anglesTurn one Instagram Reel topic, or a concept seen working elsewhere, into genuinely different concepts, each tagged with audience, motivation, format and evidence. reel-scripter calls it to widen the angle set at Step 1. Trigger phrases include "angles on this topic", "ways to cover this".
shortform-superengine:brand-brainDerive a living BRAND BRAIN ... voice, ICP/pains, content seeds, signature humor, weekly topics ... from a client's real sources (call recordings, own content, DMs) and keep it fresh on a 7-day heartbeat. Use when a user wants to capture their brand voice, build a voice guide, mine calls or content
competitor-cross-referenceRuns a competitor cross-reference analysis for an Instagram account and turns it into a client-facing strategy roadmap. Trigger phrases: "analyze my Instagram against my competitors", "competitor cross-reference analysis", "cross-reference my client against competitors", "content gap analysis for an
competitor-pulseThe weekly heartbeat on the competitive field. Refreshes the competitor analysis with the last 7 days (14 on request), manages the roster, reads roster health, keyword-searches the field and mines comment patterns. Use for "run the weekly pulse", "run the pulse", "competitor pulse", "what changed th
content-goldmineTurns the client's latest competitor pull into the Content Goldmine, a dashboard of what broke out in their field (the reels, their hooks, topics and lead magnets), saved as an HTML file and published as a private Artifact. Once its reads pass, reel scripting uses them by default. Trigger phrases in
content-planThe week's content plan for shortform: a source-tagged pool of 7 to 15 reel ideas, each carrying its source, its angle (theme x hook type), its pillar, its evidence and the doctrine it rides on, plus the slot table for the week. Four sources: the field analysis, the client's own material, fresh sign
creator-strategy-harvestHarvest a creator's full content-strategy library (YouTube channel + playlists + newsletter) into a dated, recency-ruled corpus + framework extraction, ready for a consumer to ingest. Use when the user wants to capture/refresh a thought-leader's frameworks (e.g. Kallaway, heyDominik, Hormozi) for a
hookWrite scroll-stopping Instagram Reel openings as genuinely different options, each with the spoken line, the on-screen text and the visual, or adapt a hook that already worked to a new topic. reel-scripter calls it for the hook pass. Trigger phrases include "write me a hook", "opening line", "first
onboardingOne-time setup for the shortform-superengine plugin. Run this first, right after installing. Trigger phrases: "set up shortform superengine", "onboard shortform", "install the reel plugin", "configure the reel plugin", "shortform setup", "get the shortform superengine ready", "finish setting up the
polarizeSharpen a stance the creator actually holds into a bold, evidence-backed Instagram Reel take that names the other side. reel-scripter calls it at Step 2 for the Other side beat. Trigger phrases include "hot take", "contrarian take", "unpopular opinion".
reel-scripterAnalysis-driven Instagram reel scripting. Trigger phrases: "write a reel script", "write a reel script from my analysis", "script a reel from my analysis", "turn my competitor analysis into a reel", "draft an IG reel in my voice", "script the next reel for <client>", "give me a reel hook + body + CT
rehooksFind where an Instagram Reel script loses viewers and write a re-hook for each drop-off, with the line, the on-screen text, the visual and the timing. reel-scripter calls it to place re-hooks at Step 2, to write their lines at Step 3 and to fix dead seams at Step 4b. Trigger phrases include "add reh
shortform-nextThe compass for shortform-superengine. Reads the per-brand journey state and the journey map, says where the client is in one line, and returns 2 to 4 ranked moves with the exact phrase to say for each. Callable any time, from anywhere; reads everything and writes nothing. Trigger phrases include "w
shortform-startThe front door for shortform-superengine. Works out whether this is a first run, a 0.3.x marker-only home that needs migrating, or a returning client; captures the goal; then hands off to the compass. Trigger phrases include "start shortform", "open shortform", "shortform start", "I'm lost in shortf
socialcrawlInteract with the SocialCrawl API — the bundled lean core for this format engine's workflows: Instagram, TikTok, YouTube, Facebook, Reddit, Google (search/ads/trends/news), LinkedIn, the Prism cross-platform layer (free URL resolver, 1-credit batch post stats for 100 URLs, 1-credit full comments, ha
viralRewrite an existing Instagram Reel script to be more shareable and relatable while keeping its message and the creator's voice. reel-scripter runs it on every reel at Step 4a, as suggestions. Trigger phrases include "make this more viral", "punch this up", "more shareable".