org-marketing

Plugin org-marketing from marketplace dxta-skills in DxTa/claude-code-skills. Commands read from the repo's manifest — 5 days ago.

Skills (18)

• behavioral-marketing

  Use when a marketing or product decision appears blocked by choice friction, framing, defaults, attention, or perceived risk; build ethical, evidence-based behavior hypotheses and tests, not psychological diagnoses or coercive persuasion.

• brand-voice

  Use before drafting recurring brand or client content when voice is undefined, inconsistent, or generic; derive usable writing rules from permitted samples or approved choices, without impersonating a person or inventing personal experience.

• chief-content-officer

  Invoke explicitly to operate a content production system: briefs, editorial capacity, repurposing, distribution, competitive library audits, and prioritization; do not use this for deciding product positioning or replacing a content owner’s approval.

• chief-marketing-officer

  Invoke explicitly when brand, demand, content, communications, budget, and positioning decisions cross specialist boundaries; provide a marketing recommendation and handoffs, not executive authority or unapproved commitments.

• content-strategy

  Choose content territory, audience, format mix, cadence, platforms, and business outcomes. Use when setting content direction; use chief-content-officer for production operations and marketing-campaign-planner for a bounded launch.

• customer-research

  Use when a positioning, launch, retention, conversion, or product decision lacks reliable customer evidence; plan interviews, surveys, win-loss work, message tests, or synthesis without leading participants or exposing their data.

• events-and-field-marketing

  Use to evaluate or plan conferences, trade shows, webinars, dinners, workshops, and field programs with a stated audience, goal, fully loaded cost, follow-up plan, and honest attribution; do not treat attendance alone as pipeline.

• marketing-campaign-planner

  Use for a bounded launch or multi-channel campaign with one audience promise, objective, end date, asset plan, sequence, and fallback; use marketing-planning for ongoing programs and budget cycles.

• marketing-copywriting

  Use to draft, rewrite, or review marketing copy for a specific surface when audience, action, objection, evidence, channel, and approval constraints are known; do not use it to invent proof or settle positioning by rhetoric.

• marketing-planning

  Use for quarterly, annual, or budget-level marketing plans that prioritize a growth constraint, segments, channel investment, sequencing, measurement, and kill criteria; use campaign planning for one bounded launch.

• newsletter-writer

  Use to draft or revise an opted-in newsletter or marketing email with a defined reader job, subject/preview, readable structure, voice, and single CTA; use lifecycle-messaging for automated behavioral sequences.

• partnership-marketing

  Use to evaluate or structure co-marketing, creator, affiliate, or community programs where another party contributes audience or trust; require audience evidence, mutual value, disclosure, consent, ownership, and attribution terms.

• positioning-and-messaging

  Use before a campaign, launch, site rewrite, or segment change when buyers misunderstand the product or channels tell different stories; establish the audience, alternative, value, frame, proof, and message boundaries.

• public-relations

  Use to assess newsworthiness, prepare earned-media outreach, brief a spokesperson, plan an announcement, or coordinate an accurate crisis response; do not fabricate a story, promise coverage, or disclose confidential information.

• social-post-craft

  Use to draft, adapt, or review a social post for a named platform and audience, with one idea, a visible opening, evidence, accessible formatting, and required disclosure; do not optimize for engagement through deception or unauthorized reuse.

• video-content

  Use to plan, script, package, or diagnose short- or long-form video across a named platform, including title, thumbnail, opening, retention structure, editing notes, and derivatives; use YouTube producer for channel-level long-form strategy.

• visual-content

  Use to turn a specific message, relationship, process, comparison, or dataset into an accessible visual asset for a named surface; include generation prompts only as briefs and do not fabricate data or use unlicensed imagery.

• youtube-producer

  Use to plan and package long-form YouTube content at channel level: topic selection, titles, thumbnails, opening, chapters, editing direction, retention diagnosis, and sustainable channel promise; use video-content for a single cross-platform video.

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