marketing

Plugin marketing from marketplace styfinity-marketing in styfinity/claude-marketing-department. Commands read from the repo's manifest — 1 month ago.

Skills (30)

• ad-scripts

  Writes three video ad scripts in three distinct formats for one creative angle — ranked hook options, beat-by-beat spoken lines, shot notes, and CTA variants for each. Use when the angle is chosen and the scripts need to be ready to shoot or brief out.

• battlecard

  Builds a one-page sales battlecard for a single competitor — when you win, when you lose, landmine questions to plant early, and objection-by-objection handling with evidence grades. Use before deals where this competitor keeps showing up.

• brand-voice

  Builds a usable voice profile from real writing samples — do and don't rules each backed by an example, register tiers for different formats, a banned-words list, and before/after calibration rewrites — then saves it so every writer and agent sounds like the brand. Use when copy sounds different in

• campaign-debrief

  Runs the post-campaign autopsy — goal vs actual, element-level diagnosis of what worked and what failed, keep or kill or change verdicts — and writes the portable lessons into marketing-brief.md. Use within a week of the campaign ending, while the evidence is warm.

• case-study-writer

  Turns a real customer result into a structured case study — situation, sticking point, intervention, numbers, quotes — plus a short social version cut from the same material. Use when a genuine result exists and needs to work as proof across the funnel.

• channel-picker

  Scores candidate channels on ICP presence, ability to execute, economics, and speed to signal, then commits to one primary channel plus support and lays out the 90-day plan with kill thresholds agreed up front. Use when marketing is spread across five half-run channels, or when picking where a new o

• cmo

  A virtual CMO that reads the marketing brief, diagnoses the weakest link in the marketing system, and coordinates the department (the 50 specialist agents and 29 other skills) into a prioritised plan of work. Use when unsure what marketing to do next, when starting a week, or to turn a goal into a s

• competitor-teardown

  Tears down one competitor end to end — offer, positioning, messaging, funnel, ads, and the weaknesses their own buyers already complain about — and finishes with a concrete plan for how to beat them. Use when a rival keeps winning deals, before launching into contested ground, or when sales needs am

• content-calendar

  Produces 30 days of content mapped to message pillars and buying-journey stages, platform by platform, with repurposing chains planned and week-one hooks pre-written. Use when posting is sporadic, ideas run out by Tuesday, or content volume is high but pipeline impact is invisible.

• creative-brief

  Writes the one-page creative brief a designer or editor can execute without a single follow-up question — objective, audience insight, single-minded proposition, support, mandatories, references, and format specs. Use before handing any creative work to someone else.

• customer-deep-dive

  Builds the full customer picture in one pass — avatar, verbatim language bank, pains ranked by what they cost, desired outcomes, and objections sorted stated versus real — then writes it into the customer section of marketing-brief.md. Use before writing any copy or building any offer, or whenever t

• email-sequence

  Writes a complete email sequence (welcome, nurture, launch, or win-back) where every email has one job — subject lines, full body copy, and send timing included. Use when a sequence needs to be ready to load into the email tool, not outlined.

• experiment-backlog

  Generates a growth experiment backlog from the brief's evidence, ICE-scores it honestly, and designs the top five as minimum-viable tests with decision rules written before launch. Use when plenty is being done but nothing is being learned.

• funnel-map

  Maps the funnel as it actually is, stage by stage with real numbers, names the conversion question each step must answer, finds the leak that costs the most money, and designs one fix sized to test in two weeks. Use when traffic exists but revenue disappoints, or nobody can say where buyers actually

• hook-factory

  Generates 20 scroll-stopping hooks for one topic, built structure-first across five proven hook categories, then ranked with the reasoning shown. Use when writing posts, ads, emails, or video openers and the first line has to earn the rest.

• kpi-tree

  Defines the north-star metric, breaks it into 3-5 drivers with owners and leading indicators, specs the one-page weekly dashboard, and names the single metric that matters right now. Use when reporting is a pile of numbers nobody acts on, or when the team cannot agree what winning looks like this qu

• landing-page

  Writes complete landing-page copy section by section — headline options, lead, mechanism, proof, offer, FAQ, and CTA blocks — with a design note per section. Use when the page needs copy a designer can build from directly, not a wireframe full of placeholders.

• launch-plan

  Builds a full campaign or launch plan working backwards from a hard date — the big idea, the complete asset list with deadlines, the T-minus timeline, channel-by-channel choreography, and mid-launch decision triggers agreed before emotions are involved. Use when launching a product, offer, or campai

• lead-magnet-builder

  Scores lead magnet ideas against the paid offer, picks the winner, outlines it, writes the core content in full, and drafts the opt-in and promo copy that give it away. Use when the list needs to grow with buyers rather than freebie collectors.

• market-research-sprint

  Builds the full market picture in one run — size with the working shown, ranked segments and a beachhead call, trends with timing, channel shortlist, category rules, and whitespace — then writes it into marketing-brief.md. Use when entering a market, picking a beachhead, or replacing hunches with a

• marketing-audit

  Scores the whole marketing function across seven layers (research, positioning, offer, channels, funnel, creative, measurement), ranks the gaps by revenue impact, and hands back a 90-day fix order. Use when marketing feels busy but revenue is flat, or before committing budget to a new plan.

• message-map

  Distils the positioning into one core message, three supporting pillars with proof attached to each, and a banned-phrases list, then writes the map into the brief so every future piece of copy ladders to it. Use when content feels scattered, every asset says something different, or new writers keep

• objection-map

  Collects every objection standing between the buyer and the sale, sorts stated from real, writes an answer-first response to each, and saves the library into marketing-brief.md. Use when deals keep stalling on the same pushbacks or copy needs to pre-handle doubt.

• offer-builder

  Builds or rebuilds the offer — the outcome promised, a value stack where every element kills a named pain, price logic, risk reversal designed against the buyer's worst fear, and urgency only if it is real — ending in an offer one-pager saved to the brief. Use when conversion is soft, discounting is

• onboard

  Builds your entire canonical marketing brief in one guided pass (business, market, customer, competitors, positioning, offer, channels, voice, numbers) and saves it as marketing-brief.md so the whole department loads it into every future session automatically. Use once, first, when setting up.

• positioning-workshop

  Runs a guided positioning pass — real alternatives, true differences, the value each difference creates and who cares most, then the position sentence — and stress-tests the result against the competitors in your brief before saving it. Use when nobody can say who it is for and why it wins in one br

• pricing-test

  Designs a pricing experiment — the hypothesis with its evidence, one structural change (band, anchor, or packaging), a run plan that protects trust, and the decision rule written before launch. Use when the price was set by guesswork and it is time to learn what the market actually pays.

• repurpose

  Takes one strong asset and produces ten platform-native derivatives — text posts, emails, a carousel outline, a short-video script, and shorts hooks — each rebuilt from the idea up, not cut down. Use when good material sits in one format while other channels go hungry.

• research-to-brief

  Folds any pile of research — pasted notes, files, transcripts, reports — into the right sections of marketing-brief.md, graded T1 to T3 for confidence, with contradictions surfaced instead of averaged away. Use whenever research exists anywhere other than the brief.

• weekly-review

  Runs the weekly marketing review — lays the numbers against plan, traces the biggest gap down to the stage that broke, and sets the single focus for the coming week on one page. Use at the same time every week, especially the weeks that feel too busy for it.

Hooks (1)

• SessionStart

  node "${CLAUDE_PLUGIN_ROOT}/hooks/load-brief.js"

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