mattpocock-skills
claudeMatt Pocock's agent skills for real engineering (grilling, spec/ticket flows, TDD, code review, domain modelling and more).
39 skills
Autonomous coding toolkit for Claude Code. 148 skills, 40 agents, a safety guardian, and a correction learning loop — Claude codes better, catches its own mistakes, and runs unattended overnight. Hooks ship via install.sh, not this plugin.
Plugin clade from marketplace clade in shenxingy/Clade. Commands read from the repo's manifest — 2 days ago.
clade-controlStart, stop, or manage Clade autonomous coding loops remotely
clade-reportGet session reports, cost breakdowns, and blocker details from Clade
clade-statusCheck Clade loop progress, worker status, costs, and recent commits
ads-amazonAmazon Ads deep analysis covering Sponsored Products, Sponsored Brands (incl. Sponsored Brands Video), Sponsored Display (audiences + contextual), and basic Amazon DSP. Evaluates campaign structure, ACOS/TACOS targets, search-term harvesting, negative keyword discipline, Brand Analytics signals, day
ads-appleApple Ads (formerly Apple Search Ads) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Custom Product Pages (CPPs), AdAttributionKit (view-through attribution 24h post-impression), MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), Maximize
ads-attributionCross-platform attribution health audit covering AdAttributionKit (iOS view-through 24h post-impression, WWDC 2025 configurable windows), GA4 attribution models (data-driven vs last-click), Consent Mode V2 enforcement, server-side attribution stitching, MMP integration health, and cross-device / cro
ads-auditFull multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and Apple Ads accounts via 6 parallel audit agents. Amazon Ads, cross-platform attribution, and server-side tracking are covered by their standalone s
ads-budgetBudget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says budget allocation, bidding s
ads-competitorCompetitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend via Meta Ad Library / Google Ads Transparency Center / TikTok Top Ads, and identifies competitive gaps and opportuni
ads-createCampaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers o
ads-creativeCross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, scores creative diversity for Andromeda Entity-ID retrieval, and provides production priorities. Use when user says creativ
ads-dnaBrand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: brand DNA, b
ads-generateAI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using banana-claude. Requires banana-claude (v1.4.1+) with nanobanana-mcp configured. Triggers on: generate ads, create images, make ad creatives, generate visuals, create ad
ads-googleGoogle Ads deep analysis covering Search, Performance Max, AI Max, Display, YouTube, and Demand Gen campaigns. Evaluates 80 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Includes AI Max (search-term-matching, AI Brief, text customization, FUE, brand
ads-landingLanding page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says landing page, post-click experience, landing page audit, LP audit, conversion rate, landing page
ads-linkedinLinkedIn Ads deep analysis for B2B advertising. Evaluates 27 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, predictive audiences, and the Oct 2025 Campaign Groups→Campaigns→Ad Sets terminology change. Use w
ads-mathPPC financial calculator and modeling tool. CPA, ROAS, CPL calculations, break-even analysis, impression share opportunity sizing, budget forecasting, LTV:CAC ratio analysis, and MER (Marketing Efficiency Ratio) assessment. Requires zero API access. Works with pasted data from exports. Use when user
ads-metaMeta Ads deep analysis covering Facebook, Instagram, and Threads advertising in the Andromeda + GEM + Lattice era. Evaluates 50 checks across Pixel/CAPI health, creative diversity and Entity-ID clustering risk, account structure, ASC/AAC defaults for Sales/Leads/App, and audience targeting. Includes
ads-microsoftMicrosoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 24 checks with focus on Google Ads import validation, unique Microsoft features (LinkedIn audience targeting, in-market audiences), and cost advantage assessment. Use when user say
ads-photoshootProduct photography enhancement for ad creatives using banana-claude image generation. Takes a product image and generates 5 professional photography styles for ad use: Studio, Floating, Ingredient, In Use, and Lifestyle. Requires banana-claude (v1.4.1+) with nanobanana-mcp. Triggers on: product pho
ads-planStrategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says ad plan, ad strategy, campaign planning, media plan, PPC strategy, or advertising plan.
