claude

social-media-skills

106 social media skills for AI agents — strategy, writing, video, design, platform growth, publishing, and analytics.

303 on GitHubby Frank Heijdenrijkv1.0.1MITupdated 29 days ago
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Plugin social-media-skills from marketplace social-media-skills in social-media-skills/skills. Commands read from the repo's manifest — 28 days ago.

What it installs

Skills (106)

  • ai-image-editing

    The AI image-editing router — inpainting/object removal, background removal, upscaling, outpainting, old-photo restoration, and retouch, routed task-first to the right engine. Use when someone wants to remove an object/person from a photo, cut out backgrounds, upscale an image, extend an image to ne

  • ai-music-and-sound

    The AI music + sound-design skill for social -- original/licensed audio beds and sound design for Reels/TikToks/Shorts/videos. Use when someone needs background music, a track, or sound effects for a social video, asks which AI music tool is safe to use, or asks "can I use this trending sound/song o

  • ai-search-optimization

    Use to get a brand and its content CITED and RECOMMENDED by AI answer engines — the GEO (Generative Engine Optimization) / AI-search-visibility skill. Run when the user says "GEO," "get cited by ChatGPT/Perplexity/Google AI," "ChatGPT SEO," "LLM SEO / LLMO," "AI Overviews," "answer engine optimizati

  • ai-video

    The model-agnostic AI-video router and brief — the counterpart to image-prompt. Use when someone asks "which AI video tool should I use," "make an AI video," "generate B-roll / a talking-head / a voiceover," "turn this long video into Shorts," or needs a video brief. Routes the job to the right tool

  • ai-voiceover

    The AI narration / voiceover mini-skill (ElevenLabs-led). Use when someone wants an "AI voiceover," "narration," "text-to-speech for a video," "voice for my Reel/Short/explainer," "clone my voice," or to "dub a video into other languages." Picks the voice and model, writes for the ear, and directs t

  • analytics-and-reporting

    Social media analytics and reporting — read native platform data honestly and turn it into next actions. Use when someone wants to "check my analytics," "see how my posts are doing," "build a social media report," "which content is working," "what metrics/KPIs should I track," or to turn performance

  • audience-research

    Use to develop a deep, usable understanding of who a brand creates content for — sharp enough that every content skill resonates with them specifically. Run when the user says "who's my audience," "audience research," "target audience," "build a persona," "customer profile," "ideal customer profile"

  • batch-content-plan

    Use to plan and produce a full batch of social media content for a period — a week or a month — in one session: strategically balanced, on-brand, mapped to a calendar, and ready to schedule. Run when the user says "plan my content," "a month of posts," "batch my content," "plan the week," "fill my c

  • before-after-and-transformation

    The transformation / before-after content format — structure a credible, honest, satisfying transformation (fitness, beauty, business results, skill progress, makeovers, client glow-ups, product before/after). Use when someone wants a before/after, a transformation post, a client-results reveal, a p

  • behind-the-scenes-and-founder

    The transparency content type — turn what's actually happening inside the business into founder/personal-brand content that builds trust: build-in-public updates, founder story, how-it's-made content, team culture, and honest struggle posts. Use when someone wants behind the scenes, build in public,

  • brand-profile

    Use FIRST, before any other social media skill, to load or create the brand profile — the durable record of who a business is, who it serves, how it sounds, and what it will and won't say. Run this when the user says "set up my brand," "brand profile," "brand guidelines," "define our brand voice," "

  • campaign-and-launch-planning

    Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel. Use when someone wants to plan a launch, product drop, campaign, big announcement, waitlist/pre-launch push, or coordinated multi-platform moment. Plans a time-boxed campaign as ONE st

  • canva

    The Canva craft skill — produce on-brand social graphics, carousels, quote cards, infographics, and thumbnails at scale without a designer, and escape the "Canva look." Use when someone wants to design in Canva, make social graphics, set up a Brand Kit, batch-produce graphics (Bulk Create), resize o

