growth-and-gtm-skills

Plugin growth-and-gtm-skills from marketplace cogine-ai in cogine-ai/marketplace. Commands read from the repo's manifest — today.

Skills (18)

• acquisition-channels

  Help users identify unique distribution advantages and master the lifecycle of acquisition channels to build a sustainable engine for growth and retention.

• analytics

  Design, implement, or audit analytics, events, conversions, UTMs, attribution, GA4, tag managers, Mixpanel, Segment, and measurement plans. Use whenever growth work needs reliable instrumentation or diagnosis.

• churn-prevention

  Reduce voluntary and involuntary churn through retention analysis, cancellation flows, save offers, pause options, exit research, dunning, failed-payment recovery, and win-back systems.

• competitors

  Research positioning, create credible competitor comparisons, alternative and versus pages, or audit existing competitive assets for stale and unsupported claims. Use whenever GTM content must explain how a product differs from competing choices.

• content-strategy

  Choose content pillars, topics, formats, distribution, editorial cadence, and a measurable content roadmap. Use when deciding what to create and why; use copywriting for individual pages and search-visibility for search discovery.

• copywriting

  Write, rewrite, or improve persuasive marketing copy for homepages, landing pages, pricing, features, products, headlines, value propositions, and calls to action. Use when page messaging must become clearer or convert better.

• cro

  Diagnose and improve conversion on homepages, landing pages, pricing pages, lead forms, contact forms, and related marketing journeys. Use for CRO reviews, low conversion, abandonment, or page feedback.

• customer-research

  Conduct or synthesize customer interviews, surveys, support data, reviews, communities, voice-of-customer evidence, personas, ICPs, and jobs to be done. Use to learn why customers buy, convert, struggle, or churn.

• free-tools

  Plan, evaluate, or build a useful free calculator, generator, grader, audit, or interactive resource for lead generation, search demand, backlinks, or brand awareness. Use for engineering-as-marketing opportunities.

• growth-experiments

  Design, prioritize, run, and interpret reliable growth experiments. Use for A/B tests, hypotheses, sample size and runtime, experiment backlogs, statistical significance, suspicious results, or experimentation programs.

• growth-model

  Help users transition from linear funnel thinking to a loop-based growth model that identifies and optimizes the core engines of their business.

• launch

  Plan a product or feature launch, announcement, beta, early-access program, waitlist, Product Hunt release, or broader go-to-market rollout. Use when preparing to release something publicly.

• marketing-loops

  Design a bounded, recurring marketing workflow with triggers, cadence, durable state, guardrails, human checkpoints, and stopping conditions. Use for always-on reviews, alerts, refreshes, and other agent-run marketing loops.

• onboarding

  Improve post-signup onboarding, activation, first-run experience, empty states, aha moments, and time to value. Use when users sign up but do not complete setup, activate, or return.

• plg-sales-integration

  Help users transition from a pure self-serve model to a hybrid motion that uses human sales to capture large enterprise deals while maintaining a frictionless product entry point.

• pricing

  Design or evaluate pricing, packaging, tiers, trials, freemium, value metrics, willingness-to-pay research, price changes, or a pricing-page teardown for human buyers and AI agents.

• product-marketing

  Create or update shared product-marketing context covering positioning, ICP, audience, value proposition, and messaging. Use at the start of growth or GTM work, or when foundational context is missing or has changed.

• search-visibility

  Audit and improve qualified discovery across traditional and AI search. Use for SEO or indexing problems, ranking declines, AI citations and recommendations, GEO/AEO, content discoverability, or scalable programmatic-search opportunities.

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