ads-server-side-trackingServer-side tracking pipeline audit covering server-side Google Tag Manager (sGTM), Meta CAPI Gateway, Conversions API health, event deduplication via event_id, server-side hit ratio targets, pixel debugging, and PII hashing discipline. Use when user says server-side tracking, sGTM, server-side GTM,
ads-testA/B test design and experiment planning for paid advertising. Structured hypothesis framework, statistical significance calculator, test duration estimator, sample size calculator, and platform-specific experiment setup guides (Meta Experiments, Google Experiments, LinkedIn A/B). Use when user says
ads-tiktokTikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop under the TikTok USDS Joint Venture (post Jan 2026 divestiture). Evaluates 28 checks with emphasis on creative-first strategy, safe zone compliance, creative diversity for retrieval, and Smart+
ads-youtubeYouTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement. Evaluates video ad performance across skippable in-stream, non-skippable, bumper, Shorts, Demand Gen, and Connected TV (CTV) formats. Covers VAC→Demand Gen migration, Shorts creative require
adsMulti-platform paid advertising audit and optimization skill. Analyzes Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, and Apple Search Ads. 225+ checks with scoring, parallel agents, industry templates, and AI creative generation.
artifactCreate and review artifact/report pages: research findings, project status, architecture, decisions, handoffs and reference pages. Select the structure from the reader question, write understandable copy, then inspect rendered figures and perform a fresh-reader review. Use for 写artifact、做报告、状态报告、架构报
auditAudit `corrections/rules.md` — find learned rules that should be promoted to CLAUDE.md or hooks, detect redundancy, flag contradictions. Scope is the learning-system meta-file ONLY — domain audits: /seo-audit, /blog-audit, /ads-audit, /cso.
bananaAI image generation Creative Director powered by Google Gemini Nano Banana — text-to-image, image editing, multi-turn creative sessions, batch workflows, brand presets. For ANY image creation/editing or creative-direction request. Triggers: generate an image, create a photo, edit this picture, desig
batch-tasksExecute TODO.md steps via unattended Claude Code sessions
blog-analyzeAudit and score blog posts on a 5-category 100-point scoring system covering content quality, SEO, E-E-A-T, technical elements, and AI citation readiness. Includes AI content detection (burstiness, phrase flagging), batch analysis, and prioritized Critical/High/Medium/Low fix recommendations.
blog-audioGenerate audio narration of blog posts using Google Gemini TTS.
blog-auditFull-site blog health assessment scanning all blog files for quality scores, orphan pages, topic cannibalization, stale content, and AI citation readiness. Spawns parallel subagents; produces per-post scores and a prioritized action queue.
blog-brandEstablish durable brand and voice context for cross-skill consumption. Generates BRAND.md (audience, positioning, do/don't editorial rules, taboo phrases, competitor differentiation) and VOICE.md (existing persona JSON re-expressed as readable prose), both written to the project root. When present,
blog-briefGenerate detailed content briefs for blog posts with target keywords, outlines, competitive analysis, recommended statistics, internal linking architecture, template recommendations, TL;DR drafts, and distribution plans — optimized for Google rankings and AI citations (GEO/AEO).
blog-calendarGenerate editorial calendars for blogs with topic clusters, publishing
blog-cannibalizationDetect keyword cannibalization across blog posts by extracting primary keywords
blog-chartGenerate dark-mode-compatible inline SVG data visualization charts for blog
blog-clusterSemantic topic cluster planning and automated execution engine for claude-blog. Performs SERP-based keyword research, groups keywords by search intent and SERP overlap, builds a hub-and-spoke cluster architecture, generates an interactive SVG cluster map, and executes the full cluster by orchestrati
blog-discourseResearch what people are actually saying about a topic in the last 30 days across Reddit, X / Twitter, YouTube, Hacker News, dev.to, Medium, and other public discourse platforms. API-free; uses WebSearch with platform-targeted site operators plus recency filters. Produces DISCOURSE.md (a structured
blog-factcheckblog-flowblog-geoblog-googleblog-imageblog-locale-auditblog-localizeblog-multilingualblog-notebooklmblog-outlineblog-personablog-repurposeblog-rewriteblog-schemablog-seo-checkblog-strategyblog-taxonomyblog-translateblog-writeblogbriefcodex-orchestratecodex-usagecommitcomputeconverge-loopcreate-prcsodeliverydocument-releasedomain-modelemail-auditemail-checkemail-planemail-reviewemail-sequenceemail-writeemailequipfrontend-designgenerate-hookgogreenhandoffiloopincidentinit-profileinternal-deployinvestigatekimi-usagelandscapelearnlocalizeloopmapmerge-prminimax-usagemodel-researchmuller-brockmann-grid-systemsnextobs-review-looporchestrateoutboundpickuppipelinepokeproviderqa-exploreradarresearchretroreverse-engineer-anythingreview-prreviewseo-auditseo-backlinksseo-clusterseo-competitor-pagesseo-content-briefseo-contentseo-dataforseoseo-driftseo-ecommerceseo-flowseo-geoseo-googleseo-hreflangseo-image-genseo-imagesseo-localseo-mapsseo-pageseo-planseo-programmaticseo-schemaseo-sitemapseo-sxoseo-technicalseoshipskill-newsltstartstatussynctaskstrim-testsverifyvignelli-canon-design-systemweb-searchworktreeaudit-budgetBudget and bidding specialist. Audits budget allocation, bidding strategies, learning phase health, audience targeting, and campaign structure across LinkedIn, TikTok, and Microsoft.
