claude

ecommerce-dtc

E-commerce & DTC specialist team — agents, skills, cited knowledge bank, templates, commands, best-practice rules, an advisory hook. A growth-and-unit-economics team for a DTC brand operator — it protects the LTV:CAC ratio (the 3:1 line below which a brand bleeds), reads conversion against the 1.4–1.8% average, attacks the retention gap (the average brand keeps just ~28% for a second purchase), and reads contribution margin after the real cost of acquisition and returns. Inherits ravenclaude-core protocols.

9 on GitHubby Matt Corbettv0.2.4MITupdated today
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Plugin ecommerce-dtc from marketplace ravenclaude in mcorbett51090/RavenClaude. Commands read from the repo's manifest — today.

This plugin runs code on your machine — its hooks fire automatically on events like tool use. The exact commands are listed below; read them before installing.

What it installs

Skills (5)

  • build-the-retention-engine

    Read cohort retention and the repeat rate and build the second-purchase engine, since retention compounds LTV. Reach for this when growth depends on acquisition alone.

  • cost-the-returns

    Read return rate and its full cost as a contribution-margin line, so a high-return category isn't mistaken for a winner. Reach for this on a margin question.

  • diagnose-the-funnel

    Locate a conversion problem by funnel stage — traffic, product page, cart, checkout — instead of reading the headline rate. Reach for this when conversion is low.

  • manage-cac-by-channel

    Read CAC by channel and cohort and allocate budget to efficiency, instead of a blended number. Reach for this when CAC climbs.

  • read-ltv-cac

    Read LTV:CAC against the 3:1 line and contribution margin after the real costs, so a profitability problem is diagnosed correctly. Reach for this on any growth/profit question.

Slash commands (5)

  • /ecommerce-dtc:build-the-retention-engine

    Read cohort retention and the repeat rate and build the second-purchase engine, since retention compounds LTV. Reach for this when growth depends on acquisition alone.

  • /ecommerce-dtc:cost-the-returns

    Read return rate and its full cost as a contribution-margin line, so a high-return category isn't mistaken for a winner. Reach for this on a margin question.

  • /ecommerce-dtc:diagnose-the-conversion-funnel

    Locate a conversion problem by funnel stage — traffic, product page, cart, checkout — instead of reading the headline rate. Reach for this when conversion is low.

  • /ecommerce-dtc:manage-cac-by-channel

    Read CAC by channel and cohort and allocate budget to efficiency, instead of a blended number. Reach for this when CAC climbs.

  • /ecommerce-dtc:read-ltvcac-and-contribution-margin

    Read LTV:CAC against the 3:1 line and contribution margin after the real costs, so a profitability problem is diagnosed correctly. Reach for this on any growth/profit question.

Subagents (4)

  • ecommerce-lead

    Use this agent to scope a DTC growth problem, frame a review, or route to a specialist. The orchestrator. NOT for channel-level acquisition tactics (route to performance-marketing-strategist) or retention analytics (route to retention-analytics-analyst).

  • merchandising-specialist

    Use this agent for merchandising and conversion — assortment, pricing, AOV levers, and the conversion funnel. NOT for paid-channel acquisition (route to performance-marketing-strategist) or LTV analytics (route to retention-analytics-analyst).

  • performance-marketing-strategist

    Use this agent for acquisition — CAC by channel, channel mix, and creative/offer testing. NOT for on-site conversion (route to merchandising-specialist) or retention analytics (route to retention-analytics-analyst).

  • retention-analytics-analyst

    Use this agent for DTC analytics — LTV, repeat rate, cohort retention, contribution margin, and scorecard design. NOT for acquisition tactics (route to performance-marketing-strategist) or merchandising (route to merchandising-specialist).

Hooks (1)

  • PostToolUse

    /usr/bin/env -u BASH_ENV -u ENV -u SHELLOPTS -u BASHOPTS -u LD_PRELOAD -u LD_LIBRARY_PATH -u LD_AUDIT -u DYLD_INSERT_LIBRARIES -u DYLD_LIBRARY_PATH -u PYTHONPATH -u PYTHONSTARTUP PATH=/usr/local/bin:/

View source on GitHub mcorbett51090.github.io

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