attribution-readoutProduces the before/after attribution readout (directional, not a controlled experiment) merging multi-network insights into one unified row. Use when reporting lift or results across paid-media channels.
b2gRevenue playbook for selling to national/local governments via tenders/licitaciones and public-private partnerships (PPP), country-agnostic across SICOP, CompraNet, Guatecompras, SECOP, and more. Use when pursuing government sales opportunities.
budget-pacingMonitors delivery vs budget over the last N days and flags underdelivery/overspend using the shared social-media-ads-mcp MCP. Use when pacing ad campaigns against budget without auto-executing changes.
creative-testingDesigns and audits creative tests across networks via the shared social-media-ads-mcp MCP,batch creative launch (drafts-first), per-creative readout, and pause losers. Use when testing and iterating ad creatives.
kill-rulesEncodes kill-rule operational thresholds (CPA 2x, ROAS < 1, LTV:CAC collapse) and proposes kills/pauses,never auto-executes,using scripts and the MCP. Use when deciding which campaigns to pause or kill.
landing-instrumentationThis skill should be used when the user asks to "instrument a landing", "wire up tracking", "install Pixel", "install GA4", "install PostHog", "set up Conversions API", "CAPI server-side", "fix attribution", "no estoy midiendo conversiones", "instrumentar landing", "instalar pixel", "no tengo tracke
landing-page-designDesign a high-conversion landing page with guided CRO brainstorming. Use when the user asks for a landing page, conversion page, funnel page, CRO, "pagina de aterrizaje", or /landing-page. Thin entry — protocol SSOT lives in business-model-toolkit. Use when the funnel context is AAARRR acquisition.
media-planTurns an objective into a draft media plan (campaign matrix per network) using the shared social-media-ads-mcp MCP, drafts-first until human confirmation. Use when planning an ad campaign across channels.
meta-graph-apiDirect Meta Marketing API patterns para AAARRR. Endpoints usados, errors comunes, retry, Advantage+ Creative, Custom Audiences, Conversions API. Cero MCP, cero abstracciones — solo curl + JSON.
pricing-strategistHelps pick a pricing model, validate willingness-to-pay (Van Westendorp PSM), and design Good/Better/Best packaging, emitting a model and range rather than a single number. Use when setting or revising pricing.
revenue-ops-triageTurns a messy revenue pipeline/backlog into agent-ready, prioritized work by applying the triage pattern to RevOps and B2G. Use when converting analyzer outputs into ordered action items.
revenue-opsAnalyzes sales pipeline health, forecast accuracy, and go-to-market efficiency for SaaS/B2B revenue teams using Python scripts. Use when reviewing pipeline coverage, velocity, and forecast accuracy.
revenue-strategyProvides the AAARRR funnel + flywheel strategy layer,objective -> channel mix -> budget split -> draft plan per network,and lifecycle decisions, orchestrating paid-media execution via the MCP and PostHog. Use when setting high-level revenue strategy.
social-publishingCovers organic/owned-media publishing across social platforms using the Publora MCP,cross-platform posting and media upload. Use when scheduling or publishing organic social content.