Bout Labs' marketing & promotion plugin — the team telling your story. Signal-driven campaign loop, brand-voice review, and a self-improving playbook that lives next to your code.
Not in a marketplace yet, so it loads for one session with --plugin-dir.
Plugin hypeman in BoutLabs/hypeman-claude-plugin. Commands read from the repo's manifest — 1 month ago.
bootstrap-marketingOne-time conversational setup for hypeman. Detects channels, captures brand voice via three paths (from scratch / from existing examples / anchored to reference brands), defines a primary ICP, writes the `marketing:` block into `.claude/project.yaml`, drops the `marketing/` directory skeleton, and i
campaign-fileTurn a signal (release, customer win, competitive move, seasonality, platform launch) into a hand-off-ready campaign brief by delegating to the `strategist` agent. Writes `marketing/campaigns/<date>-<slug>/brief.md`. Use when you have a thing worth talking about but no spec. Optionally accepts the s
hypemanhypeman plugin housekeeping — version, upgrade, info. Use `/hypeman` with a subcommand (`upgrade`, `version`, `info`) to manage the installed plugin.
voice-defineCapture or refresh the brand voice in `marketing/VOICE.md`. Supports three freely-mixable paths — from scratch (interactive Q&A), from existing examples (extract patterns from real content), or anchored to reference brands you want to sound similar to. Idempotent — re-run anytime to evolve the voice
brand-reviewerIndependent pre-publish review of a campaign draft — voice match, claim defensibility, legal flags (pricing/security/competitor-naming), persona fit, CTA discipline, do_not_say compliance. Posts a structured review at `marketing/campaigns/<slug>/review.md` with blocker / suggestion / praise comments
copywriterDraft a single piece of campaign content for a hand-off-ready brief in a named format (blog / x-thread / linkedin / email / landing-headline / demo-script). Writes `marketing/campaigns/<slug>/draft.md` with one section per format requested. Do NOT use for picking the angle/hook (that's `strategist`)
strategistTurn a signal (release, customer win, competitive move, seasonality, platform launch) into a hand-off-ready campaign brief — angle, hook, primary CTA, success metric, distribution mix, format breakdown. Mutates a `marketing/campaigns/<date>-<slug>/brief.md` file. Do NOT use for actually drafting con
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