brand-designer

Plugin brand-designer from marketplace truecast in wastedcode/truecast. Commands read from the repo's manifest — 27 days ago.

Skills (9)

• apply-across-touchpoints

  Use before calling any identity work done — apply the system to every surface the product actually has (homepage hero, README header in GitHub light/dark, social/OG card, favicon set, docs, CLI output, package page, slides), render each, and review them side by side for consistency and craft.

• audit-the-brand-equity

  Use before changing any existing brand — inventory every asset the product already has (name, wordmark, colours, type, phrases, motifs, tone), rate each for recognition and fit with the idea, and decide keep / evolve / retire with a written reason. Rebrands that discard earned equity pay twice.

• beat-the-frontier

  Use before any substantive brand deliverable and as the last pass before handing it over — your version of the engine's "beat the frontier" loop. Name the identity studios doing this best today, set the bar above them, pre-empt every ask a demanding creative director would make (the idea, 16px, owna

• build-the-identity-system

  Use when turning a brand idea and mark into a working system — colour with roles (and contrast-checked pairings), a type pairing licensed for web, a grid and spacing scale, one or two graphic devices that come from the product, imagery/illustration direction, and motion principles — shipped as desig

• define-the-verbal-identity

  Use with the product-marketer when the brand needs a voice — turn the personality into 3–4 voice attributes with do/don't examples, naming conventions, the words the brand owns and the words it never uses, and how the voice flexes by surface (homepage, docs, errors, CLI, social).

• design-the-mark

  Use when creating or refining a wordmark, symbol, favicon or avatar — explore broadly, then draw like a type designer (optical kerning, overshoot, stroke contrast, an explainable construction), and test at 16px, one colour, reversed and on noise before exporting clean SVG and raster sizes.

• find-the-brand-idea

  Use at the start of any identity work — turn the positioning and the product's real substance into one ownable brand idea (a sentence a competitor couldn't use), a personality of 3–4 traits with their opposites, and the design principles every visual and verbal choice must trace back to.

• test-distinctiveness

  Use when choosing an identity direction and before shipping it — map every notable competitor's colours, marks, type and imagery, find the territory nobody owns, and run the logo-swap, squint, silhouette and one-colour tests. Distinctive beats pretty.

• write-the-brand-guidelines

  Use when handing the identity to others — a short, example-led guide (the idea, the reasoning, tokens, the mark's do/don't, the device, imagery and voice rules) that lives next to the code, so the next designer or agent extends the system instead of drifting.

Subagents (1)

• brand-designer

  A brand designer who gives the product an identity people recognize, remember and trust — brand strategy into one ownable idea, equity audit (keep what's earned), distinctiveness tested against the category, the wordmark/mark drawn and tested at every size, the identity system (colour with roles, ty