  • capcut

    The CapCut craft skill — edit short-form social video (TikTok, Reels, Shorts) fast and safely: retention-paced cuts, auto-captions, beat-synced sound, exports. Use when someone wants to edit in CapCut, cut a reel/short, set up auto-captions, use CapCut's AI tools, pick a plan, or asks whether CapCut

  • caption-writer

    Use to write platform-native social media captions (post copy) in the brand's voice — the words that accompany a post on Instagram, LinkedIn, TikTok, Facebook, X/Twitter, Threads, Pinterest, YouTube, or Bluesky. Run when the user says "write a caption," "caption this," "post copy," "write the copy f

  • captions-and-clipping

    The long-form-to-Shorts + sound-off captions mini-skill (Opus Clip / CapCut / Submagic). Use when someone wants to "clip my podcast/webinar/long video into Shorts," "make TikToks/Reels from a YouTube video," "add captions/subtitles to a video," "repurpose long-form into short-form," or "auto-generat

  • carousel-writer

    Use to write a carousel — a swipeable multi-slide post (Instagram carousel, LinkedIn document/PDF carousel, or TikTok photo carousel) — one of the highest-save, highest-dwell formats. Run when the user says "write a carousel," "carousel post," "slides for X," "LinkedIn document/PDF post," "swipe pos

  • collabs-and-cross-promotion

    Creator collabs and cross-promotion — organic creator-to-creator partnerships that swap audiences. Use when someone wants to set up a collab, audience swap, cross-promotion, shoutout swap, joint giveaway, guest spot, joint video/series, a YouTube/IG collab post, or co-promo with another creator. Pic

  • community-management

    Use to build a genuine community — turning an audience into people who interact with each other, not just with the brand. Run when the user asks how to build community, foster belonging/loyalty, create superfans, start a group/Discord channel, get members talking to each other, or move beyond chasin

  • competitor-analysis

    Competitor analysis for social media — public-data competitive reconnaissance to find the gap a brand can own. Use when someone wants to "analyse/research our competitors," "see what rivals are doing on social," "benchmark against competitors," "find content gaps / white space," or "do a competitive

  • content-audit

    Audit an existing social media account and its content — the retrospective reality-check of what's working and what isn't. Use when someone wants to "audit my content/account," "what's working and what isn't," "clean up my profile/feed," "I post a lot but it's not working," or to triage an existing

  • content-calendar

    Use to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on which platforms), derived from strategy and pillars. Run when the user says "content calendar," "editorial calendar," "social media calendar," "posting sch

  • content-pillars

    Use to define a brand's content pillars — the 3–5 recurring themes it posts about — the strategic backbone between the brand profile and the content calendar. Run when the user says "content pillars," "content buckets," "what should I post about," "content themes," "content strategy," "pillars," or

  • content-recycling

    Content recycling — resurface, update, and repost proven evergreen content over time. Use when someone wants to "get more mileage out of old posts," "recycle/repost our best content," "resurface evergreen pieces," "update and republish an old post," or build a recycling queue of proven winners. Recy

  • content-research-and-sourcing

    The research-and-sourcing craft — verify the substance of a piece before it publishes: trace stats to primary sources, kill zombie stats, catch AI-hallucinated citations, and attribute properly on social. Use when someone has a stat-heavy draft to make publish-ready, wants to check if a viral statis

  • contrarian-and-opinion

    The point-of-view content type — articulate, sharpen, and argue a genuinely-held contrarian stance / hot take / opinion / thought-leadership position that builds authority and real debate. Use when someone wants a POV, a hot take, an "unpopular opinion", a contrarian angle, an opinion piece, or to s

  • creator-monetization

    Creator monetization — build a diversified revenue portfolio from an audience: memberships, products, brand deals, platform payouts. Use when someone wants to "make money as a creator," "monetize my audience," "start a membership/community," "sell a course/digital product," "get brand deals / set my

