critic-abby-cProduct-council critic — Abby C. Information architecture as sensemaking — arranging the parts of something so the whole is more understandable. Dispatch when an artifact is an IA, a taxonomy, a navigation/object model, or any structure that may be organized around the org chart or the database inst
critic-alan-cProduct-council critic — Alan C. Goal-directed design and research-backed personas — design to a persona's goals (life / end / experience), not demographics or tasks, with one primary per interface. Dispatch when an artifact's persona is a demographic costume invented at a whiteboard, when it design
critic-ann-cProduct-council critic — Ann C. Privacy by Design and its 7 Foundational Principles — privacy as the architectural default, not a bolted-on remediation. Dispatch when an artifact collects, infers, or shares personal data, sets consent or permission defaults, or frames privacy as a trade-off against
critic-april-dProduct-council critic — April D. Positioning — the context that makes a product obviously awesome: competitive alternatives, unique attributes, value, target market, and market category. Dispatch when an artifact presents a product with no named competitive alternative or chosen category, or confus
critic-cat-wProduct-council AI-product critic — Cat W. Capability-led, prototype-first, eval-driven product management on the AI exponential: demos over docs, "do the simple thing," and revisiting features with every model release. DISPATCH when an AI-product artifact is a PRD or plan that a working prototype w
critic-clayton-cProduct-council critic — Clayton C. Jobs to Be Done — customers hire products to make progress in a circumstance of struggle, with functional, social, and emotional dimensions. Dispatch when an artifact justifies a product by demographics, attributes, or category rather than by a real job in a real
critic-don-nProduct-council UX critic — Don N. Affordances, signifiers, discoverability, feedback, mapping, and human-centered design. DISPATCH when the artifact is an interface, flow, or interaction spec and the question is "does the design tell the user what to do, what's happening, and what they did?" — atta
critic-garry-tProduct-council founder / PMF critic — Garry T. The founder-and-product-market-fit lens: talk to users, show them the demo, and make something people want — not something you want to build. DISPATCH when an AI-product artifact asserts demand it never tested, optimizes adjacent work (fundraising, pol
critic-jakob-nProduct-council UX critic — Jakob N. The 10 usability heuristics and discount/heuristic evaluation. DISPATCH when the artifact is an interface or flow and you want a systematic heuristic sweep — attacks each surface against the ten named heuristics: no visibility of system status, no match to the re
critic-jesse-gProduct-council critic — Jesse G. The five planes of user experience (strategy → scope → structure → skeleton → surface) and experience-as-architecture. Dispatch when an artifact is an experience design, a flow/journey, an IA, or a UI that may be decorating a surface with no defined structure, scope
critic-john-cProduct-council critic — John C. The product operating model and governance — building the conditions that produce a mature org, not installing its artifacts; keeping all work on one visible roadmap. Dispatch when an artifact is an operating-model, process, governance, roadmap, or ProductOps proposa
critic-kathy-sProduct-council UX critic — Kathy S. Make the USER awesome: competence, mastery, and the user's new capability over feature-count and product-centric thinking. DISPATCH when the artifact is a product, onboarding, or feature set and the question is "does this make the user demonstrably better at some
critic-kevin-wProduct-council AI-product critic — Kevin W. Model maximalism, iterative deployment, and designing for the capability that's arriving rather than today's model floor; evals as a core PM skill. DISPATCH when an AI-product artifact appears built for the current model's limits, scaffolds around constra
critic-marc-sProduct-council critic — Marc S. Service design — the whole journey across touchpoints, channels, front-stage and back-stage, grounded in research with real users and frontline staff. Dispatch when an artifact designs a single screen with no service ecosystem behind it, is built on internal opinion
critic-marty-cProduct-council critic — Marty C. The product operating model, the four big risks (value / usability / feasibility / viability), and empowered vs. feature teams. Dispatch when an artifact is a roadmap, plan, or PRD that may be a feature factory taking orders rather than a team given a problem to sol
critic-meaghan-cProduct-council AI-product DESIGN critic — Meaghan C. Design craft, design-to-code fidelity, and developer-facing UX — judged by a designer who also ships frontend to production. DISPATCH when the artifact is an AI/developer-tool interface or a design-to-build handoff and the question is whether the
critic-melissa-pProduct-council critic — Melissa P. Outcomes over outputs and the build trap — orgs that measure features shipped instead of value created become feature factories. Dispatch when an artifact is defined by what gets shipped (a feature list, a roadmap with dates) rather than by what changes for the us
critic-richard-rProduct-council critic — Richard R. The strategy kernel (diagnosis → guiding policy → coherent action) and the four hallmarks of bad strategy (fluff, failure to face the challenge, mistaking goals for strategy, bad objectives). Dispatch when an artifact calls itself a strategy, vision, or plan — to
critic-ron-kProduct-council critic — Ron K. Trustworthy online controlled experiments — the Overall Evaluation Criterion (OEC), Twyman's law, sample-ratio mismatch, peeking, novelty/primacy effects, and guardrail metrics. Dispatch when an artifact claims a win from an A/B test or metric lift — to test whether t
critic-shreyas-dProduct-council critic — Shreyas D. LNO prioritization (Leverage / Neutral / Overhead), the three levels of product work (Impact / Execution / Optics), pre-mortems, and product sense. Dispatch when an artifact pours best-effort into low-impact work, mislabels an execution checklist as strategy, or o
critic-steve-kProduct-council UX critic — Steve K. Self-evidence, the squint test, "don't make me think," needless questions, obvious clickability, and getting the user moving without a manual. DISPATCH when the artifact is a page, screen, or flow and the question is "is this self-evident at a glance, or does it
critic-teresa-tProduct-council critic — Teresa T. Continuous discovery and the opportunity solution tree — weekly customer contact, an outcome at the root, opportunities compared before solutions, assumptions tested. Dispatch when an artifact jumps to a solution with no evidence of recent customer contact, treats
critic-torrey-pProduct-council critic — Torrey P. Content design as strategy — UX text that serves both the user's goal and the org's goal, and disappears into the task. Dispatch when an artifact has interface copy, microcopy, labels, or content that may be written at the end to fill boxes, asserts a voice as vibe
product-councilConvene the product critic council — an adversarial, multi-critic review of a product artifact (strategy, discovery plan, PRD, UX/flow, or AI-product surface). Dispatch when the job is to JUDGE, not make: "run the product council", "red-team this strategy/PRD/UX", "what would Marty C./Teresa T./Don