accountsDiscover Realize accounts and capture the account_id required by every other Realize MCP tool. Must run before any campaign or report query.
campaignsList and inspect Realize campaigns and their creatives/items. Use after an account_id is resolved.
diagnose-trackingDiagnose whether the Taboola Pixel on an advertiser's site is installed correctly, actually firing, and feeding conversions into Realize — and route the fix. Covers both the base pixel ("pixel shows inactive") and specific conversion events and their rules ("make_purchase isn't tracking"). Activates
discoveryLook up Realize targeting metadata, audiences, publishers, conversion rules, time zones, and CTA types. Use when the user asks "what X is available" or needs an opaque ID before going to the Realize UI. Read-only — no campaign or item state is changed.
manage-campaignsCreate and update Realize campaigns, native + display items, and account-level conversion rules via the Realize MCP write tools. Activates on any write-intent request — create, edit, pause/resume, launch, budget changes, bid changes, targeting edits, creative swaps, conversion-rule creation, attribu
optimize-campaignDiagnose a Realize campaign that's underperforming or had a discrete performance event, and prescribe fixes. Walks 5 mandatory pre-checks then routes to RCA (when something broke on a specific date) or general optimization (ongoing review). Activates on questions like "why is this campaign underperf
reportsPull Realize performance reports (CSV) and interpret them. Covers the metamodel-driven dynamic report (any dimension × metric combination — e.g. campaign, ad, site, day/week, country, platform, browser, OS), the classic campaign-breakdown report that still serves GROUP and admin-network accounts, an
supportPackage the current conversation into a single Markdown file the user can email to Taboola Support so Professional Services can debug what happened. Activates on /realize-plugin:support, and whenever the user wants to escalate to a human, report that the plugin gave a wrong or suspicious answer, or
web-fallbackAnswer in-scope Realize questions the plugin's own knowledge base does not cover, by looking the topic up in Taboola's public advertiser help documentation. Activates only after a real miss — no knowledge file, no MCP tool, and no other skill answers the question as asked. Read-only. A fallback rath