Marketing Analytics

Plugin marketing-analytics from marketplace agile-agentic-analytics in weisberg/agile_agentic_analytics. Commands read from the repo's manifest — yesterday.

Skills (16)

• attribution-analysis

  Use when the user mentions attribution, ROAS optimization, channel contribution, marketing mix model, MMM, media mix, budget allocation, budget optimization, incrementality, adstock, saturation curves, diminishing returns, channel effectiveness, media effectiveness, cross-channel attribution, multi-

• audience-segmentation

  Use when the user mentions segmentation, customer segments, cohort analysis, RFM analysis, behavioral clustering, K-Means, DBSCAN, customer personas, segment profiles, retention curves, cohort retention, segment migration, customer tiers, high-value customers, at-risk segment, churn cohort, acquisit

• clv-modeling

  Use when the user mentions CLV, LTV, customer lifetime value, customer value prediction, lifetime revenue, CLV:CAC ratio, BG/NBD, Gamma-Gamma, RFM summary, purchase frequency prediction, monetary value prediction, churn probability, customer retention modeling, expected transactions, customer-level

• competitive-intel

  Use when the user mentions competitive analysis, competitor research, competitive intelligence, competitor keywords, competitor ads, share of voice, market share, competitive benchmarking, competitor traffic, competitor strategy, competitive landscape, SWOT, competitor monitoring, ad spy, competitor

• compliance-review

  Use when the user mentions compliance review, regulatory check, SEC compliance, FINRA compliance, FCA compliance, marketing compliance, disclosure check, disclaimer, performance presentation, testimonial compliance, endorsement compliance, fair and balanced, risk disclosure, past performance disclai

• crm-lead-scoring

  Use when the user mentions lead scoring, predictive scoring, lead qualification, MQL, SQL, pipeline analytics, pipeline velocity, win rate, deal velocity, sales funnel, opportunity analysis, win/loss analysis, CRM analytics, lead-to-close, conversion probability, propensity model, account scoring, o

• data-extraction

  Use when the user wants to extract data, pull data from a source, load a CSV or JSON export into the workspace, connect a data source, refresh data, ingest raw platform exports, or normalize raw data for the marketing-analytics skills. Trigger on 'extract data', 'pull data from <platform>', 'load CS

• email-analytics

  Owns email performance, engagement, and deliverability analytics. Use when the user mentions email performance, open rate, click rate, click-to-delivered rate, deliverability, bounce rate, unsubscribe rate, email engagement, lifecycle email, drip campaign, email automation, send-time optimization, s

• experimentation

  Scripted marketing-workspace experiment statistics wired to the workspace/ data contracts. Use when the user wants to run CUPED variance reduction, an SRM check, power/sample-size math, sequential monitoring, or frequentist and Bayesian analysis on marketing experiment data landed in workspace/raw/

• funnel-analysis

  Use when the user mentions funnel, conversion funnel, drop-off, drop off, conversion rate, conversion optimization, CRO, bottleneck, funnel analysis, checkout flow, signup flow, onboarding funnel, activation funnel, abandonment, cart abandonment, form abandonment, user flow, step completion, or funn

• paid-media

  Use when the user mentions paid media, ad performance, Google Ads, Meta Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, DV360, SEM, PPC, display advertising, programmatic, ROAS, CPA, CPM, CPC, CTR, ad spend, budget pacing, creative fatigue, ad creative, quality score, search terms, negative keywords, b

• reporting

  Use when the user mentions dashboard, report, executive summary, performance summary, weekly report, monthly report, data visualization, chart, graph, KPI dashboard, marketing scorecard, insight generation, report automation, stakeholder update, board deck, or performance review. Also trigger on 'su

• seo-content

  Use when the user mentions SEO, search engine optimization, keyword ranking, search console, organic search, organic traffic, content performance, keyword research, keyword gap, content audit, technical SEO, backlinks, domain authority, AI Overviews, AI search, GEO, generative engine optimization, A

• social-analytics

  Use when the user mentions social media analytics, social performance, Facebook insights, Instagram analytics, LinkedIn analytics, TikTok analytics, YouTube analytics, X analytics, Twitter analytics, social engagement, social reach, share of voice, social sentiment, brand mentions, social content pe

• voc-analytics

  Use when the user mentions NPS, Net Promoter Score, CSAT, customer satisfaction, CES, Customer Effort Score, survey analytics, survey results, customer feedback, open-text analysis, verbatim analysis, sentiment analysis on feedback, voice of customer, VoC, customer comments, feedback themes, review

• web-analytics

  Use when the user mentions web analytics, GA4, Google Analytics, site traffic, page views, sessions, bounce rate, engagement rate, user behavior, session flow, site speed, traffic sources, acquisition channels, landing page performance, conversion tracking, UTM parameters, event tracking, behavioral

Subagents (2)

• compliance-screener

  Use this read-only agent to back the financial-services compliance gate: an independent first-pass screen of customer-facing marketing content against the compliance-review skill's SEC / FINRA / FCA references. Trigger before any FS-mode content is distributed, or whenever a report, ad, email, or we

• marketing-analyst

  Use this agent to run an end-to-end marketing-analytics workflow across the workspace/ contracts — chaining data-extraction, the channel/measurement skills, attribution, and reporting into one coherent analysis. Trigger when the user asks for a full read ("analyze our marketing performance and tell

Similar plugins