  • crisis-and-moderation

    Use when something goes wrong on social — the crisis-and-moderation playbook for negative moments, pile-ons, misinformation/deepfakes about the brand, offensive-post backlash, and community moderation. Run when the user says "we're getting piled on," "someone's spreading false info about us," "shoul

  • cross-platform-repurposing

    Use to turn one piece of content into multiple platform-native posts — adapt, never copy-paste. Run when the user says "repurpose this," "turn this into posts for every platform," "cross-post," "make this work on TikTok/LinkedIn/X too," "one idea into a week of content," "turn this blog/video/podcas

  • data-and-original-research

    The original-research / data-study content type — turn proprietary data, a survey, a public-dataset analysis, or an experiment into the most linkable and AI-citable asset you can publish. Use when someone wants to build authority with original data, run a "state of X" survey or industry study, turn

  • descript

    The Descript craft skill — edit talk content (podcasts, interviews, talking-head video) by editing the transcript instead of the timeline. Use when someone wants to edit in Descript, edit a podcast or interview, remove filler words/silences, clean up audio (Studio Sound), fix a flubbed word without

  • design-and-templates

    The reusable on-brand template-SYSTEM skill -- build a brand kit + a small set of reusable templates so a non-designer can produce consistent on-brand graphics fast across formats. Use when someone wants templates, a brand kit, a consistent visual system, or help choosing/using a design tool (Canva/

  • educational-content-and-how-to

    The teach-to-grow content type -- pick a genuinely useful topic, teach ONE thing completely, structure it as a clear lesson, keep it accurate, and route it to the right format. Use when someone wants to teach their audience, make a how-to / tutorial / step-by-step / explainer / myth-buster, build au

  • email-and-newsletter

    Email and newsletter strategy for creators and brands — the owned-audience layer that social feeds. Use when someone wants to "start/grow a newsletter," "build an email list," "turn followers into subscribers," "should I use Substack/beehiiv/LinkedIn," "repurpose my newsletter into social (or vice v

  • engagement-routine

    Use to design a sustainable engagement routine — the operating system that turns the engagement craft into a daily/weekly habit. Run when the user asks how to keep up with comments/DMs, how much time to spend engaging, when to engage, how to build an engagement habit/system/cadence, or how to engage

  • experimentation-and-ab-testing

    A/B testing and experimentation for social media content — evidence over opinion, at honest organic-scale rigor. Use when someone wants to "A/B test" or "split test" content, "test which version/hook/time/caption/thumbnail works," "set up an experiment," "what should I test," or to settle a content

  • facebook-groups

    The Facebook Groups strategy skill -- Groups as Facebook's real organic surface, deeper than what facebook-strategy routes to community-management. Use when someone wants to build/grow/run a Facebook Group, decide Group vs Page, or turn a community into leads. Groups reach 40-50% of members per post

  • facebook-strategy

    The Facebook strategy playbook for 2026. Use when someone wants to "grow on Facebook," "fix my Facebook reach," "a Facebook content/Page strategy," "Facebook Reels," or how the Facebook algorithm works now. Page feed broadcasting is effectively dead (~1.65% reach); Facebook is now an AI discovery en

  • flux

    The FLUX craft skill (Black Forest Labs) — generate and edit on-brand images with the right variant and license. Use when someone wants to generate images with FLUX/FLUX.2/Kontext, edit a generated image, keep a character or product consistent across a campaign, render legible text in images, get br

  • goals-and-kpis

    Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers. Use when someone wants to "set social media goals," "define our KPIs," "what should we be aiming for," "what's our north-star metric," "OKRs for social," or to turn vague ambitions ("grow our foll

  • hashtag-strategy

    Use to build a hashtag and discoverability strategy for social posts — the modern (2026) approach, not the outdated "30 hashtags to go viral" playbook. Run when the user says "hashtags," "what hashtags should I use," "how many hashtags," "hashtag strategy," "help me get discovered/reach," asks "do h

