app-store-review
claudecodexEvaluates code against Apple's App Store Review Guidelines for iOS, macOS, tvOS, watchOS, and visionOS apps
1 skill
The full idea-to-launch skill set for an indie iOS app: ship-app (which skill runs at each phase), new-app (repo template), store-assets (header, search-result and new-device images), first-impression (first-session audit and launch-week plan before 1.0), user-journey (journeys derived from the business, checked in code and walked in the simulator), plus pinned third-party skills for jobs-to-be-done research, acceptance criteria, SwiftUI, TDD, App Store Connect (asc), App Review checks, ASO, launch marketing, 12-month marketing plans, and referral, social, community, creator, AI-search and free-tool marketing.
Plugin indie-ios from marketplace indie-ios-kit in thedv91/indie-ios-kit. Commands read from the repo's manifest — 5 days ago.
ai-seoWhen the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatG
app-store-preflight-skillsScan an iOS/macOS Xcode project for common App Store rejection patterns before submission. Use when preparing an app for App Store review, after receiving a rejection from Apple, or when auditing metadata, subscriptions, privacy manifests, entitlements, or design compliance. Integrates with the asc
asc-cli-usageGuidance for using asc cli in this repo (flags, output formats, pagination, auth, and discovery). Use when asked to run or design asc commands or interact with App Store Connect via the CLI.
asc-localize-metadataAutomatically translate and sync App Store metadata (description, keywords, what's new, subtitle) to multiple languages using LLM translation and asc CLI. Use when asked to localize an app's App Store listing, translate app descriptions, or add new languages to App Store Connect.
asc-metadata-syncSync, validate, and apply App Store metadata and store assets with asc. Use when updating localizations, keywords, App Clip or preview assets, Asset Library media and placements, or migrating legacy fastlane metadata.
asc-release-flowOrchestrate App Store releases with asc, including staging a version, uploading or building an artifact, publishing, and submitting for review. Use when the user wants to prepare or execute a release. Keep Game Center item preparation in this skill; route other readiness failures, stuck submissions,
asc-shots-pipelineOrchestrate iOS screenshot automation with xcodebuild/simctl for build-run, AXe for UI actions, JSON settings and plan files, Koubou-based framing (`asc screenshots frame`), and screenshot upload (`asc screenshots upload`). Use when users ask for automated screenshot capture, AXe-driven simulator fl
asc-signing-setupSet up bundle IDs, capabilities, signing certificates, provisioning profiles, and encrypted signing sync with the asc cli. Use when onboarding a new app, rotating signing assets, or sharing them across a team.
asc-submission-healthDiagnose App Store submission blockers and operate review health with asc, including readiness validation, repair routing, status monitoring, cancellation, and retry decisions. Use when validation fails, a version is not in a valid state, review status is unclear or stuck, or a failed submission mus
asc-testflight-orchestrationOrchestrate TestFlight distribution, groups, testers, and What to Test notes using asc. Use when rolling out betas.
asc-whats-new-writerGenerate engaging, localized App Store release notes (What's New) from git log, bullet points, or free text using canonical metadata under `./metadata`. Optionally pairs with promotional text updates.
asc-xcode-buildBuild, archive, export, and manage Xcode version/build numbers with asc, including portable iOS compilation and packaging. Use when creating an IPA or PKG for App Store Connect, TestFlight, or registered-device release testing.
asoWhen the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app c
brainstormingYou MUST use this before any creative work - creating features, building components, adding functionality, modifying behavior, or planning anything new, in software or out of it (a talk, a business, a renovation).
