pm-execution
claudeExecution and product management skills: PRDs, OKRs, roadmaps, sprints, pre-mortems, stakeholder maps, user stories, prioritization frameworks, live Q&A and polls, and more.
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claude
pm-go-to-market
Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.
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Plugin pm-go-to-market from marketplace pm-skills in phuryn/pm-skills. Commands read from the repo's manifest — 4 days ago.
What it installs
Skills (6)
beachhead-segmentIdentify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness to pay, winnable market share, and referral potential. Use when choosing a first market, targeting an initial customer segment, or planning market entry strategy.
competitive-battlecardCreate sales-ready competitive battlecards comparing your product against a specific competitor — positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams, creating competitive materials, or responding to 'why not competitor X?'
growth-loopsIdentify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
gtm-motionsIdentify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.
gtm-strategyCreate a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.
ideal-customer-profileIdentify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.
Slash commands (3)
/pm-go-to-market:battlecardCreate a sales-ready competitive battlecard — positioning, feature comparison, objection handling, and win strategies
/pm-go-to-market:growth-strategyDesign sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies
/pm-go-to-market:plan-launchCreate a full go-to-market strategy — beachhead segment, ICP, messaging, channels, and launch plan
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