omni-growth-engine

Plugin omni-growth-engine in Swastik023/ai-marketing-operations-platform. Commands read from the repo's manifest — 1 month ago.

Skills (163)

• ab-test-plan

  Design a statistically rigorous A/B or multivariate test plan — If/Then/Because hypothesis, control and variant specs, required sample size per variant (absolute vs relative MDE via sample-size-calculator.py), test duration, guardrail metrics, stopping rules, and go/no-go decision criteria. Triggers

• ad-creative

  Generate 3-5 ad copy variations per platform — headlines, descriptions, and CTAs formatted to Google, Meta, LinkedIn, TikTok, X, and Pinterest specs — each scored 1-10 with policy-compliance flags, A/B testing groupings, and a message-match check against the landing page. Triggers on \"/omni-growth-

• add-integration

  Walk through adding a custom MCP server integration to the plugin — searches npm for an existing MCP package (or scaffolds a custom server from the plugin's guide), generates the exact .mcp.json entry, sets up environment-variable credentials, tests connectivity, and documents the tools the new serv

• aeo-audit

  Audit how a brand appears across the 6 canonical AI answer surfaces — ChatGPT, Perplexity, Google AI Mode, AI Overviews, Gemini, Copilot — probing 10-25 queries into a numbered output bundle with per-platform visibility scorecards, citation-accuracy checks, a competitor matrix, content gaps, and an

• aeo-geo

  Strategy module for Answer Engine / Generative Engine Optimization — audits AI visibility, restructures content for citation, runs entity-consistency checks across Knowledge Graph, Wikidata, Wikipedia, Crunchbase, and LinkedIn, and produces JSON-LD schema specs, monitoring frameworks, and a 90-day L

• agency-dashboard

  Generate a portfolio-level dashboard across ALL client brands — per-client RAG health scores, campaign activity, budget pacing, aggregate KPIs, team utilization, pending approvals, upcoming deadlines, and an alerts panel — built for agency standups and weekly reviews. Triggers on \"/omni-growth-engi

• analytics-insights

  Marketing measurement module — builds KPI trees per business model, reporting templates (weekly, monthly, QBR, campaign), anomaly root-cause diagnosis, MMM and incrementality guidance, dark-social tracking, and privacy-first cookieless measurement architecture, including the GA4 AI Assistant channel

• anomaly-scan

  Scan all connected marketing platforms for statistically significant deviations from stored baselines — traffic drops, CPA spikes, deliverability collapse, budget overruns, or unexpected wins — classified critical/warning/info with probable causes, correlation to recent changes, and recommended acti

• attribution-model

  Design a multi-touch attribution strategy — recommends the best-fit model for the business's sales cycle and data maturity, defines credit-distribution rules and lookback windows, maps platform-specific setup (GA4, HubSpot, Salesforce, warehouse), and documents tracking gaps and known blind spots. T

• attribution-report

  Run multi-touch attribution analysis on real conversion-path data — applies two or more models side-by-side (first-touch, last-touch, linear, time-decay, position-based, data-driven), computes per-channel attributed revenue and ROAS, assisted-conversion ratios, path-length and time-to-conversion dis

• audience-intelligence

  Audience research module — builds six-dimension buyer personas (demographic, psychographic, behavioral, need-state, information, decision), Jobs-to-Be-Done maps, RFM/behavioral/lifecycle segmentation models, anti-personas with exclusion criteria, B2B buying-committee maps, and lookalike seed specs.

• audience-profile

  Build a named, narrative buyer persona document — demographic snapshot, psychographic drivers, jobs-to-be-done, day-in-the-life scenario, buyer journey map, objections with counter-messaging, and content/channel preferences — for the 2-4 personas a brand actually needs. Triggers on \"/omni-growth-en

• autopilot-status

  Campaign autopilot operations dashboard — 0-100 health scores for all active campaigns, a chronological log of auto-corrections taken (bid, budget, audience, creative, pause) with before/after metrics, the current guardrail rule table, campaigns escalated for human attention ranked by urgency, and e

• backlink-gap

  Find referring domains that link to your competitors but not to you, ranked by an outreach-priority score (0.40 DR + 0.25 link-overlap + 0.20 traffic + 0.15 topical relevance) — outputs a four-gate quality scorecard, a 30-prospect outreach shortlist, broken-link candidates, and pre-filled outreach t

• brand-setup

  Create or update the brand profile every other skill reads — a quick 5-question or full 17-question interactive setup capturing identity, business model, industry and compliance markets, 4-dimension voice scales, channels, goals, and competitors, saved to ~/.claude-marketing/brands/{slug}/profile.js

