. Use to prioritise structured content and markup changes.

• design-citation-magnet-content

  Produces a content brief engineered to get cited by ChatGPT, Perplexity, and Google AI Overviews. Use when the user wants content that AI engines reference, cite, or surface in generated answers.

• plan-generative-seo-strategy

  Plans a generative SEO strategy: content types, entity optimisation priorities, citation signals, and measurement approach for AI-mediated search. Use to build a structured AI search roadmap.

• analyse-search-performance

  Produces a structured GSC performance analysis: patterns, wins, drops, and CTR opportunities by page and query cluster. Use for a quarterly review or to diagnose a traffic change.

• analyse-traffic-patterns

  Analyses GA4 organic traffic: channels, landing pages, trends, and anomalies. Use to understand what's driving traffic changes, spot emerging opportunities, or prepare a monthly report.

• audit-conversion-tracking

  Audits conversion tracking for SEO: goal events, attribution model, and GA4/GSC connection. Use to verify that SEO is measured against revenue and conversions, not just traffic.

• audit-ga4-setup

  Audits GA4 setup for SEO use: property configuration, filters, event tracking, and landing-page data quality. Use to verify measurement before relying on GA4 for decisions.

• audit-search-console-setup

  Audits Search Console setup: property verification, sitemaps, data filters, and connections. Use to confirm GSC is correctly configured before using it for analysis or reporting.

• define-seo-kpis

  Defines the KPI set for an SEO program: metrics, targets, reporting cadence, and owners. Use when starting an SEO program or when current metrics are disconnected from business outcomes.

• set-up-rank-tracking

  Designs a rank tracking setup: keyword set, tool selection, reporting cadence, and alert thresholds. Use when starting rank tracking or auditing whether an existing setup is fit for purpose.

• business-context

  Creates or patches company-wide AI context for a business workspace. Use when setting up a business, parent company, product, service line, or brand for AI-assisted work before SEO-specific setup.

• business-profile

  Legacy helper for old business_profile.md workspaces. Use to migrate an existing profile into business_context.md and seo_foundation.md.

• brief-evergreen-content

  Produces a content brief for an evergreen asset: angle, structure, keyword targets, and update triggers. Use to brief content designed to rank and stay relevant for 2+ years.

• design-pillar-page

  Designs a pillar page: topic scope, subtopic map, keyword targets, internal linking structure, and content outline. Use to anchor a topic cluster or own a broad category page.

• design-programmatic-template

  Designs a programmatic content template: variable map, page structure, per-slot SEO rules, and quality filters. Use when building scalable location, product, or data-driven pages.

• design-topic-cluster

  Designs a topic cluster: pillar topic, cluster articles, supporting keywords, and internal linking map. Use to plan a content hub or expand into a new subject area.

• generate-content-brief

  Produces a content brief for a target keyword: angle, structure, headers, intent match, word count, and internal links. Use before writing any new article or landing page.

• plan-blog-content

  Produces a blog content calendar: topic ideas, target keywords, intent tags, and publication cadence. Use when planning a blog quarter or building the editorial pipeline.

• plan-content-refresh

  Produces a content refresh plan: pages to update, what to change, new keyword targets, and priority order. Use when organic traffic has declined or content has gone stale.

• plan-programmatic-seo

  Produces a programmatic SEO plan: data source, URL template, page types, indexing strategy, and quality bar. Use before building scalable, data-driven page templates.

• plan-tool-page

  Designs a free-tool or calculator page: tool concept, keyword target, user flow, and SEO rationale. Use to plan a utility page for link acquisition, lead capture, or brand authority.

• assess-topical-authority

  Produces a topical authority assessment per cluster: coverage gaps, depth vs breadth, defensibility check, and multi-quarter investment plan. Use before committing to cluster investment.

• design-seo-experiment

  Designs a structured SEO experiment: hypothesis, test pages, variant, measurement window, and success criteria. Use to validate an SEO change before rolling it out site-wide.

• plan-content-scaling-operation

  Plans a content scaling operation: workflow, team structure, brief templates, quality bar, and production targets. Use when scaling content output beyond what one writer can handle.

• plan-link-magnet-strategy

  Plans a link magnet asset strategy: content type, topic, data or tool angle, promotion plan, and target publications. Use to earn links passively through high-value content.

