marketing

Plugin marketing from marketplace metapowers in bromso/metapowers. Commands read from the repo's manifest — 18 days ago.

Skills (37)

• ab-test-setup

  Design an A/B test with a structured hypothesis, one-variable variants, primary and guardrail metrics, sample size, duration and a decision rule. Use when the user has a change in mind and asks how to test it properly or how long the experiment needs to run.

• ad-creative

  Generate ad copy and creative briefs per platform — headline and description variants within character limits, angles and visual direction. Use when the user needs the actual words and visuals for search, social or display ads. Not for campaign structure, targeting and budget; see /marketing:paid-ad

• ai-seo

  Optimize a brand's visibility in AI search — ChatGPT, Perplexity, Google AI Overviews — by checking where it is cited and planning LLM-friendly content and entity signals. Use when the user asks why AI assistants do not mention their product or how to get cited in AI answers. Not for classic Google

• analytics-tracking

  Plan analytics and event tracking — measurement framework, event naming taxonomy, attribution model, UTM strategy and tool setup. Use when the user does not know what to track, is setting up GA4, Mixpanel or PostHog, or cannot tell which channels drive signups. Not for pipeline stages, lead scoring

• churn-prevention

  Identify churn warning signals and the reasons customers leave, then design interventions, a cancellation flow with save offers and win-back campaigns. Use when paying customers are cancelling or downgrading and the user wants to keep more of them. Not for users who never activate after signup; see

• cold-email

  Create cold outbound email campaigns — ICP and targeting, a three-to-five email sequence with personalization, subject lines and compliance notes. Use when the user wants to reach prospects who have never heard of them and book meetings by email. Not for emails to existing subscribers or users; see

• community-marketing

  Build a community-led growth strategy — where the audience already gathers, whether to own or join a community, platform choice, and ambassador, UGC and event programs. Use when the user wants to grow through a Discord, Slack, forum or user community rather than ads.

• competitor-alternatives

  Plan comparison and alternatives-to content against specific competitors — which rivals to target, feature matrices, why-switch messages and objection handling. Use when the user wants to rank for searches comparing them with a rival or win over a named competitor's customers. Not for mapping the wh

• competitor-profiling

  Analyze five to eight competitors — positioning, pricing, audience, strengths and weaknesses — and map the landscape to find market gaps and a differentiation angle. Use when the user asks who they compete with, how rivals position themselves or where the gap in the market is. Not for comparison pag

• content-strategy

  Plan a content program — three to five content pillars, formats by funnel stage, an editorial calendar and owned, earned and paid distribution. Use when the user wants to know what to blog, publish or produce over the coming months and why. Not for platform-specific social posts and posting schedule

• copy-editing

  Edit existing marketing copy line by line for clarity, persuasion and brand voice, showing the changes and why each was made. Use when the user pastes or links a draft, page or email and asks to tighten, polish or improve it. Not for a scored critique of the copy with coaching; see /coaching:copy.

• copywriting

  Write new marketing copy for a surface — landing page, homepage, email, product screen — with headline variants, body copy and CTAs matched to the reader's awareness level. Use when the user needs words written from scratch for a page or message that does not exist yet. Not for tightening a draft th

• customer-research

  Research a product's target buyers for marketing — personas, jobs-to-be-done, pain points, objections and the buyer journey. Use when the user is starting marketing for a product and needs to know who buys it, why and in what words. Not for open-ended discovery on a problem or topic; see /research:d

• directory-submissions

  Plan directory and review-site submissions — G2, Capterra, Product Hunt, niche directories — ranked by traffic and backlink value, with listing copy and a review plan. Use when the user wants the product listed on software directories or needs more reviews on them.

• email-sequence

  Design automated email sequences for subscribers and users — welcome, nurture, trial conversion — with triggers, timing, branches and copy. Use when the user wants a drip or lifecycle email flow that sends itself after someone signs up or acts. Not for cold outreach, the in-app trial flow or win-bac

• form-cro

  Optimize a web form for completion — cut fields, choose single or multi-step, fix labels, validation, button copy and trust signals. Use when people start a lead, contact, demo or checkout form but abandon it before submitting. Not for the whole signup-to-trial journey; see /marketing:signup-flow-cr

• free-tool-strategy

  Plan free tools and calculators that attract search traffic, get shared and lead into the paid product, with two or three concepts and a build spec. Use when the user is thinking of building a free calculator, grader or generator as an acquisition channel. Not for downloadable gated content; see /ma

• launch-strategy

  Plan a product or feature launch from pre-launch buildup through an hour-by-hour launch day to two weeks of follow-up, channel by channel. Use when the user has a launch date coming up, such as a Product Hunt launch, a new feature or a market entry. Not for brainstorming campaign ideas; see /marketi

• lead-magnets

  Design lead magnets — checklists, templates, guides, email courses, quizzes — that trade real value for an email address, with landing page and follow-up. Use when the user wants to grow their email list or capture leads with gated content. Not for free interactive tools built for search and sharing