• budget-optimizer

  Reallocate marketing spend across channels using performance data and diminishing-returns modeling — produces a current-vs-optimized allocation table, projected ROI ranges with confidence intervals, a phased 4-8 week reallocation timeline, and a 10-15% testing reserve. Recommends shifts only; it nev

• budget-tracker

  Track advertising spend pacing in real time across connected ad platforms (Google Ads, Meta, LinkedIn, TikTok) — produces a budget dashboard with daily burn rates, end-of-period projections, overspend/underspend alerts, and dollar-specific reallocation recommendations backed by CPA/ROAS context. Mon

• c2pa-metadata

  Embed a C2PA provenance manifest into an AI-generated marketing asset (PNG, JPG, WebP, GIF, TIFF, MP4, MOV, WebM, MP3, WAV, PDF) via scripts/embed-c2pa.py — produces a signed copy of the file carrying IPTC digital-source-type AI claims, an optional c2pa.ai-disclosure assertion for EU AI Act Article

• campaign-audit

  Inventory and score everything currently running for a brand across paid search, paid social, email, organic, SEO, AEO/GEO, CRM, and analytics — produces a dated audit document with a 4-tier triage (healthy / quick win / strategic gap / red flag), a quick-wins backlog, and a compliance posture secti

• campaign-orchestrator

  Full campaign-lifecycle module — produces campaign briefs, budget allocations via three models (70/20/10, efficiency-ranked, funnel-weighted), channel-mix and media plans, UTM taxonomies with governance rules, launch checklists, ABM plans, and post-mortem reports. Plans and documents; it does not la

• campaign-plan

  Generate a complete multi-channel campaign plan document — SMART objectives, audience segments with targeting criteria, channel mix with rationale, a budget allocation table with reach/cost estimates, a phased timeline from pre-launch to wrap-up, a KPI framework, and a risk register. Plans only; it

• campaign-status

  Unified status dashboard for every tracked campaign across connected platforms — produces a summary table with health indicators, live spend and performance metrics, a 7-day execution history, pending approvals with age, KPI variance classification (on track / at risk / behind), flagged issues, and

• case-study-plan

  Build a complete case-study creation blueprint — a Challenge-Solution-Results narrative framework, 15-20 client interview questions plus 10 internal-team questions, a data-visualization plan, format specifications (PDF, web page, slide deck, video script outline, social snippets, sales one-pager), a

• check

  Run the unified pre-publish quality gate on marketing content — wraps scripts/eval-runner.py to score hallucination risk, claim substantiation (with --evidence), brand-voice fit (with --brand), structure (with --schema), content quality, and readability, plus a C2PA provenance check for AI assets in

• churn-risk

  Score customer segments for churn risk from behavioral signals — email engagement decline, purchase recency, usage drops, support sentiment — producing a 0-100 risk scorecard with four tiers, per-tier intervention playbooks (actions, timing windows, channels, messaging), LTV-at-risk totals, and rete

• client-onboarding

  Generate a complete onboarding package for a new marketing client — kickoff meeting agenda, 20-30 question discovery questionnaire, stakeholder map with RACI matrix, platform-by-platform access checklist, 30-60-90 day milestone plan, communication cadence, escalation protocol, welcome email template

• client-proposal

  Draft a professional agency proposal or pitch document for a prospective client — executive summary, situation analysis, scope of services with a deliverables matrix, KPI targets with baselines and stretch goals, 2-3 pricing options, team bio structure, case-study placeholders, terms outline, and ne

• client-report

  Generate a white-labeled client report in agency voice — weekly pulse, monthly review, or QBR — with a KPI scorecard vs targets and comparison period, channel breakdowns, top wins with attribution, root-cause analysis of misses, 3-5 strategic recommendations, and budget efficiency. Requires explicit

• client-validation-document

  Produce the Part 5 Client Validation Document — the one true stop of the 12-Part engagement where unbiased v1 findings from Parts 2-4 are compiled into 12-25 evidence-cited finding blocks, each awaiting an ACCEPT / REJECT / EDIT / DEFER client decision, plus a paired JSON response template. Recorded

• cohort-analysis

  Segment customers into cohorts — by acquisition period, channel, first behavior, or revenue tier — and produce a color-coded retention matrix, overlaid retention curves, LTV-by-cohort comparisons with LTV:CAC where cost data exists, best/worst cohort rankings with hypothesized drivers, stabilization

• competitor-alerts

  Configure a tiered competitor alert system — per-competitor trigger thresholds across content, pricing, ads, social, ranking, and SERP changes, with critical/warning/info urgency routing, digest batching, and alert-fatigue guardrails — then send test alerts to verify Slack or email delivery. Trigger

• competitor-analysis

  Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI answer-engine visibility, and pricing/positioning — producing a competitor overview matrix, per-competitor SWOT, gap analysis, and strategic recommendations prioritized by opportunity size.

