pmg-build-opportunity-treeBuilds an opportunity solution tree from one outcome and real interviews, with a target opportunity, three solution ideas, and the riskiest assumption per idea with a test type and the result that would sink it. Use for "run pmg-build-opportunity-tree", "opportunity solution tree", "continuous disco
pmg-build-personasBuilds three or four composite personas from real interview evidence, with goals, context, needs and frustrations each linked to its source, plus proto-personas marked untested when no research exists. Use for "run pmg-build-personas", "build personas", "user personas from interviews", "who is our u
pmg-build-product-roadmapBuilds a now-next-later roadmap with a confidence note per item, a "not on the roadmap" list with reasons, and a one-page executive version. Use for "run pmg-build-product-roadmap", "build our product roadmap", "now next later roadmap", "roadmap without dates", "the CEO keeps changing the roadmap",
pmg-build-story-mapBuilds a User Story Map with the user activity backbone told left to right, a walking skeleton and release slices tied to outcomes. Use for "run pmg-build-story-map", "story map", "user story mapping", "I cannot see the whole product in the backlog", "walking skeleton", "slice the MVP", "plan releas
pmg-cost-the-delayBuilds a cost of delay sheet for contested, time-sensitive requests, with an urgency profile per item, a CD3 order, "yes, if" options that show what drops, and a reply to the person asking. Use for "run pmg-cost-the-delay", "everything is urgent", "cost of delay", "CD3", "how do I say no to my boss"
pmg-cut-scope-with-moscowCuts scope to a fixed date with MoSCoW, producing a Must / Should / Could / Won't list, a Must budget check and a Won't-this-time list. Use for "run pmg-cut-scope-with-moscow", "MoSCoW prioritisation", "the date is fixed and scope has to give", "must have should have could have", "cut scope for the
pmg-design-the-experimentDesigns an online controlled experiment with a hypothesis, variants, one primary metric, guardrails, a sample and duration check and a decision rule written before launch. Use for "run pmg-design-the-experiment", "design an A/B test", "experiment plan", "is my test big enough", "sample size for a te
pmg-fill-lean-canvasFills a Lean Canvas for one customer segment (problem, segments, unique value proposition, solution, channels, revenue, costs, key metrics, unfair advantage) with every box marked tested or untested and the three riskiest assumptions named. Use for "run pmg-fill-lean-canvas", "lean canvas", "busines
pmg-fill-value-proposition-canvasFills a Value Proposition Canvas for one segment, with a customer profile of jobs, pains and gains from research, a value map, fit notes marked confirmed or unconfirmed, and one positioning line every team uses. Use for "run pmg-fill-value-proposition-canvas", "value proposition canvas", "what is ou
pmg-keep-decision-logKeeps a product decision log of short dated records (context, decision, status, consequences) and a rule for when a settled decision may be reopened. Use for "run pmg-keep-decision-log", "log this decision", "decision record", "decisions keep getting reopened", "we already decided this", "write up w
pmg-make-business-caseMakes a one-page business case for one feature in five parts (why change, options including doing nothing, build / buy / partner route, cost and affordability, delivery and measurement), with an assumptions table of ranges and owners and a note on what would change the answer. Use for "run pmg-make-
pmg-map-customer-journeyMaps one persona's journey through one scenario, with stages, actions, thoughts and feelings from research, pain points and moments that matter, opportunities with an owning team, and the evidence behind each cell. Use for "run pmg-map-customer-journey", "customer journey map", "map the user journey
pmg-map-jobs-to-be-doneMaps the job behind a request or a set of interview needs, with solution-free job statements, the circumstances that trigger them, the forces for and against switching, and the alternatives customers use today. Use for "run pmg-map-jobs-to-be-done", "jobs to be done", "JTBD map", "what job is the cu
pmg-map-the-impactBuilds an impact map from one business goal to the actors, the behaviour changes and the deliverables, and marks every roadmap item no impact needs as cut or justify. Use for "run pmg-map-the-impact", "impact map", "impact mapping", "whose behaviour does this change", "audit our feature list", "our
