pm-execution
claude执行交付：PRD 撰写（8 段式）、用户故事/Job Stories/WWA、OKR 制定、成果导向路线图、Sprint 规划与回顾、事前验尸、红队挑战、干系人地图、测试场景、发布说明、会议纪要、模拟数据生成。
16 skills · 11 commands
0
claude
pm-go-to-market
GTM 与发布：GTM 战略、滩头细分市场选择、ICP 理想客户画像、增长回路/飞轮设计、GTM 动作选择（集客/外呼/PLG 等 7 种）、竞争对战卡。
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Plugin pm-go-to-market from marketplace skill-arsenal-ultra in Choi-Keith/skill-arsenal-ultra. Commands read from the repo's manifest — 1 month ago.
What it installs
Skills (6)
beachhead-segment为产品发布识别第一个滩头细分市场。从痛点紧迫度、付费意愿、可赢得的市场份额和转介绍潜力等维度评估各细分。适用于选择首发市场、锁定初始客户细分,或规划市场进入策略。
competitive-battlecard创建面向销售的竞争对战卡(battlecard),将你的产品与特定竞品进行对比——定位、功能对比、异议处理和赢单/输单模式。适用于为销售团队做准备、制作竞争资料,或回应“为什么不选竞品 X?”
growth-loops识别增长回路(飞轮)以实现可持续增长。评估 5 种回路类型:病毒式、使用型、协作型、用户生成型和转介绍型。适用于设计增长机制、构建产品驱动的增长,或理解增长回路的运作方式。
gtm-motions在 7 种 GTM 动作类型中识别最佳的获客动作与工具:集客(Inbound)、外呼(Outbound)、付费数字广告、社区、合作伙伴、ABM 和 PLG。适用于选择营销渠道、在集客与外呼策略之间做取舍,或规划跨渠道营销活动。
gtm-strategy制定覆盖营销渠道、信息传递、成功指标和发布时间线的 GTM(go-to-market)战略。适用于规划产品发布、从零制定 GTM 计划,或为新市场定义发布策略。
ideal-customer-profile基于调研数据识别理想客户画像(ICP),涵盖人口统计特征、行为模式、JTBD 和需求。适用于定义 ICP、分析 PMF 调研数据,或理解谁是你最好的客户。
Slash commands (3)
/pm-go-to-market:battlecard创建面向销售的竞争对战卡——定位、功能对比、异议处理和赢单策略
/pm-go-to-market:growth-strategy设计可持续的增长机制——面向产品驱动和销售驱动策略的增长回路与 GTM 动作
/pm-go-to-market:plan-launch创建完整的 GTM(go-to-market)战略——滩头细分、ICP、信息传递、渠道和发布计划
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claude产品发现：用户访谈脚本与纪要、完整发现流程、头脑风暴创意（PM/设计师/工程师三视角）、假设识别与优先级排序、功能请求分诊、OST 机会解决方案树、指标看板设计。
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claude产品战略：愿景声明、9 段式战略画布、JTBD 价值主张、精益画布、商业模型画布、创业画布、SWOT、PESTLE、安索夫矩阵、波特五力、定价策略、变现策略。
12 skills · 5 commands
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finance-research
claude投资研究：四大师综合分析框架（巴菲特/芒格/段永平/李录）、四角色并行投研团队、行业产业链全景研究、管理层纵深评估（买股票就是买人）、未上市公司 6 Agent 拼图式研究、收益型投资分析、段永平问答、财务数据交叉验证规范。
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pm-market-research
claude市场研究：用户画像、用户细分、市场细分、市场规模估算（TAM/SAM/SOM）、竞品分析、客户旅程地图、用户反馈情感分析。
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pm-toolkit
claudePM 实用工具：NDA 保密协议起草、隐私政策生成、PM 简历评审、语法与流畅性校对。
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