• competitor-monitor

  Set up ongoing competitor monitoring — captures per-competitor baselines across content, pricing, ads, social, SEO, and SERP features, saves them via competitor-tracker.py, configures per-dimension scan schedules and alert rules, and produces an initial competitive intelligence brief with threat ran

• competitor-pages

  Build competitor comparison and alternatives pages — X-vs-Y head-to-heads, alternatives-to-X lists, category roundups, and feature-matrix pages — delivering a 1,500+ word page template, comparison table, JSON-LD schema via schema-generator.py, keyword and title-tag targeting, an internal-linking pla

• connect

  Guide the connection of a known MCP integration to the plugin — looks up the connector registry via connector-status.py, checks current status, and returns transport-specific setup steps (OAuth for HTTP connectors, env-var credentials plus the exact .mcp.json block for npx connectors), verification

• content-brief

  Create a production-ready content brief a writer can execute without extra context — keyword map (primary, secondary, related questions), H2/H3 outline with key points and word-count targets, brand voice guidance, on-page SEO checklist, visual/media spec with AI-generation and C2PA provenance notes,

• content-calendar

  Generate a structured content calendar for a month, quarter, or custom range — topics mapped to platforms and publish dates, content-pillar and funnel-stage tags, repurposing chains from each core piece, SEO keyword targets, and owner assignments when team capacity is given. Triggers on \"/omni-grow

• content-decay-scan

  Scan the content library for decay — declining traffic, falling keyword positions, stale content, broken links, lost AI citations — scoring each URL 0-100 via creative-fatigue-predictor.py and ranking refreshes by recoverable revenue, with actionable refresh briefs and traffic-recovery estimates for

• content-engine
• content-repurpose
• context-engine
• continuous-improvement-loop
• counter-narrative
• cowork-setup
• creative-health
• creative-testing-framework
• credential-switch
• crisis-response
• crm-sync
• cro
• dark-funnel
• data-export
• data-import
• digital-pr
• email-sequence
• emerging-channels
• engagement-workflow
• entity-audit
• eval-config
• eval-content
• eval-suite
• exec-summary
• executive-dashboard
• focus-group
• four-core-documents
• funnel-architect
• funnel-audit
• geo-monitor
• goal-filter
• growth-engineering
• growth-plan
• gsc-ai-performance
• help
• hreflang-check
• image-seo-audit
• import-guidelines
• import-sop
• import-template
• influencer-brief
• influencer-creator
• integrations
• intelligence-report
• journey-design
• keyword-cluster
• keyword-research
• landing-page-audit
• language-audit
• language-config
• launch-ad-campaign
• launch-campaign
• launch-plan
• lead-import
• lead-magnet-ideas
• learn
• live-dashboard
• local-seo-audit
• local-seo
• localize-campaign
• loop-detect
• market-weather
• marketing-automation
• martech-audit
• media-plan
• message-test
• multilingual-score
• narrative-landscape
• narrative-tracker
• page-seo-analysis
• paid-advertising
• pdf-report
• performance-check
• performance-report
• pipeline-update
• pr-pitch
• pricing-test
• programmatic-seo
• prompt-test
• publish-blog
• qbr-plan
• quality-report
• rank-monitor
• recall
• redirect-manager
• region-config
• reputation-management
• retargeting-strategy
• review-response
• roi-calculator
• save-knowledge
• schedule-social
• search-knowledge
• segment-audience
• send-email-campaign
• send-notification
• send-report
• send-sms
• seo-audit
• seo-drift
• seo-implement
• seo-plan
• serp-tracker
• share-of-voice
• signal-mine
• simulate
• sitemap-manager
• social-strategy
• sop-library
• status
• story-mine
• switch-brand
• sync-memory
• team-assign
• tech-seo-audit
• technical-seo
• translate-content
• validate-output
• validate-profile
• verify-claims
• video-packaging
• video-script
• webinar-plan
• what-if
• yearly-planner

Slash commands (18)

• /omni-growth-engine:backlink-gap

  Find domains linking to your competitors but not to you, ranked by priority score (DR + link-overlap + traffic + topical relevance) with a four-gate quality scorecard

• /omni-growth-engine:brand-setup

  Set up a new brand profile with voice, audience, competitors, guidelines, and compliance rules

• /omni-growth-engine:campaign-plan

  Generate a full multi-channel campaign plan with objectives, audience, channel mix, budget, timeline, and KPIs

• /omni-growth-engine:check

  Run the unified pre-publish quality gate on marketing content (hallucination + brand voice + structure + claims). Use before publishing any marketing copy.