pmg-pick-north-star-metricBuilds a north star metric tree with the north star, three to five named input metrics with definitions, data sources and owning teams, and a counter-metric for each input. Use for "run pmg-pick-north-star-metric", "pick our north star metric", "north star framework", "which number are we moving", "
pmg-plan-go-to-marketDrafts a Go-to-Market Launch Plan with a launch tier, audiences, the positioning line every team uses, readiness by team, an enablement brief for sales and support, and owners and dates. Use for "run pmg-plan-go-to-market", "go-to-market plan", "GTM plan", "launch plan", "launch checklist", "sales i
pmg-plan-the-quarterWrites a quarter plan with a few objectives and measurable key results marked committed or aspirational, a capacity split, the bets behind each key result, what is not in the quarter, and end-of-quarter notes that grade key results, never people. Use for "run pmg-plan-the-quarter", "plan the quarter
pmg-plan-the-sprintBuilds a Sprint Plan with one sprint goal written as an outcome, capacity by role including bugs and debt, the items the team selected with its own estimates, a definition of done check and what was left out and why. Use for "run pmg-plan-the-sprint", "sprint planning", "plan the next sprint", "writ
pmg-prepare-interview-guidePrepares a story-based customer interview guide timed to your slot, with screener lines, questions anchored in one past instance, probes, a consent note and a note-taking template. Use for "run pmg-prepare-interview-guide", "customer interview guide", "what should I ask customers", "prep my customer
pmg-rank-with-wsjfRanks a backlog several teams share with Weighted Shortest Job First, producing the cost of delay parts (value, time criticality, risk reduction) divided by job size, the ranked list, and a check of how the order moves if one estimate is wrong. Use for "run pmg-rank-with-wsjf", "WSJF", "weighted sho
pmg-run-post-launch-reviewRuns an after-action review of one launch, setting what was intended against what actually happened, with the reasons, a keep and change list and a keep, fix or remove call on the feature. Use for "run pmg-run-post-launch-review", "post-launch review", "launch retrospective", "did the feature work",
pmg-run-pre-mortemRuns a pre-mortem on a launch or big product decision, producing a failure story, a merged list of reasons, a risk register with owners and early signals, and a go, adjust or stop call. Use for "run pmg-run-pre-mortem", "pre-mortem this launch", "what could go wrong", "risks before we commit", "laun
pmg-run-sprint-reviewPrepares a Sprint Review with the increment shown against the sprint goal, what meets the definition of done, feedback captured by role, proposed backlog changes and a short key-updates deck for stakeholders. Use for "run pmg-run-sprint-review", "sprint review", "prepare the sprint demo", "end of sp
pmg-run-the-retroRuns a team retro that checks last retro's action first, picks a format for this cycle's question, groups the team's input into themes, and ends in one change the team controls with one owner and a check date, plus an escalation list. Use for "run pmg-run-the-retro", "plan our retro", "sprint retros
pmg-score-with-iceScores a long list of ideas or experiments with ICE, producing impact, confidence and ease scores, a note on the evidence behind each confidence score, and a shortlist of the top ten to test. Use for "run pmg-score-with-ice", "ICE score these ideas", "pick which experiments to run", "too many growth
pmg-score-with-riceScores a backlog with RICE into a scored backlog with confidence notes, out-of-order exceptions and a cut list. Use for "run pmg-score-with-rice", "RICE score my backlog", "prioritise my backlog", "rank these features", "too many requests and not enough capacity", "the loudest voice keeps winning",
pmg-set-success-metricsSets the success metrics for one release as a HEART table that runs from goals to signals to metrics, with a baseline, a target and a guardrail for each. Use for "run pmg-set-success-metrics", "success metrics for this release", "HEART metrics", "goals signals metrics", "how do we know if it worked"
pmg-set-up-daci-decisionSets up one product decision with the DACI roles, producing the decision question and options, the driver, approver, contributors and informed list, the inputs, and a decision date. Use for "run pmg-set-up-daci-decision", "who decides this", "cannot get sign-off", "decision keeps getting reversed",
