claude

brand-forge

Build and evaluate brands grounded in cultural authority — strategy, identity, voice, stewardship — across three seats: an aspirational Muse (the pull toward an ideal — sometimes a provocation), the maker Team, and an adversarial 14-critic Council (parallel isolated agents).

1 on GitHubby Kimv0.4.36MITupdated 4 months agodesign
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Plugin brand-forge from marketplace nonoun-plugins in kimgranlund/nonoun-plugins-legacy. Commands read from the repo's manifest — 12 days ago.

This plugin runs code on your machine — its hooks fire automatically on events like tool use and it starts local MCP servers. The exact commands are listed below; read them before installing.

What it installs

Skills (4)

  • brand-corpus

    Canonical structure and stewardship for a brand's documentation — a retained 00-sources archive plus the layered 01-foundation … 08-evaluation corpus, the two output conventions (flat double-hyphen filenames for a Claude Project; nested folders for a filesystem), corpus maturity stages 0–6, source i

  • brand-evaluate

    Adversarial evaluation of brand work — strategy, briefs, identity, voice, expression systems. Names failures (it does not flatter), scores each dimension with evidence and the test that revealed the finding, and runs the critic council. Carries a rubric library (strategic + visual families) loaded o

  • brand-guidelines

    Build a high-quality brand-guidelines section in the corpus by GUIDED CHOICE — the system presents a 2×2 of options for each brand domain (mark · voice · color · type · expression · governance), you pick a quadrant (A/B/C/D) + comments/corrections, and the choices accumulate into a provenance-traced

  • brand-methodology

    Senior-practitioner methodology for building a brand from cultural authority — not aesthetics. Runs the pipeline research → strategy → expression → stewardship: cultural archaeology and positioning, the load-bearing Brand Foundation Canon, an expression system, and the rules that keep a brand cohere

Slash commands (9)

  • /brand-forge:brand-build

    Start a collaborative Build-mode brand engagement (strategy, research, identity, voice).

  • /brand-forge:brand-corpus-export

    Export this brand's deliverables as a navigable corpus site (clean markdown + a site/ viewer).

  • /brand-forge:brand-council

    Convene the brand council — adversarial critique from named practitioners.

  • /brand-forge:brand-elicit

    Brand Guidelines — build a guidelines section by guided 2×2 choice, accumulating into the corpus.

  • /brand-forge:brand-muse

    Convene the Muse — name the aspiration the work should be pulled toward (an ideal, a provocation, or a guiding concept).

  • /brand-forge:brand-orient

    Orient — inventory the brand corpus and propose next steps.

  • /brand-forge:brand-score

    Adversarially evaluate existing brand work against the rubrics.

  • /brand-forge:brand-stack

    Brand Stack — condense a brand corpus into a one-page reading (six load-bearing tiers).

  • /brand-forge:brand-stamp

    Stamp a finished brand corpus into a distributable — a plugin (Code/Cowork), a cloud skill (Claude chat), or a standalone MCP.

Subagents (17)

  • brand-copywriter

    Brand-copywriter — the maker seat for voice: tone, naming, and the words that carry the strategy. A Team role promoted to its own isolated agent for EXTENDED voice work (a full voice platform, a naming set, a body of copy) where a dedicated context earns its cost; brief tactical copy stays in-method

  • brand-council

    Brand-council orchestrator. Convenes the named-critic panel — fans out the relevant critic sub-agents (strategy / design / voice / full) in parallel, collects severity-classified findings, runs the cross-critic synthesis, and returns a panel verdict. Invoked via /brand-council.

  • brand-muse

    Brand-muse — the aspirational attractor. The Muse holds the ideal a brand is pulled toward and keeps the work oriented to it: it names the highest version of the brand, the gravitational direction worth moving in, and where the work is settling for the category average. That pull can be a positive i

  • critic-brian-c

    Brand-council critic — Brian C. Transformation over artifact (who does the customer become?), existential brand questions, financial-creative fluency. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-david-a

    Brand-council critic — David A. Respect for the reader; earned, honest, human copy; long copy people actually read; facts marshalled to read like prose. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-george-l

    Brand-council critic — George L. The Big Idea; the synthesis of word and image; the connective leap; the nerve to make a cultural moment, not just an ad. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-jessica-w

    Brand-council critic — Jessica W. Find the brand's "weird" over the safe brief; typography as the human signature in the AI era; brand therapy before identity. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-john-h

    Brand-council critic — John H. Differentiation discipline (zag when others zig), the singular idea, craft conviction. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-luke-s

    Brand-council critic — Luke S. Lead critic on cultural provenance, research depth, and editorial discipline. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-mark-p

    Brand-council critic — Mark P. Language discipline ("strategy is your words"), the pattern→insight→action bow tie, anti-jargon. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-mary-n

    Brand-council critic — Mary N. Editorial discipline through correction; the doing-too-much vs too-little balance; protection of deliberate eccentric usage; house style as decades-long identity. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-massimo-v

    Brand-council critic — Massimo V. Discipline, timelessness, and semantic/syntactic/pragmatic coherence over fashion. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-matt-w

    Brand-council critic — Matt W. Editorial typography and custom type as the lead element; identities that must hold across years of recurring output. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-nick-l

    Brand-council critic — Nick L. Applied creativity, the inventive↔expressive balance, creative infrastructure that scales. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-paula-s

    Brand-council critic — Paula S. Liquid/flexible identity, recognition at scale, the bold gesture, editorial refusal. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-rory-s

    Brand-council critic — Rory S. Psycho-logic over spurious quantification, fat-tailed thinking, cheap alchemy. Invoked by the brand-council orchestrator to adversarially review brand work.

  • critic-tim-d

    Brand-council critic — Tim D. The premium brief; the sentence built to last decades; clever AND relevant; writing for the serious audience, not the broadest. Invoked by the brand-council orchestrator to adversarially review brand work.

MCP servers (1)

  • brand-corpus

    runs: python3 ${CLAUDE_PLUGIN_ROOT}/bin/brand-corpus-mcp.py

Hooks (1)

  • PostToolUse

    "${CLAUDE_PLUGIN_ROOT}"/bin/brand-lint --hook

View source on GitHub kimgranlund.github.io

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8 skills · 8 commands · 24 agents · 1 MCP server · hooks

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