canvasActivate for: business model canvas, BMC, business model, value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, cost structure, canvas build, canvas stress test, alternative business model, monetisation, pricing mode
discoveryActivate for: customer discovery, user research, interview, empathy, jobs to be done, JTBD, persona, pain point, customer insight, discovery, interview guide, synthesis, insight map, interview notes, customer quotes, what do customers want, what problems do customers have, user needs, customer feedb
financialsActivate for: unit economics, CAC, LTV, customer acquisition cost, lifetime value, payback period, churn, gross margin, breakeven, runway, burn rate, MRR, ARR, monthly recurring revenue, annual recurring revenue, financial model, revenue model, revenue projections, fundraising model, scenario analys
gtmActivate for: go to market, GTM, GTM strategy, go-to-market, ICP, ideal customer profile, target customer, who to sell to, channel strategy, sales channel, how to acquire customers, customer acquisition, outreach strategy, LinkedIn outreach, cold email, sales process, sales funnel, pricing strategy,
hypothesisActivate for: assumption, hypothesis, assumption map, MVP, minimum viable product, lean startup, what assumptions am I making, test my idea, what could go wrong, assumption risk, validate assumption, kill my idea, stress test, what should I test first, MVP design, MVP scoping, what to build, minimum
ideaActivate for: idea, brainstorm, ideate, 100 ideas, idea generation, idea sprint, new product idea, innovation sprint, what should I build, what problem should I solve, idea evaluation, idea scoring, idea shortlist, pressure test idea, devil's advocate, adjacent possible, contrarian ideas, analogy id
marketActivate for: market, market size, TAM SAM SOM, competitive analysis, competitive landscape, competitors, competition, who else does this, market research, industry research, market sizing, bottom-up model, addressable market, serviceable market, competitive intelligence, how big is the market, who
pitchActivate for: pitch, investor deck, fundraising, pitch deck, pitch narrative, investor presentation, raise money, seed round, Series A, SAFE, convertible note, valuation, investor story, narrative architecture, pitch slides, executive summary, investor email, one pager, funding, angel investor, vent
sprintActivate for: sprint, innovation sprint, agile, sprint plan, sprint goal, sprint backlog, user story, acceptance criteria, definition of done, sprint review, sprint retrospective, velocity, iteration, two-week sprint, sprint planning, what to build this sprint, backlog prioritisation, story points,
validateActivate for: validate, build measure learn, BML, pivot, persevere, pilot results, what did we learn, experiment results, assumption test results, was I right, did it work, should I pivot, what should I change, learning synthesis, validated learning, invalidated assumption, pilot analysis, what our