audit-complianceCompliance and performance specialist. Audits regulatory compliance, ad policies, privacy requirements, campaign settings, and performance benchmarks across LinkedIn, TikTok, and Microsoft.
audit-creativeCreative quality specialist. Audits ad creative across LinkedIn, TikTok, and Microsoft for format diversity, fatigue signals, platform-native content, and spec compliance.
audit-googleGoogle Ads audit specialist. Analyzes conversion tracking, wasted spend, account structure, keywords, Quality Score, ad assets, PMax, bidding, and settings.
audit-metaMeta Ads audit specialist. Analyzes Pixel/CAPI health, EMQ scores, creative diversity and fatigue, account structure, learning phase, audience targeting, and Advantage+ campaigns.
audit-trackingConversion tracking specialist. Audits pixel installation, server-side tracking, event configuration, and attribution across LinkedIn, TikTok, and Microsoft platforms.
blog-researcherResearch specialist for blog content. Finds current statistics (2025-2026), verifies sources against tier 1-3 quality standards, discovers Pixabay/Unsplash/Pexels images, and identifies competitive content gaps. Invoked for statistic research, image discovery, and competitive analysis tasks during b
blog-reviewerQuality assessment specialist for blog posts. Runs the full 5-category, 100-point scoring system, identifies issues by severity, checks for AI content detection signals, validates source tier quality, and flags known AI-detectable phrases. Invoked for quality review tasks during blog workflows. - Re
blog-seoSEO optimization specialist for blog posts. Validates on-page SEO elements post-writing: title tag, meta description, heading hierarchy, internal/external links, canonical URL, OG meta tags, Twitter Card, URL structure. Produces a pass/fail checklist with specific fixes. - Read - Grep - Glob - WebFe
blog-translatorMultilingual translation specialist for blog posts. Translates a post into one target language while preserving markdown/MDX/HTML structure, frontmatter, and JSON-LD schema exactly. Applies a keyword localization map supplied by the caller rather than translating keywords word-for-word. Invoked once
blog-writerContent generation specialist for blog posts. Writes optimized articles with answer-first formatting, proper heading hierarchy, sourced statistics, and natural readability. Follows the 6 pillars of dual optimization. Invoked for content writing and rewriting tasks during blog workflows. - Read - Wri
bounded-implementerUse proactively for one bounded, low-risk implementation with explicit file ownership and a deterministic verifier, which it treats as read-only. Do not use for architecture, ambiguous requirements, security-sensitive work, migrations, broad refactors, or a change whose point is to edit the verifier
code-reviewerExpert code reviewer for quality, security, and maintainability. Use proactively after writing or modifying code, before commits, or when the user asks for a code review.
copy-writerAd copy specialist for paid advertising. Reads campaign-brief.md and brand-profile.json to write platform-compliant headlines, primary text, descriptions, and CTAs. Validates character counts before writing. Appends the copy deck to campaign-brief.md.
creative-strategistCampaign concept strategist for paid advertising. Reads brand-profile.json and optional audit results to generate structured campaign concepts, messaging pillars, and creative direction for each platform. Produces the strategic sections of campaign-brief.md.
debug-specialistRoot cause analysis specialist. Diagnoses bugs by tracing execution paths, reading call chains, and forming testable hypotheses. Spawned by the /investigate skill when the root cause requires deep code exploration across multiple files.
format-adapterAd asset format validator and spec-compliance checker. Reads generation-manifest.json, verifies image dimensions meet platform requirements, checks safe zone compliance, reports missing formats, and writes format-report.md.
paper-reviewerAcademic paper reviewer for LaTeX papers. Reads the full paper and produces a structured reviewer-style critique saved to a file. Use when the user asks to review, check, critique, or audit a paper before submission. Also useful for "帮我审一下论文", "reviewer视角看看", "投稿前检查".
second-opinion-codexCross-vendor second opinion from the OpenAI Codex CLI. Use ONLY when the user explicitly asks for a codex/OpenAI second opinion on a question, design, or diff. Relays the answer verbatim — breaks the generator/reviewer same-vendor blind spot (mic92 pattern).