• marketing-ideas

  Generate a ranked list of creative marketing and growth ideas — content, community, partnerships, product-led and guerrilla — scored by impact, confidence and ease. Use when the user is out of ideas or asks for fresh, unconventional ways to get attention or grow. Not for a plan around a known launch

• marketing-psychology

  Apply persuasion principles — social proof, scarcity, anchoring, loss aversion, defaults — to a product's marketing, with dark-pattern guardrails. Use when the user asks why people would buy, how to make an offer more persuasive or which cognitive biases to use. Not for rewriting the copy or reworki

• onboarding-cro

  Optimize the first-run experience after signup — define the aha moment, then redesign welcome, checklists, empty states, tours and onboarding emails around it. Use when new users sign up but never activate or drop off in the first days. Not for the signup or trial-to-paid step, or paying customers c

• page-cro

  Optimize a landing or product page for conversion — headline, value proposition, CTA, social proof, objections and layout — with prioritized fixes and A/B test ideas. Use when a specific marketing page gets traffic but too few visitors click, sign up or buy. Not for a form, popup or signup flow; see

• paid-ads

  Plan paid advertising campaigns — platform choice, campaign and ad-group structure, targeting, keywords, budget, bidding and an optimization playbook. Use when the user wants to start or fix their spending on Google, Meta, LinkedIn or other ad platforms. Not for writing the ad copy itself; see /mark

• paywall-upgrade-cro

  Optimize the moment free users meet a paywall — upgrade triggers, limit messaging, hard versus soft paywall and pricing-page layout. Use when free or freemium users hit limits but do not upgrade, or the in-product upgrade prompt and pricing page convert poorly. Not for setting prices, tiers or packa

• popup-cro

  Design popups and modals — purpose, trigger, frequency, targeting, copy and mobile behavior — that capture leads without annoying visitors. Use when the user wants an exit-intent, email-capture or announcement overlay, or their current popup converts poorly or irritates people.

• pricing-strategy

  Evaluate pricing models against competitors and the product's value metric, then recommend tiers, price points, packaging and discounts. Use when the user is deciding what to charge, choosing per-seat, usage-based or freemium, or restructuring plans. Not for making an existing paywall or upgrade pro

• product-marketing-context

  Define a product's positioning statement, value proposition, messaging framework and go-to-market motion, compiled into a marketing brief. Use when the user needs to settle how to describe the product, which messages to lead with and for whom. Not for planning a specific launch; see /marketing:launc

• programmatic-seo

  Plan template-driven SEO pages at scale — long-tail keyword patterns, page templates, data sources and safeguards against thin content. Use when the user wants to generate hundreds of per-industry, per-integration or per-city pages from a dataset. Not for hand-written comparison pages against named

• referral-program

  Design a referral program — referrer and friend rewards, qualification rules, sharing mechanics, fraud limits and promotion. Use when the user wants existing customers to bring in new ones or asks about refer-a-friend incentives.

• revops

  Design revenue operations — funnel stages from lead to customer, lead scoring, routing, sales SLAs, revenue attribution and leadership dashboards. Use when marketing and sales disagree on lead quality, handoffs drop leads, or leadership wants pipeline reporting. Not for product event tracking; see /

• sales-enablement

  Create sales enablement material — battle cards per competitor, an objection-handling guide, demo talking points and a collateral list. Use when the sales team is losing deals to competitors or keeps stalling on the same objections. Not for public comparison pages or a landscape map; see /marketing:

• schema-markup

  Generate schema.org JSON-LD for a site's page types — Product, FAQ, Article, Breadcrumb and more — with an audit of existing markup and a testing plan. Use when the user wants rich results such as stars or FAQ snippets in Google, or asks for structured data code.

• seo-audit

  Audit a website's search performance — technical SEO, on-page tags and headings, and keyword gaps against competitors — into a prioritized fix list. Use when the user's site is not ranking or getting organic traffic and they want to know what to fix first. Not for AI search, schema or URL structure;

• signup-flow-cro

  Optimize the in-product path from signup to paid plan for a trial product — signup friction, SSO, first steps and upgrade prompts. Use when visitors abandon signup before creating an account, or trials end without converting. Not for onboarding, a freemium paywall or trial emails; see /marketing:onb

• site-architecture

  Plan a website's information architecture — URL patterns, navigation, breadcrumbs, click depth and hub-and-spoke internal linking. Use when the user is building or restructuring a site and asks how its pages, URLs and menus should be organized.

• social-content

  Plan social media content — which platforms, native formats, reusable post templates and hooks, posting cadence and the first ten posts. Use when the user wants to post consistently on LinkedIn, X, Instagram, TikTok or similar and needs to know what and when. Not for overall content pillars and an e

Hooks (1)

• PreToolUse

  "${CLAUDE_PLUGIN_ROOT}"/hooks/phase-gate.sh

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