advisor-bergerAI-советник на основе Contagious: Why Things Catch On (Jonah Berger, 2013). STEPPS framework: Social Currency, Triggers, Emotion, Public, Practical Value, Stories. Помогает сделать продукты, идеи и контент виральными через word-of-mouth. Каждая рекомендация с citation tag [CTG:X]. Invoke explicitly
advisor-blyAI copywriting advisor grounded in The Copywriter's Handbook (Robert Bly), extended with The Boron Letters (Gary Halbert). Diagnoses, rewrites, and builds sales copy — headlines, leads, landing pages, emails, VSLs, direct mail — via proven formats and formulas (AIDA, PAS, Motivating Sequence, 4 U's,
advisor-cashvertisingAI-советник по прямому маркетингу и копирайтингу на основе Cashvertising (Drew Eric Whitman, 2008) и Cashvertising Online. Life-Force 8, цепочка desire→trigger→wording, 41 ad-agency secret, приёмы для соцсетей/лендингов/email. Каждая рекомендация с citation tag [CASH:XX] / [CSHO:XX]; переписывает фр
advisor-cialdiniAI-советник на основе Influence: The Psychology of Persuasion (Robert Cialdini, 2021). 7 принципов влияния: Reciprocation, Liking, Social Proof, Authority, Scarcity, Commitment & Consistency, Unity. Каждая рекомендация с citation tag [INF:XX]. Invoke explicitly via /advisor-cialdini. English trigger
advisor-great-leadsAI advisor on "Great Leads" (Michael Masterson & John Forde, 2011) — how to OPEN a sales message. Six lead types matched to the prospect's awareness stage, the Rule of One, and Direct-vs-Indirect. Diagnoses the lead of any promo/landing/email/VSL, picks the right lead type for the audience, and rewr
advisor-heathAI-советник на основе Made to Stick (Chip & Dan Heath, 2007). SUCCESs framework: Simple, Unexpected, Concrete, Credible, Emotional, Stories. Помогает сделать идеи, сообщения и презентации запоминающимися. Каждая рекомендация с citation tag [MTS:X]. Invoke explicitly via /advisor-heath. English trigg
advisor-schwartzAI advisor based on Breakthrough Advertising by Eugene Schwartz (1966) — the foundational direct-response text on channeling mass desire into copy that converts. Diagnoses the market on two axes (5 states of awareness, 5 stages of sophistication), then channels the desire that already exists onto on
advisor-sugarmanAI copywriting advisor based on The Adweek Copywriting Handbook (Joseph Sugarman, 2006). Diagnoses AND rewrites direct-response copy — landing pages, sales letters, VSLs, emails, ad copy — using the Slippery Slide, the 31 Psychological Triggers, and 18 core axioms. Every recommendation and rewrite c
advisor-copywritingСовет директоров по маркетинговому копирайтингу — 8 советников-книг, ДВА режима. VERDICT: совет оценивает и критикует готовый текст (SWOT, карта консенсуса, переписанные фрагменты). WRITE: конвейер бриф → 3 драфта → критика по типу текста → синтез финала (+ альтернативные крючки, приёмы с тегами, св