  • heygen

    The AI avatar / talking-head mini-skill (HeyGen). Use when someone wants an "AI avatar video," "talking-head video," "digital twin / clone of myself on camera," "faceless presenter video," "spokesperson video," or to "translate/localize a video into many languages with lip-sync." The creator/social

  • hook-writer

    Use to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener, a YouTube title, or an email subject. Run when the user says "write a hook," "hook for this," "opening line," "first thre

  • idea-generation-and-ideation

    The idea-system craft — never run out of content ideas by running a system instead of waiting for inspiration. Use when someone is out of ideas, stares at a blank calendar, asks where good ideas come from, wants an idea bank/backlog, feels their AI-generated ideas sound like everyone else's, or thin

  • ideogram

    Use to write great prompts for Ideogram (Ideogram 4.0) to generate design-grade images for social media — the image-prompt-craft mini-skill for typography + layout, sibling to nano-banana under the image-prompt router. Run when the user wants an Ideogram / AI image prompt where TEXT and LAYOUT matte

  • image-prompt

    Use as the foundation and router for any image a post needs — turn a social need into a clear image brief, describe it with model-agnostic prompt craft, and route to the right tool. Run when the user says "I need a visual/image for this post," "what image should I use," "make a graphic," "help me pr

  • infographic-and-data-viz

    The craft of turning real data into honest, scannable, shareable infographics and charts. Use when someone wants to visualize data, make an infographic, build a chart/graph, turn a finding or stat into a visual, or fix a chart that's confusing or misleading. A great data viz makes one insight land i

  • instagram-growth

    Use to grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach, follow-conversion, retention, or shares) and orchestrates the other skills to fix it. Run when the user says "grow on Instagram," "Instagram growth," "get more followers/reach on In

  • instagram-reels-publishing

    The Instagram Reels publish-mechanics skill -- distinct from reels-script (the script), instagram-seo (the keyword caption), and platform-specs-and-validation (cross-platform validation). Use when someone has a finished Reel and needs to publish it correctly: specs, cover, safe zone, publish setting

  • instagram-seo

    The Instagram SEO / keyword-search skill -- IG-specific search depth, distinct from the cross-cutting social-seo. Use when someone wants an Instagram post/Reel to rank in search, needs IG keyword research, or wants a searchable caption/profile. Instagram shifted from hashtag-based discovery to keywo

  • interactive-content

    The participation content format — polls, quizzes, Q&A / scoped AMAs, this-or-that, emoji sliders, question boxes, caption-this, Add-Yours, and challenges. Use when someone wants interactive posts, Story stickers, a poll/quiz/AMA, a challenge or contest, or to turn passive scrollers into participant

  • kling

    The generative-video producer for native 4K, multi-shot storyboarding, and motion-transfer (Kling-led). Use when someone wants "native 4K video," "a multi-shot sequence / several cuts in one clip," "transfer a motion/dance from a reference video," "animate a product still" (image-to-video), or names

  • lead-magnets-and-funnels

    Lead magnets and funnels — design offers that turn social traffic into subscribers, leads, and customers. Use when someone wants to "create a lead magnet," "build a funnel," "design a freebie/opt-in," "make a quiz/calculator/template to grow my list," or turn social traffic into qualified leads and

  • link-in-bio-and-traffic

    Link-in-bio and traffic strategy — convert social reach into clicks, subscribers, and owned audience. Use when someone wants to "drive traffic from social," "optimize my link in bio," "get more clicks," "turn followers into email subscribers / leads / sales," "where do I put my link," or to convert

  • linkedin-company-pages

    The LinkedIn company-page (LINKEDIN_PAGES) growth strategy skill -- a separate platform from personal LINKEDIN. Use when someone wants to grow a company/business page, fix low page reach ("our LinkedIn page gets no engagement"), set up employee advocacy, or plan company-page content. In 2026 pages g

  • linkedin-growth

    The LinkedIn personal-profile growth playbook for 2026. Use when someone wants to "grow on LinkedIn," "get more LinkedIn followers/reach," "a LinkedIn strategy," "how the LinkedIn algorithm works," or how to use commenting/newsletters/video/connections to grow. Dwell time + early meaningful comments