second-opinion-geminiCross-vendor second opinion from the Google Gemini CLI. Use ONLY when the user explicitly asks for a gemini/Google second opinion on a question, design, or diff. Relays the answer verbatim — breaks the generator/reviewer same-vendor blind spot (mic92 pattern).
second-opinion-kimiCross-vendor second opinion from the Moonshot AI Kimi Code CLI. Use ONLY when the user explicitly asks for a kimi/Moonshot second opinion on a question, design, or diff. Relays the answer verbatim — breaks the generator/reviewer same-vendor blind spot (mic92 pattern).
security-auditorSecurity specialist for deep code analysis. Checks a specific file or module for OWASP Top 10 vulnerabilities, injection vectors, and auth flaws. Spawned by /cso skill for targeted deep-dive analysis of high-risk components.
seo-backlinksBacklink profile analyst using free and paid sources. Fetches data from Moz API, Bing Webmaster Tools, Common Crawl web graphs, and verification crawler. Merges multi-source data with confidence-weighted scoring.
seo-contentContent quality reviewer. Evaluates E-E-A-T signals, readability, content depth, AI citation readiness, and thin content detection.
seo-dataforseoDataForSEO data analyst. Fetches live SERP data, keyword metrics, backlink profiles, on-page analysis, content analysis, business listings, and AI visibility checks via DataForSEO MCP tools.
seo-geoGEO and AI search specialist. Analyzes AI crawler accessibility, llms.txt compliance, passage-level citability, brand mention signals, and platform-specific optimization for Google AI Overviews, ChatGPT, Perplexity, and Bing Copilot.
seo-googleGoogle SEO API analyst. Fetches CWV field data via CrUX, indexation status via GSC, and organic traffic via GA4 for enriched audit data.
seo-image-genSEO image analyst. Audits existing OG/social preview images, identifies missing or low-quality images, and creates an image generation plan with prompts for key pages. Does NOT auto-generate images.
seo-localLocal SEO specialist. Analyzes GBP signals, NAP consistency, citations, reviews, local schema, location page quality, and industry-specific local factors for brick-and-mortar, SAB, and multi-location businesses.
seo-mapsMaps intelligence specialist. Geo-grid rank tracking, GBP profile auditing, review intelligence, cross-platform NAP verification, and competitor radius mapping via DataForSEO and free APIs.
seo-performancePerformance analyzer. Measures and evaluates Core Web Vitals and page load performance.
seo-schemaSchema markup expert. Detects, validates, and generates Schema.org structured data in JSON-LD format.
seo-sitemapSitemap architect. Validates XML sitemaps, generates new ones with industry templates, and enforces quality gates for location pages.
seo-technicalTechnical SEO specialist. Analyzes crawlability, indexability, security, URL structure, mobile optimization, Core Web Vitals, and JavaScript rendering.
seo-visualVisual analyzer. Captures screenshots, tests mobile rendering, and analyzes above-the-fold content using Playwright.
test-runnerRun tests and analyze failures. Use after code changes to verify nothing is broken, or when the user asks to run tests.
type-checkerVerify types and compilation are correct. Use proactively after code edits to catch type errors early.
verify-appVerify application works after code changes. Checks compilation, tests, API routes, pages, and build. Use after significant changes or before commits.
visual-designerVisual ad creative specialist. Reads campaign-brief.md and brand-profile.json to construct 5-component image generation prompts via banana MCP, organizes outputs into ad-assets/ directories, and writes generation-manifest.json for the format-adapter agent.
wf-readerLean read-only reader for Workflow scripts — cited findings from code, logs and docs, without CLAUDE.md or the skill listing. Used only when a workflow agent() names it as agentType; not for general tasks.
Matt Pocock's agent skills for real engineering (grilling, spec/ticket flows, TDD, code review, domain modelling and more).
39 skills
Core skills library for Claude Code: TDD, debugging, collaboration patterns, and proven techniques
15 skills · hooks
Official Next.js skills: adopt and optimize Cache Components, adopt Partial Prefetching, and verify runtime behavior against a running dev server.
6 skills
Persistent memory for Claude Code: the next session starts where the last one left off.
29 skills · 1 MCP server · hooks
tasteskill 2.5.1: professional company websites at the figma.com and x.ai level, with one section per screen, real photographs, real product UI, effects kept for tech and gaming pages, and a real-browser checker and finish gate.
1 skill
Cross-session memory and token savings for coding agents.
6 skills · 1 agent · 1 MCP server · hooks
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