claude

meta-ads-superengine

v0.4.0 · Meta ads engine for coaches — strategy, creative, and ops from zero to a launched, scaling campaign. Run setup once, then get routed through the full journey: breakeven math before $1 is spent, qualified-signal infrastructure (Pixel + CAPI), compliance checked live, stage-appropriate campaign plans, voice-matched creative, disciplined testing, and read-only-first ops that talk you out of panic tweaks. Teach mode glosses both Claude terms and Meta jargon, so a first-time coach never hears an unexplained acronym — and an experienced operator can run everything terse. Never a dead end: every skill ends with your ranked next moves.

1 on GitHubby Joe Olivev0.4.0LicenseRef-Proprietaryupdated yesterdaymarketing
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Plugin meta-ads-superengine from marketplace revxl-marketplace in joeoliveimpact/revxl-marketplace. Commands read from the repo's manifest — yesterday.

What it installs

Skills (27)

  • meta-ads-superengine:meta-ads-ad-copy

    Writes the primary text and headlines for each ad concept using proven copy frameworks (PAS, BAB, Claim-Reason-Outcome and more), inside Meta's character limits, in the coach's voice, with up to 5 in-ad copy variants. Trigger phrases include "write my ad copy", "primary text", "ad headlines", "write

  • meta-ads-superengine:meta-ads-best-content

    Mines the coach's OWN winners — past ad records and organic content — into a ranked replicate-into-paid list, reusing the shortform engine's analysis data before any paid crawl. Your best organic reel plus a 5-second CTA is a free ad. Trigger phrases include "mine my winners", "my best content", "wh

  • meta-ads-superengine:meta-ads-breakeven-math

    The numbers gate before $1 is spent. Works backward from the coach's offer to the CPL / cost-per-qualified-lead / cost-per-call they can actually afford, the breakeven ROAS, and a budget floor. Sanity-checks the inputs (a claimed 80% close rate gets challenged). Trigger phrases include "run my numbe

  • meta-ads-superengine:meta-ads-campaign-plan

    Produces the stage-appropriate campaign structure — consolidated CBO, broad targeting, automated bidding, the naming convention, and budget from the coach's real targets. Stage 1 is one campaign, one ad set, 3-5 distinct concepts. Includes the high-ticket omnipresent branch for $10k+ offers. Trigger

  • meta-ads-superengine:meta-ads-competitor-intel

    Builds and scans the coach's competitor roster from Meta's Ad Library — writes a tracked roster, seeds ad observations, and renders the longevity ladder (30d good / 60d great / 6mo-plus must-study) plus niche angle candidates that feed the creative matrix. Only offered after the coach's own creative

  • meta-ads-superengine:meta-ads-competitor-pulse

    Weekly competitor delta — snapshots the roster's Ad Library pull, diffs against stored observations, and reports what changed (new ads, disappearances, longevity promotions) with every line cited. Also handles roster ops (add or remove a competitor). Requires a roster built by competitor-intel first

  • meta-ads-superengine:meta-ads-compliance-check

    The live policy gate before launch. Checks the offer against current Meta ad policy — Special Ad Categories (including Financial Products & Services), AI-content labeling, and claim rules — using a LIVE lookup every time, never cached knowledge. Also handles ad-rejection and account-restriction tria

  • meta-ads-superengine:meta-ads-creative-strategy

    The creative hub. Builds the PDA matrix (Persona × Desire × Awareness) and turns it into 3-5 genuinely distinct ad concepts at Stage 1 (more at scale), sets the format mix, and routes each concept to its production skill. Reads the coach's brand voice and consumes competitor and own-content intel. T

  • meta-ads-superengine:meta-ads-creative-test

    Runs the creative testing discipline on live ads — dual-clock verdicts (fast-kill vs winner calls), dimensional swings as separate ads, micro-variants only through Meta's native Creative-Testing Tool, the Stage-3 pack protocol, and the mandatory pre-kill check that protects feeder ads. Trigger phras

  • meta-ads-superengine:meta-ads-daily-brief

    The 60-second daily glance at a running campaign — pacing, cost per lead versus target, and fatigue flags. At Stage 1 it is read-only by design — it shows the numbers and then talks the coach OUT of touching anything, enforcing the 72-hour and learning-phase rules. Trigger phrases include "daily bri

  • meta-ads-superengine:meta-ads-funnel-qualify

    The qualification strategy — what to gate on so Meta learns to find buyers, not tire-kickers. Defines the qualified-conversion event and its trigger, wires it to GHL when present or produces a CRM-neutral spec for any other stack. Trigger phrases include "qualify my leads", "funnel strategy", "quali

  • meta-ads-superengine:meta-ads-guide

    Guided tour of the Meta ads engine — the whole journey from zero to a launched, scaling campaign in plain English, why the order matters, then walks the coach into their actual next step. Trigger phrases include "show me around meta ads", "ads tour", "how does this work", "meta ads guide".