• audit-hreflang

  Audits hreflang implementation: syntax, return tags, x-default presence, and canonical alignment. Use to fix international targeting errors or validate a multi-language setup.

• decide-multi-language-architecture

  Produces the multi-language architecture decision: subdomain vs subdirectory vs ccTLD trade-off analysis, recommendation per market, and migration-cost estimate. Use before expanding to new markets.

• plan-geo-targeting

  Produces a geo-targeting strategy: GSC International Targeting settings, server signals, local content cues, and per-market signal plan. Use when targeting multiple countries.

• plan-localisation

  Produces a per-market localisation plan: translation method, cultural adaptation, regulatory compliance, and SEO keyword strategy per locale. Use before launching in a new language market.

• audit-branded-serp

  Audits the brand's SERP: knowledge panel, review sites, brand-query rankings, and reputation signals. Use to understand and improve how the brand appears in branded searches.

• design-outreach-process

  Designs an outreach process: prospect criteria, messaging sequence, tracking system, and response playbook. Use to build a repeatable, scalable link acquisition or PR workflow.

• monitor-brand-mentions

  Sets up brand-mention monitoring to find unlinked mentions and convert them into links: sources, alerts, triage, outreach. Use when the user wants to track mentions or turn citations into backlinks.

• plan-broken-link-campaign

  Plans a broken-link building campaign: prospecting method, replacement content strategy, outreach template, and success metrics. Use to earn links by replacing dead resources.

• plan-digital-pr-campaign

  Plans a digital PR campaign: story angle, target publications, supporting data or assets, and outreach plan. Use to earn editorial links and media coverage at scale.

• plan-guest-posting-campaign

  Plans a guest posting campaign: target site criteria, pitch angle, content plan, and tracking. Use to build authoritative links through contributed editorial content.

• plan-link-building-campaign

  Plans a link-building campaign: strategy type, target-site criteria, content assets, outreach sequence, and KPIs. Use when the user wants to build backlinks or grow domain authority systematically.

• set-up-haro-response-system

  Sets up a journalist-query response system: source filters, response templates, and tracking. Use to earn editorial links and mentions from HARO, Qwoted, or similar services.

• audit-header-structure

  Audits H1–H6 header hierarchy across a URL set for structure, keyword use, and featured-snippet eligibility. Use to diagnose header issues or improve on-page clarity and structure.

• audit-images

  Audits alt text, file names, compression, and lazy loading across a page set. Use to fix image SEO issues or when accessibility or page-speed improvements are the goal.

• audit-page-internal-links

  Audits internal links on a specific page: anchor text, relevance, missing links, and link distribution. Use when diagnosing why a page underperforms or planning internal link improvements.

• audit-urls

  Audits a URL set for slug quality, keyword alignment, and convention consistency. Use to diagnose URL structure issues or validate a site section before a migration.

• define-url-conventions

  Defines URL structure conventions: format rules, slug patterns, and folder hierarchy for the business. Use before a site build, redesign, or when inconsistent URLs cause crawl issues.

• generate-meta-descriptions

  Generates click-optimised meta descriptions for a URL set using the business's voice and target keywords. Use to write or rewrite meta descriptions in bulk.

• generate-title-tags

  Generates keyword-aligned, click-optimised title tags for a URL set within character limits. Use to write or rewrite title tags in bulk or audit and improve existing titles.

• optimize-page-content

  Produces an optimised version of existing page body copy: keyword integration, readability, and structure improvements. Use to improve a specific underperforming or thin page.

• plan-internal-linking

  Produces a site-wide internal linking plan: anchor text, target pages, and link placement priorities. Use when building a new site section or improving crawl depth and PageRank flow.

• seo-foundation

  Builds or patches seo_foundation.md from business_context.md. Use before SEO skills that need goals, baseline, search competitors, platform, or priorities.

• audit-competitor-seo

  Produces a competitor SEO gap report: keyword overlap, content patterns, link signals, and prioritised opportunities for one domain. Use to analyse a specific competitor.

• build-seo-wins-backlog

  Consolidates keyword, intent, competitor, and cluster outputs into a scored, prioritised 90-day SEO wins backlog. Use when ready to turn research into an ordered action plan.

