customer-discoveryUse when a founder wants to talk to potential customers — writing interview scripts, avoiding leading questions, recruiting interviewees, or synthesizing interview notes into patterns. Based on the "talk about their life, not your idea" approach (as in Rob Fitzpatrick's The Mom Test). Trigger on "cu
decision-journalUse when a founder faces a meaningful decision (hire, pivot, pricing, big spend, partnership, quitting a channel) and wants to think it through and record it, or wants to review past decisions to learn from outcomes. Separates decision quality from outcome luck.
landing-page-copyUse when a founder is writing or critiquing landing page, homepage, or sales page copy — headlines, value props, sections, calls to action, FAQs. Builds copy from the founder's positioning and customers' own words, with options to test. Never fabricates testimonials, logos, metrics, or claims.
offer-positioningUse when a founder is defining or sharpening what they sell, who it's for, and why it beats alternatives — positioning statement, ideal customer profile, value proposition, offer design, niche selection, or "people don't get what we do." Works from evidence the founder has, and labels everything els
outreach-draftsUse when a founder needs cold or warm outreach — emails, LinkedIn/DMs, partnership asks, interview recruiting, follow-ups, or a short sequence. Drafts short, specific, honest messages the founder personalizes and sends themselves. Never sends, scrapes, or invents personalization.
pricing-strategyUse when a founder is setting, testing, or changing prices — choosing a pricing model, value metric, tiers, discounts, raising prices, or deciding what to charge a first customer. Builds pricing from customer value and alternatives, checks unit economics, and designs a test. No invented benchmarks.
runway-basicsUse when a founder wants to understand their cash runway, burn rate, break-even point, simple financial projections, or the effect of a decision (hire, price change, tool spend) on runway. Does transparent math only from numbers the founder provides; not tax, legal, or investment advice.
sop-delegationUse when a solo founder wants to delegate or outsource work — deciding what to hand off, writing an SOP or Loom-style walkthrough script, scoping a contractor/VA task, writing a delegation brief, or setting up quality checks. Helps the founder get out of tasks that don't need them.
weekly-ceo-reviewUse when a solo founder wants to run a weekly review — reflect on the week, check metrics against goals, choose priorities for next week, or get accountability. Runs a structured review as a candid board-member-style sparring partner, from the founder's own numbers and notes.