• /omni-growth-engine:competitor-analysis

  Multi-dimensional competitive analysis — content, SEO, paid ads, social, AI visibility, pricing, and positioning

• /omni-growth-engine:content-engine

  Draft blog posts, ad copy, emails, social media, landing pages, and video scripts with brand voice and SEO

• /omni-growth-engine:cowork-setup

  Wire DMP for Anthropic Cowork team usage: verifies Cowork sandbox, checks for a Drive MCP, creates the canonical Drive folder layout, and persists the team's routing config. Run once per team.

• /omni-growth-engine:doctor

  Per-action readiness diagnostic. Shows which campaign-audit and launch-campaign actions are live (manifest-ready) vs blocked (stub-unconfigured) in the current environment, with one-step setup hints for the blocked ones. Now includes model-registry freshness + Cowork+Drive routing status.

• /omni-growth-engine:email-sequence

  Design complete email sequences with subject lines, body copy, timing, segmentation, and deliverability guidance

• /omni-growth-engine:engagement

  Run a marketing engagement using the 12-Part methodology. Subcommands: start, next, status, validate, re-run-decision, update-back, lif-show, file-tree, list-engagements, four-core, growth-plan, yearly-planner, loop.

• /omni-growth-engine:execute-action

  Actually fire a campaign-audit / launch-campaign action against its real API (vs returning a manifest). Reads credentials from env vars (no OAuth flow). Read ops auto-execute with --execute; write ops require --confirm. Logs every execution to the audit trail.

• /omni-growth-engine:keyword-cluster

  Build a pillar+spokes content cluster plan from seed keywords with SERP-overlap clustering, intent grouping, internal-link map, and a four-gate quality scorecard

• /omni-growth-engine:output-folder

  Print + open the user-visible DMP output folder for a brand (~/Documents/DigitalMarketingPro/{brand}/). Direct answer to "where did my engagement deliverables save?

• /omni-growth-engine:performance-report

  Generate a marketing performance report with KPI tracking, trend analysis, anomaly detection, and recommendations

• /omni-growth-engine:resume

  Resume a long-running DMP workflow (engagement / campaign-plan / content-engine / seo-audit / competitor-analysis / campaign-audit / launch-campaign) that was interrupted partway through

• /omni-growth-engine:seo-audit

  Run a comprehensive SEO audit — technical health, on-page, content gaps, E-E-A-T, link profile, and competitor benchmarking

• /omni-growth-engine:seo-drift

  Compare two SEO snapshots (GSC / GSC AI Performance / rank tracker / AEO probe) and surface top movers per metric with auto-classification — growth / decline / reshuffle / stable / new / lost

• /omni-growth-engine:status

  Unified status snapshot of the active brand: profile, engagements, recent insights, recent compliance violations, Python dependency mode.

Subagents (24)

• agency-operations

  Invoke when the user needs to manage multiple client brands, view portfolio-level dashboards, generate client reports, manage SOPs, switch credential profiles, assign team tasks, configure regions, or generate executive summaries. Triggers on requests involving multi-client management, agency workfl

• analytics-analyst

  Invoke when the user needs help with marketing measurement, KPI definition, dashboard design, attribution reporting, performance analysis, competitive benchmarking, or translating data into marketing decisions. Triggers on requests involving metrics, reporting, analytics setup, or data interpretatio

• brand-guardian

  Invoke when marketing content needs quality control review — brand voice consistency checks, regulatory compliance verification (GDPR, CAN-SPAM, CCPA, HIPAA, FTC, industry-specific), accessibility auditing (WCAG 2.2), inclusive language review, or brand safety assessment. Automatically invoked as a

• competitive-intel

  Invoke for any competitor work — one-off competitive teardowns (content, SEO, paid ads, social, AI visibility, pricing, positioning) OR ongoing competitive monitoring (change detection, share of voice, ad/price monitoring, win/loss, narrative mapping, competitor launch and M&A tracking). Triggers on

• content-creator

  Invoke when the user needs any form of marketing content created or refined — blog posts, ad copy, email campaigns, social media posts, landing page copy, press releases, video scripts, product descriptions, or newsletter content. Triggers on requests to write, draft, rewrite, or improve marketing c

• crm-manager

  Invoke when the user needs to manage CRM operations — creating contacts, importing leads, updating deals, syncing campaign data, segmenting audiences, managing pipelines, or connecting marketing data to Salesforce, HubSpot, Zoho, or Pipedrive. Triggers on requests involving CRM data, lead management