  • meta-ads-superengine:meta-ads-hook-writer

    Writes scroll-stopping hooks for each ad concept from a 29-formula library, on the coach's real avatar and offer, in their voice. Hooks are the first 3 seconds or first line — most of an ad's fate. Trigger phrases include "write hooks", "hook ideas", "first three seconds", "ad hooks".

  • meta-ads-superengine:meta-ads-kpi-tracker

    The data layer — appends each review pull to the per-brand KPI log and renders trends against targets and stage exit criteria. Mostly invoked by the daily brief and weekly review; callable directly to see trends. Trigger phrases include "show my trends", "kpi log", "how am I trending".

  • meta-ads-superengine:meta-ads-launch-runbook

    The guided Ads Manager click-path that turns a campaign plan into an actually-launched campaign. Builds everything paused, verifies the settings, publishes deliberately, then writes the go-live facts and gives the 72-hour do-not-touch briefing. This is the skill that stops the coach ending with a pl

  • meta-ads-superengine:meta-ads-lead-questions

    Writes the actual form or quiz question set that does the qualifying — the money-gate phrased to filter without scaring, commitment and timeline questions, and pre-call intel that arms the close, all in the coach's voice. Trigger phrases include "write my lead questions", "qualify questions", "insta

  • meta-ads-superengine:meta-ads-next

    The compass. Reads the per-brand journey state and the journey map, shows "you are here" (done / current / next), and returns 2-4 ranked next moves with exact trigger phrases — callable anytime, from anywhere. Trigger phrases include "what's next", "where am I", "what should I do now", "meta ads nex

  • meta-ads-superengine:meta-ads-ops-setup

    Connects Claude to Ads Manager — the client path is Meta's hosted official Ads MCP with OAuth (no developer setup; the connector grants the full tool surface, write-safety is enforced server-side per ad account plus behavioral read-only), the operator path is the official Meta Ads CLI with a System

  • meta-ads-superengine:meta-ads-performance-review

    The weekly diagnosis — pulls the numbers (paste, CSV, or live connection), judges them against the stage framework and the CRM's reality, and ROUTES to the fix rather than just reporting. Has week-one, monthly backend-audit, and import modes. Trigger phrases include "review my ads", "weekly review",

  • meta-ads-superengine:meta-ads-scale-decision

    The evidence-based scale audit — checks the stage exit criteria against the KPI log (never vibes), prescribes raise-in-place increments with the wobble warning, enforces the testing-budget guardrail and the hard deck, and knows when the answer is "not yet". Trigger phrases include "should I scale",

  • meta-ads-superengine:meta-ads-setup

    Chunked, resumable onboarding for the Meta ads engine. Runs the connections audit, the ads-history interview, business config, and teach-level calibration; writes the install marker and the per-brand state file. Minimal viable setup is just offer + price + spend level — everything else can wait. Tri

  • meta-ads-superengine:meta-ads-signal-setup

    Sets up the tracking plumbing — browser Pixel plus server-side CAPI with event_id dedup, one-click CAPI, the AI-assisted-Pixel opt-out review, EMQ direction, and (from Stage 2) value rules that inject CRM knowledge Meta can't see. Trigger phrases include "set up tracking", "pixel and capi", "convers

  • meta-ads-superengine:meta-ads-stage-check

    Diagnose which of the four spend stages the coach is in (Test $10-49 / Validate $50-99 / Ramp $100-299 / Scale $300+), show the posture for that stage, and audit exit criteria when they think they're ready to move up. Trigger phrases include "what stage am I in", "stage check", "am I ready to scale

  • meta-ads-superengine:meta-ads-start

    Entry point for the Meta ads engine. Greets, detects first-run vs returning, shows the grouped skill map, surfaces the compass and any canon-staleness banner, and routes to the right door. Trigger phrases include "meta ads", "start meta ads", "meta ads engine", "run ads for my coaching business".

  • meta-ads-superengine:meta-ads-static-ads

    Turns ad concepts into still-image ad designs a non-designer can execute — layout patterns, safe zones, long-copy statics for cold traffic, and carousel structures. Produces Canva-executable design directions per concept. Trigger phrases include "make static ads", "image ads", "design my ads", "stat

  • meta-ads-superengine:meta-ads-teach

    View or change the teach level (new / learning / pro) that controls how much the Meta ads engine glosses and explains — both Claude terms and Meta jargon. Trigger phrases include "teach level", "less hand-holding", "explain more", "talk to me like a pro".

  • meta-ads-superengine:meta-ads-video-script

    Writes shootable ad video scripts — quick 15-30 second direct versions and longer 90-120 second VSL teaching versions — in talking-head, UGC, or VSL architecture, teleprompter-formatted, in the coach's voice. Paid-native only; organic reels belong to the shortform engine. Trigger phrases include "wr

View source on GitHub

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