builder-growth

Plugin builder-growth in RBraga01/builder-growth. Commands read from the repo's manifest — 26 days ago.

Skills (14)

• ai-messaging-review

  Use before any AI product messaging ships externally. Audits capability claims for accuracy, quantified claims for evidence, and "AI" labels for specificity. Blocks "10x productivity" without measurement and "AI-powered" without definition.

• campaign-brief-generator

  Use before any campaign moves from strategy to execution. Transforms a growth strategy and offer into an executable brief — campaign objective, audience, offer, message, channel, creative requirements, landing destination, CTA, success metric, review gates, and launch checklist. Blocks "the team kno

• channel-selection-audit

  Use before building any campaign, content plan, or outbound motion. Scores every candidate growth channel against eight criteria — audience presence, intent, cost to test, feedback speed, trust requirement, sales cycle fit, operational complexity, and measurement feasibility — before one is chosen.

• copy-quality-gate

  Use before any external-facing copy ships. Applies three tests — "so what?", "who cares?", and "why now?" — to every claim in the copy. Blocks "it explains what we do" completions.

• experiment-design

  Use before running any growth experiment — pricing test, copy variant, onboarding flow, feature gate — that will inform a ship/no-ship decision. All six elements must be defined before the test starts. Blocks "we'll run it for a while and see" completions.

• funnel-analysis

  Use before beginning any conversion rate optimisation effort. Requires the leak to be identified and root-caused before any solution is proposed. Blocks "let's improve our conversion rate" without knowing which step breaks.

• growth-metrics-design

  Use before executing any growth initiative — campaign, launch, or experiment. Requires north star metric, input/output metrics, leading/lagging indicators, activation/retention/conversion metrics, measurement cadence, minimum viable tracking, and a named owner per metric to be defined before executi

• growth-strategy-design

  Use before any copy, campaign, or experiment work begins on a new project or growth initiative. Requires growth stage, target segment, growth goal, primary constraint, channel hypothesis, core offer, north star metric, a 90-day hypothesis, and named risks to be defined before any execution starts. B

• launch-plan-design

  Use before launching any approved project, product, feature, or campaign externally. Requires launch goal, audience, offer, assets, channels, timeline, pre-launch and launch-day tasks, post-launch follow-up, success metrics, risks, and rollback criteria to be defined before launch day. Blocks "we'll

• offer-quality-gate

  Use before any copy or campaign is built around an offer. Requires target customer, painful problem, promised outcome, mechanism, proof, risk reversal, pricing or exchange model, CTA, and objection handling to be defined before the offer is used in any external-facing work. Blocks "the offer is impl

• positioning-audit

  Use before any marketing copy is written for a product, feature, or campaign. Requires a clear category, a specific audience, and a differentiated claim — verified against the "so what?" test — before any copy is produced. Blocks "we'll develop the messaging as we write" completions.

• pricing-page-review

  Use before publishing or changing any pricing, packaging, or plan page. Reviews pricing clarity, plan differentiation, target customer per tier, CTA clarity, risk reversal, objections, comparison logic, anchoring, limitations, upgrade path, and trust/proof. Blocks "the pricing speaks for itself" com

• retention-design

  Use before launching any new feature or product. Requires the activation moment, habit loop, and reactivation path to be designed before launch. Blocks "users will come back if they like it" completions.

• social-proof-review

  Use before any testimonial, case study, logo, quantified result, screenshot, review, or before/after claim is used in marketing. Verifies source, context, permission, and accuracy for every piece of proof. Blocks "this looks credible enough" completions and unsourced or misleading proof.

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