pm-execution
claudeExecution and product management skills: PRDs, OKRs, roadmaps, sprints, pre-mortems, stakeholder maps, user stories, prioritization frameworks, live Q&A and polls, and more.
18 skills · 11 commands
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claude
pm-market-research
Market research skills for PMs: user personas, market segmentation, sentiment analysis, competitive analysis, and survey design.
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Plugin pm-market-research from marketplace pm-skills in phuryn/pm-skills. Commands read from the repo's manifest — 4 days ago.
What it installs
Skills (8)
competitor-analysisAnalyze competitors with strengths, weaknesses, and differentiation opportunities. Identifies direct competitors and maps the competitive landscape. Use when doing competitive research, preparing a competitive brief, or finding differentiation opportunities.
customer-journey-mapCreate an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
market-segmentsIdentify 3-5 potential customer segments with demographics, JTBD, and product fit analysis. Use when exploring market segments, identifying target audiences, evaluating new markets, or learning how to segment a market.
market-sizingEstimate market size using TAM, SAM, and SOM with top-down and bottom-up approaches. Use when sizing a market opportunity, estimating addressable market, preparing for investor pitches, or evaluating market entry.
sentiment-analysisAnalyze user feedback data to identify segments with sentiment scores, JTBD, and product satisfaction insights. Use when analyzing user feedback at scale, running sentiment analysis on reviews or surveys, or identifying satisfaction patterns.
survey-designWriting or reviewing a survey or questionnaire: customer feedback, NPS, CSAT, CES, pricing, market research, an in-app survey. Starts from the decision, asks about facts, pilots it, and reports the sample honestly.
user-personasCreate refined user personas from research data — 3 personas with JTBD, pains, gains, and unexpected insights. Use when building personas from survey data, creating user profiles from research, or segmenting users for product decisions.
user-segmentationSegment users from feedback data based on behavior, JTBD, and needs. Identifies at least 3 distinct user segments. Use when segmenting a user base, analyzing diverse user feedback, or building a segmentation model.
Slash commands (3)
/pm-market-research:analyze-feedbackAnalyze user feedback at scale — sentiment analysis, theme extraction, and segment-level insights
/pm-market-research:competitive-analysisAnalyze the competitive landscape — identify competitors, compare strengths and weaknesses, find differentiation opportunities
/pm-market-research:research-usersComprehensive user research — build personas, segment users, and map the customer journey from research data
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