  • linkedin-post-writer

    Use to write a LinkedIn post — professional, thought-leadership, or founder/personal-brand content optimized for LinkedIn's specific mechanics (dwell time, early comments, the "see more" hook). Run when the user says "write a LinkedIn post," "LinkedIn," "post this on LinkedIn," "thought leadership p

  • listicle-and-roundup

    The list/roundup content type — design honestly-curated, scannable, AI-citable listicles ("7 ways to X", "best tools for Y") and expert / product / link roundups. Use when someone wants a listicle, a "best of" or "top N" list, a ranked recommendation list, an expert roundup, a product/affiliate roun

  • livestream-and-realtime

    The live + realtime-format skill -- plan, promote, run, and repurpose livestreams and realtime moments (IG Live, TikTok LIVE, YouTube Live, LinkedIn Live, X, live shopping). Use when someone wants to plan a livestream, go live, run a live Q&A/AMA, do live shopping, or repurpose a live recording. Liv

  • luma

    The Luma Dream Machine craft skill — generate cinematic AI video shots (Ray3: text-to-video, image-to-video, keyframes, character reference, Modify V2V, HDR) with draft-first economics and the right rights. Use when someone wants to generate video with Luma/Dream Machine/Ray3, animate a still into v

  • meme-and-culture

    The cultural-fluency + meme-craft skill -- participate in internet culture and meme formats as a brand without being cringe, tone-deaf, or legally exposed. Use when someone wants to make a meme, join a cultural moment, build a meme/humor pillar, or decide whether to jump on a format. Meme marketing

  • nano-banana

    Use to write great prompts for Nano Banana (Google's Gemini image model: Nano Banana Pro = Gemini 3 Pro Image) to generate or edit images for social media — the image-prompt-craft mini-skill. Run when the user wants a nano-banana / Gemini image prompt, an AI image for a post (quote graphic, carousel

  • opus-clip

    The OpusClip craft skill — turn long video (podcasts, webinars, interviews, streams) into publishable short clips with AI candidate-finding, honest triage, and a human-reviewed pipeline. Use when someone wants to use OpusClip, turn a podcast/webinar/VOD into shorts, understand the Virality Score, pi

  • pinterest-growth

    The Pinterest growth playbook for 2026. Use when someone wants to "grow on Pinterest," "get traffic from Pinterest," "a Pinterest strategy," a pin cadence/board structure, or to turn blog/product content into pins. Pinterest is a visual SEARCH engine where keyword-optimized, fresh, vertical pins com

  • pinterest-pin-design

    The Pinterest pin design skill -- the visual half that pairs with pinterest-seo's keyword layer. Use when someone wants to design a pin, a Pinterest pin image, a pin text overlay, fresh pin variations for an existing URL, or board covers. Designs and briefs the 2:3 (1000x1500) vertical pin: one foca

  • pinterest-seo

    The Pinterest SEO / search-ranking skill -- the keyword layer that pairs with pinterest-pin-design's visual. Use when someone wants pins to rank in Pinterest search, needs keyword research, or wants keyword-optimized pin titles/descriptions/boards. Pinterest is a visual search engine where keywords

  • platform-specs-and-validation

    Platform specs and publish validation — per-platform requirements and the validate-before-publish step for multi-platform fan-out. Use when fanning a post out to multiple platforms, when a post is getting rejected, when mapping per-platform postType/required fields, or to run the validate-before-pub

  • podcast-and-audiograms

    The audio-to-social pipeline skill -- turn a podcast episode into short, branded, captioned clips and audiograms that drive people back to the full episode. Use when someone wants to repurpose a podcast, make podcast clips, create audiograms, or promote an episode on social. Uses the WAVES framework

  • profile-optimization

    Use to optimize a social media profile so it converts visitors into followers and followers into leads — bio, handle, name/headline field, profile picture, banner/header, link-in-bio, CTA, pinned posts, and highlights. Run when the user says "optimize my profile/bio," "write my bio," "my Instagram/L