community-marketingBuild and leverage online communities to drive product growth and brand loyalty. Use when the user wants to create a community strategy, grow a Discord or Slack community, manage a forum or subreddit, build brand advocates, increase word-of-mouth, drive community-led growth, engage users post-signup
competitorsWhen the user wants to create competitor comparison or alternative pages for SEO and buyer-facing use. Also use when the user mentions 'alternative page,' 'vs page,' 'competitor comparison,' 'comparison page,' '[Product] vs [Product],' '[Product] alternative,' 'competitive landing pages,' 'how do we
copywritingWhen the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages, pricing pages, feature pages, about pages, or product pages. Also use when the user says "write copy for," "improve this copy," "rewrite this page," "marketing copy," "headline help," "C
customer-researchWhen the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "cu
directory-submissionsWhen the user wants to submit their product to startup, SaaS, AI, agent, MCP, no-code, or review directories for backlinks, domain rating, and discovery. Also use when the user mentions "directory submissions," "submit to directories," "backlinks from directories," "list my product," "submit to Prod
first-impressionAudit what a brand-new user goes through in an indie iOS app before its first App Store release: does the first session deliver the app's value, will the user come back, is the rating prompt asked at the right moment, are permissions asked in context, and what the store-side launch week looks like.
free-toolsWhen the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a too
influencer-marketingWhen the user wants to run influencer, creator, or ambassador partnerships to promote their product — finding and vetting partners, structuring deals, briefing creators, disclosure compliance, and measuring ROI. Also use when the user mentions 'influencer marketing,' 'creator partnerships,' 'sponsor
intent-driven-developmentTurn ambiguous or high-impact product and engineering changes into scoped, verifiable acceptance criteria before or alongside implementation. Use when a user asks to clarify a feature, define acceptance criteria, de-risk a security/data/migration/integration change, prepare implementation requiremen
jobs-to-be-doneDiscover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "switching behavior", "milkshake moment", or "functional vs emot
launchWhen the user wants to plan a product launch, feature announcement, or release strategy. Also use when the user mentions 'launch,' 'Product Hunt,' 'feature release,' 'announcement,' 'go-to-market,' 'beta launch,' 'early access,' 'waitlist,' 'product update,' 'how do I launch this,' 'site launch,' 'g
marketing-ideasWhen the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't kno
marketing-planWhen the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan,"
marketing-psychologyWhen the user wants to apply psychological principles, mental models, or behavioral science to marketing. Also use when the user mentions 'psychology,' 'mental models,' 'cognitive bias,' 'persuasion,' 'behavioral science,' 'why people buy,' 'decision-making,' 'consumer behavior,' 'anchoring,' 'socia
new-appSet up a new indie iOS app repo from the portfolio template: CLAUDE.md with placeholders, docs/ROADMAP.md and docs/localization.md, then hand over to ship-app. Use when the user starts a new app, says \"new app\", \"set up this repo\" or \"start app #n\", or when ship-app finds no CLAUDE.md with a P
paywallsWhen the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates. Also use when the user mentions "paywall," "upgrade screen," "upgrade modal," "upsell," "feature gate," "convert free to paid," "freemium conversion," "trial expiration screen," "limit reache
pricingWhen the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge
product-marketingWhen the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating
public-relationsWhen the user wants help with public relations, earned media, press coverage, journalist outreach, or media strategy (not pull requests). Also use when the user mentions 'PR,' 'press,' 'press release,' 'media outreach,' 'pitch a journalist,' 'get featured,' 'media list,' 'media kit,' 'press kit,' 'n
referralsWhen the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals
ship-appEnd-to-end process for an indie iOS app, from idea to App Store to marketing: which phase the app is in, which skill to run next, and the gate that closes each phase. Use when the user asks what to do next, where the app stands, how to get it on the store or launch it, or wants to run the whole proc
socialWhen the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'so
store-assetsMake and upload the App Store product-page creative assets for an indie iOS app: the header image, the search-result image, and screenshots for a new device such as iPhone Duo. Covers the specs, the safe area both crops share, checking the image, uploading to the Asset Library with asc, assigning it
tddTest-driven development. Use when the user wants to build features or fix bugs test-first, mentions "red-green-refactor", or wants integration tests.
user-journeyWork out the journeys an indie iOS app's users go through from its business rules and the job they hire it for, then check the app against them: trace each journey through the code and propose options for the gaps (map), or build the app, walk each journey in the iOS Simulator under real conditions
verification-before-completionUse when about to claim work is complete, fixed, or passing, before committing or creating PRs - requires running verification commands and confirming output before making any success claims; evidence before assertions always
Evaluates code against Apple's App Store Review Guidelines for iOS, macOS, tvOS, watchOS, and visionOS apps
1 skill
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