• classify-keyword-intent

  Tags a keyword list with search intent, recommended page type, and confidence notes. Flags mixed-intent queries. Use after collecting keywords and before clustering or writing content briefs.

• cluster-keywords

  Groups a classified keyword list into a cluster map with primary keyword, supporting terms, page type, target URL, and priority. Use after intent classification and before content planning.

• generate-seed-keywords

  Generates 50–100 seed keywords from the business context and SEO foundation, ready for tool-based expansion. Use when starting keyword research cold or when the initial keyword set is missing.

• plan-keyword-research

  Produces a keyword-research project plan: scope, seed areas, tools, deliverable format, and timeline. Use before starting keyword research when the approach and effort need defining first.

• scope-competitor-analysis

  Scopes a competitor SEO analysis: which competitors to include, what dimensions to study, how deep, and what the deliverable looks like. Use before running competitor audits.

• analyse-log-files

  Analyses server log files to reveal crawl frequency, coverage gaps, and crawl waste by URL segment. Use to diagnose crawl budget issues or validate post-migration crawl patterns.

• audit-ai-crawler-access

  Audits robots.txt, meta robots, and HTTP headers for AI crawler permissions. Use to control which AI systems can access or train on the site's content.

• audit-canonical-tags

  Audits canonical tag implementation across a URL set for self-references, conflicts, and crawl loops. Use to fix duplicate-content issues or validate canonicalisation after a migration.

• audit-core-web-vitals

  Audits Core Web Vitals (LCP, INP, CLS) and produces a prioritised fix list by page group. Use when failing CWV thresholds or preparing a focused site speed sprint.

• audit-crawlability

  Audits the site's crawlability: robots.txt, internal links, crawl depth, redirect chains, and blocked resources. Use to diagnose crawl issues or before a site launch.

• audit-indexing-status

  Audits which pages are indexed, excluded, or soft-404'd using Search Console data. Use to diagnose indexing drops, clean the index, or verify new content is being indexed.

• audit-javascript-seo

  Audits JavaScript rendering for SEO impact: content visibility, link discovery, indexing delays, and Core Web Vitals risk. Use for JS-heavy sites or single-page-app frameworks.

• audit-xml-sitemap

  Audits the XML sitemap for errors, excluded pages, non-canonical URLs, and lastmod accuracy. Use before a site launch, migration, or after a major structural content change.

• build-redirect-map

  Produces a redirect map for a site migration or URL restructure: old URL, new URL, redirect type, and priority. Use before any domain change, redesign, or mass URL restructure.

• generate-llms-txt

  Generates a /llms.txt file to guide large language models on how to use the site's content. Use when optimising for AI-mediated search or controlling LLM citation behaviour.

• generate-schema-markup

  Generates JSON-LD structured data for target page types. Use to implement or improve schema for rich snippets, FAQs, product cards, reviews, or breadcrumbs.

• plan-schema-strategy

  Defines a schema markup strategy: which page types to mark up, which schema types to use, and implementation priority. Use before writing schema or auditing existing structured data.

• plan-site-migration

  Produces a site migration plan: URL mapping, redirect strategy, pre- and post-launch checklist, and risk register. Use before a domain change, platform move, or CMS migration.

• analyse-conversion-funnel

  Analyses the conversion funnel from organic landing page to purchase: drop-off points, friction causes, and prioritised fixes. Use to connect SEO traffic to revenue outcomes.

• audit-accessibility

  Audits page accessibility for SEO impact: WCAG issues, alt text, heading structure, colour contrast, and keyboard navigation. Use to fix accessibility gaps that also harm rankings.

• audit-mobile-ux

  Audits mobile UX for SEO: tap targets, viewport configuration, font sizes, scroll behaviour, and mobile-specific Core Web Vitals. Use to fix mobile experience issues.

• audit-page-speed-ux

  Audits page speed from a UX perspective: perceived load, interaction delays, layout shifts, and user-facing fixes. Use after Core Web Vitals failures or before a speed sprint.

• plan-ab-test

  Produces an SEO-safe A/B test plan: hypothesis, variants, success metrics, sample size, and decision rules. Use to test on-page changes without duplicate-content or indexing risk.

• review-ux-design-for-seo

  Reviews a page design or wireframe for SEO risks: crawlability, heading structure, link patterns, and content accessibility. Use before development handoff or design sign-off.

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