  • quote-cards-and-text-graphics

    The craft of turning a single quote, line, or stat into a designed typographic graphic — quote cards, pull-quotes, text-on-image, stat cards, typography posts. Use when someone wants a quote card, a text graphic, a pull-quote, a stat card, or to turn a strong line into a shareable image. The design

  • reddit-marketing

    Advisory-only guidance for showing up credibly on Reddit so your brand is accurately represented in the source layer AI engines cite most. Use when someone asks to "do Reddit marketing," "post on Reddit," "which subreddits should we be in," "get cited on Reddit," "respond to a subreddit thread," "wh

  • reels-script

    Use to write an Instagram Reels script — a native, sound-off-first short-video script optimized for Instagram's discovery engine, built around a 3-second hook, watch-through, and sends (DM shares). Run when the user says "Reels script," "Instagram Reel," "make a Reel," "Reel hook," "trial reel," or

  • reply-and-comment-writer

    Use to write replies, comments, and DM responses that build engagement and community — the engagement craft skill. Run when the user says "reply to comments," "respond to this comment/DM," "help me engage," "comment on this post," "strategic commenting," "handle this complaint/troll," "engagement st

  • runway

    Prompt and direct Runway (Gen-4.5, Aleph) — the control-grade generative video tool for camera moves, character consistency, and edit-grade shots. Use when someone wants "a specific camera move," "the same character across multiple shots," "to edit/restyle existing footage," "a branded product/ad sh

  • scheduling-and-queue

    Use to schedule, queue, or publish FINISHED social media posts to the user's connected accounts through WoopSocial. This is a BRIDGE skill — it turns ready content into real scheduled or published posts, the step that separates advice from action. Run when the user says "schedule this," "queue these

  • scripting-and-storyboarding

    The pre-production system — turn a video idea into a shootable, editable plan: the two-column AV script, the storyboard as a decision document, the numbered shot list, the batch-shoot plan, and the paper edit. Use when shoots are chaotic, edits drag, videos feel static ("just me talking"), someone w

  • seasonal-and-moment-marketing

    The annual moment-planning skill -- map the few seasonal/cultural/commercial moments that genuinely fit your brand, gate them for fit + authenticity, tier by weight, and plan far in advance. Use when someone wants a seasonal/holiday content plan, a moment calendar, to plan Black Friday/holiday conte

  • short-form-video-script

    The master craft of scripting short-form vertical video (Reels, TikTok, Shorts) for watch-through. Use when someone wants a short-form video script, a Reel/TikTok/Short script, help with hooks, retention, pacing, the ending/loop, sound-off captions, or fixing early drop-off. Watch-through, not likes

  • social-proof-and-testimonials

    The proof content type — turn real customer reviews, testimonials, UGC, case studies, and results into believable, objection-matched social content that converts. Use when someone wants to share testimonials, post reviews, turn happy customers or a case study into content, reshare UGC, build social

  • social-selling-and-dm

    Social selling and DM funnels — consent-first selling in the DMs, never spam. Use when someone wants to "sell in the DMs," "set up a comment-to-DM funnel," "do DM outreach," "turn comments/followers into leads or customers," or convert intent into private conversations. Works ONLY as a response to i

  • social-seo
  • social-strategy
  • story-writer
  • storytelling-and-narrative
  • suno
  • synthesia
  • talking-head-and-piece-to-camera
  • text-post-and-microblog
  • thread-writer
  • threads-growth
  • threads-post
  • thumbnail-design
  • tiktok-growth
  • tiktok-photo-mode
  • tiktok-script
  • tiktok-video-publishing
  • trend-jacking
  • ugc-and-influencer
  • veo-3
  • viral-reverse-engineering
  • voice-builder
  • writing-style-and-tone
  • x-growth
  • youtube-long-form
  • youtube-publishing-and-metadata
  • youtube-shorts
View source on GitHub social-media-skills.com

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