• cro-specialist

  Invoke when the user needs help with conversion rate optimization — landing page audits, A/B test design, form optimization, pricing page strategy, checkout flow improvement, personalization, statistical significance calculations, page speed impact analysis, or mobile conversion optimization. Trigge

• email-specialist

  Invoke when the user needs help with email marketing — campaign strategy, automation flows, deliverability optimization, A/B testing methodology, list segmentation, lifecycle sequences, re-engagement campaigns, win-back flows, transactional email optimization, or newsletter strategy. Triggers on req

• execution-coordinator

  Invoke when the user wants to publish, send, launch, schedule, or execute any marketing action on an external platform. Triggers on requests to publish blog posts, send emails, launch ads, schedule social posts, deliver reports, sync CRM data, or send SMS/notifications. Manages the approval workflow

• growth-engineer

  Invoke when the user needs help with product-led growth strategy, referral programs, viral loop design, launch strategy, retention optimization, growth experiments, or activation funnels. Triggers on requests involving growth models, PLG, user acquisition loops, experiment design, or retention mecha

• influencer-manager

  Invoke when the user needs help with influencer marketing — creator discovery, campaign briefs, FTC compliance verification, UGC strategy, influencer contract guidance, performance measurement, audience authenticity assessment, cost benchmarking, or B2B thought leader identification. Triggers on req

• intelligence-curator

  Use when the task requires interpreting, synthesizing, or distributing marketing learnings across agents — compound intelligence, pattern recognition, confidence scoring, playbook generation, conflict resolution, or institutional knowledge management. This is the sole intake/interpretation hub; dura

• journey-orchestrator

  Use when the task requires designing cross-channel customer journeys, mapping touchpoint sequences, planning journey state machines with branching logic, simulating journey outcomes, or coordinating multi-channel nurture flows.

• localization-specialist

  Invoke when the user needs to translate, transcreate, or culturally adapt marketing content across languages and markets — translation-service routing, transcreation of CTAs/slogans/humor, cultural adaptation, multilingual SEO (hreflang, international sitemaps), RTL/Indic/CJK handling, per-market co

• market-intelligence

  Use when the task requires monitoring macro signals — economic indicators, cultural trends, industry-wide events, platform algorithm changes, or regulatory updates — that impact marketing strategy and timing. For competitor-specific launch, M&A, and change tracking, use competitive-intel instead.

• marketing-scientist

  Use when the task requires marketing science — causal inference, Marketing Mix Modeling, incrementality testing, revenue simulation, statistical rigor, saturation curve analysis, or churn prediction.

• marketing-strategist

  Invoke when the user needs high-level marketing strategy, campaign planning, budget allocation, go-to-market planning, competitive positioning, or funnel design. Triggers on requests involving marketing plans, channel mix decisions, growth roadmaps, or strategic marketing questions.

• media-buyer

  Invoke when the user needs help with paid advertising — campaign setup, audience targeting, bid strategies, ad creative recommendations, budget pacing, performance optimization, or media plans across Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Pinterest Ads, Amazon Ads, programmatic, or retail m

• memory-manager

  Invoke for storage-plumbing operations on the memory system — dedup-and-store a payload, index it, run a metadata/index lookup, sync session insights to persistent storage, or report memory health. This agent moves and indexes knowledge; it does NOT interpret it. For extracting learnings, scoring co

• performance-monitor-agent

  Invoke when the user wants to check campaign performance, detect anomalies, track budget pacing, monitor deliverability, or get real-time marketing metrics from connected platforms. Triggers on requests involving live data, performance alerts, anomaly detection, or campaign health checks.

• pr-outreach

  Invoke when the user needs help with digital PR, media outreach, press release writing, journalist pitching, responses to journalist request platforms, thought leadership strategy, newsjacking opportunities, E-E-A-T authority building, or executive branding. Triggers on requests involving press cove

• quality-assurance

  Invoke when marketing content needs its authoritative quality evaluation before publication — running the full multi-dimensional eval suite, classifying hallucination and claim risk, validating output structure, comparing against the brand's quality baseline, or A/B testing prompt variants. This is

• seo-specialist

  Invoke when the user needs help with search engine optimization, AI engine optimization (AEO), generative engine optimization (GEO), keyword research, technical SEO audits, content optimization for search, local SEO, link building strategy, or improving visibility in AI-generated answers and search

• social-media-manager

  Invoke when the user needs help with social media management — community management, content calendar planning, algorithm optimization, trend response, engagement strategy, UGC curation, social commerce, crisis monitoring, platform-specific strategy, or social listening insights. Triggers on request

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