gtm

Plugin gtm from marketplace turtlestack in hpsgd/turtlestack. Commands read from the repo's manifest — 1 month ago.

Skills (11)

• analyst-briefing-prep

  Prepare for an industry-analyst briefing (Gartner, Forrester, IDC) — briefing deck structure, proof points mapped to evaluation criteria, demo flow, and Q&A prep for hard analyst questions. Use before a vendor briefing, Magic Quadrant / Forrester Wave inclusion cycle, or analyst inquiry. Produces th

• bootstrap

  Bootstrap the go-to-market documentation structure for a project. Creates docs/gtm/, generates initial templates, and writes the gtm fragment of the gtm domain doc (the coordinator assembles docs/gtm/CLAUDE.md). Idempotent — merges missing sections into existing files without overwriting.

• competitive-analysis

  Research and analyse competitors — strengths, weaknesses, positioning, and differentiation opportunities.

• competitor-price-benchmark

  Build structured pricing intelligence across the competitive set — list prices, packaging, tiering, add-ons, discounting signals, and the value metric each competitor charges on. Use when you need a clear picture of how the market prices and packages before a pricing or positioning decision. GTM own

• design-pricing-study

  Design a willingness-to-pay or pricing research study — selects Van Westendorp, Gabor-Granger, conjoint, or MaxDiff based on the pricing question being asked, then produces the survey design (sample, questions, analysis plan). Use when you need evidence to inform a pricing or packaging decision. GTM

• launch-plan

  Create a launch plan checklist for a product or feature release.

• market-voc

  Capture the go-to-market voice-of-customer lens — how the market reacts to positioning, what objections sales hears, and why customers switch to or away from us. Use when you need market-facing VoC (positioning resonance, objection patterns, switching triggers) as input to messaging, battle cards, o

• positioning

  Define product positioning using the April Dunford framework — competitive alternatives, unique attributes, value, target customer, market category.

• write-battle-card

  Write a competitive battle card — a one-page sales reference for a specific competitor. Produces a concise card with win/lose analysis, objection handling, and proof points. Use when sales needs a quick reference for competitive deals.

• write-messaging-hierarchy

  Build a messaging hierarchy — the primary message, supporting messages, proof points, and per-persona variants — that flows from an existing positioning. Use when you have positioning and need the message architecture that turns it into consistent copy across web, sales, and campaigns. Complements p

• write-narrative

  Write a strategic narrative using the Andy Raskin structure — name the big change in the world, name the stakes of the old world (the enemy), paint the promised land, and prove you can get the buyer there. Use for keynote, pitch, vision deck, or category-defining story. Argues a real narrative groun

Subagents (1)

• gtm

  Go-to-market specialist — positioning, launch strategy, content marketing, competitive analysis. Use for market positioning, launch planning, content creation, email sequences, or competitive research.

Similar plugins