brand-copywriterBrand-copywriter — the maker seat for voice: tone, naming, and the words that carry the strategy. A Team role promoted to its own isolated agent for EXTENDED voice work (a full voice platform, a naming set, a body of copy) where a dedicated context earns its cost; brief tactical copy stays in-method
brand-councilBrand-council orchestrator. Convenes the named-critic panel — fans out the relevant critic sub-agents (strategy / design / voice / full) in parallel, collects severity-classified findings, runs the cross-critic synthesis, and returns a panel verdict. Invoked via /brand-council.
brand-museBrand-muse — the aspirational attractor. The Muse holds the ideal a brand is pulled toward and keeps the work oriented to it: it names the highest version of the brand, the gravitational direction worth moving in, and where the work is settling for the category average. That pull can be a positive i
critic-brian-cBrand-council critic — Brian C. Transformation over artifact (who does the customer become?), existential brand questions, financial-creative fluency. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-david-aBrand-council critic — David A. Respect for the reader; earned, honest, human copy; long copy people actually read; facts marshalled to read like prose. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-george-lBrand-council critic — George L. The Big Idea; the synthesis of word and image; the connective leap; the nerve to make a cultural moment, not just an ad. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-jessica-wBrand-council critic — Jessica W. Find the brand's "weird" over the safe brief; typography as the human signature in the AI era; brand therapy before identity. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-john-hBrand-council critic — John H. Differentiation discipline (zag when others zig), the singular idea, craft conviction. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-luke-sBrand-council critic — Luke S. Lead critic on cultural provenance, research depth, and editorial discipline. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-mark-pBrand-council critic — Mark P. Language discipline ("strategy is your words"), the pattern→insight→action bow tie, anti-jargon. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-mary-nBrand-council critic — Mary N. Editorial discipline through correction; the doing-too-much vs too-little balance; protection of deliberate eccentric usage; house style as decades-long identity. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-massimo-vBrand-council critic — Massimo V. Discipline, timelessness, and semantic/syntactic/pragmatic coherence over fashion. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-matt-wBrand-council critic — Matt W. Editorial typography and custom type as the lead element; identities that must hold across years of recurring output. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-nick-lBrand-council critic — Nick L. Applied creativity, the inventive↔expressive balance, creative infrastructure that scales. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-paula-sBrand-council critic — Paula S. Liquid/flexible identity, recognition at scale, the bold gesture, editorial refusal. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-rory-sBrand-council critic — Rory S. Psycho-logic over spurious quantification, fat-tailed thinking, cheap alchemy. Invoked by the brand-council orchestrator to adversarially review brand work.
critic-tim-dBrand-council critic — Tim D. The premium brief; the sentence built to last decades; clever AND relevant; writing for the serious audience, not the broadest. Invoked by the brand-council orchestrator to adversarially review brand work.