pmg-size-the-marketBuilds a TAM, SAM and SOM estimate with top-down and bottom-up sizing, every assumption sourced or labelled, a low-base-high range, and sanity checks on the share the plan depends on. Use for "run pmg-size-the-market", "size the market", "TAM SAM SOM", "how big is this opportunity", "market sizing f
pmg-spec-the-ai-featureWrites an AI Feature Spec with the task in one line, specific and measurable success criteria, an acceptable error rate set by a named person, an eval set plan, the human fallback and the launch bar. Use for "run pmg-spec-the-ai-feature", "spec an AI feature", "eval plan for this feature", "what err
pmg-synthesise-interviewsSynthesises real interview notes or transcripts into an affinity board, with need statements that cite their sources, contradictions between participants and the open questions to take back to customers. Use for "run pmg-synthesise-interviews", "synthesise these interviews", "affinity map my notes",
pmg-triage-feature-requestsSorts a week of incoming feature requests into a triage board with a request log, the job behind each request, a build / later / no sort and a reply draft for every requester. Use for "run pmg-triage-feature-requests", "triage feature requests", "sales promised a feature", "a big client wants this",
pmg-write-competitive-analysisWrites a Competitive Landscape Brief with a sourced landscape table, win / loss themes from buyer interviews, where you differ and what not to copy. Use for "run pmg-write-competitive-analysis", "competitive analysis", "competitor landscape", "the competitor has it", "win loss analysis", "why did we
pmg-write-one-pagerWrites a Product One-Pager that puts the problem, who it is for, why now, the proposed bet, the success measure, what we will not do, open questions and the ask on a single page. Use for "run pmg-write-one-pager", "write a one-pager", "one page product brief", "pitch this idea on a page", "I need a
pmg-write-pr-faqWrites a Working Backwards PR/FAQ, with a one-page press release from the customer's side, a customer FAQ and an internal FAQ that names costs, risks and hard problems. Use for "run pmg-write-pr-faq", "write a PR/FAQ", "working backwards doc", "press release for this feature", "why are we building t
pmg-write-product-strategyDrafts a product strategy kernel with a diagnosis, a guiding policy, coherent actions and a "we will not" list, checked against the signs of bad strategy. Use for "run pmg-write-product-strategy", "write our product strategy", "strategy one-pager", "everything is high priority", "we have no strategy
pmg-write-product-visionDrafts vision statement options and a Product Vision Board (target group, needs, product, business goals), with each need marked by its evidence. Use for "run pmg-write-product-vision", "write our product vision", "vision statement", "product vision board", "what are we building toward", "the team c
pmg-write-prototype-briefWrites a Prototype Test Brief for a demo or prototype, with the belief it tests, a pass line decided in advance, what it does not prove and a gap-to-production list. Use for "run pmg-write-prototype-brief", "leadership thinks the demo is the product", "what does this prototype prove", "test card", "
pmg-write-release-notesWrites Release Notes for customers grouped by change type, an internal version for support with known issues and workarounds, and a who-is-affected list. Use for "run pmg-write-release-notes", "release notes", "write the changelog", "what's new post", "turn these tickets into release notes", "suppor
pmg-write-the-prdDrafts a Product Requirements Document with the problem and its evidence, goals, non-goals, numbered testable requirements, open questions with owners and success measures. Use for "run pmg-write-the-prd", "write a PRD", "PRD template", "spec for this feature", "turn my interview notes into a spec",
pmg-write-user-storiesWrites a User Story Set from a PRD section or a story map slice, with Given / When / Then acceptance criteria, an INVEST check per story and questions for refinement. Use for "run pmg-write-user-stories", "write user stories", "acceptance criteria", "Given When Then", "INVEST check", "engineers say
pmg-write-weekly-updateDrafts a one-screen weekly product update with the bottom line and asks first, what shipped, what is at risk with an owner, decisions needed by date, and one cut each for leaders, sales and support, and the team. Use for "run pmg-write-weekly-update", "write my weekly update", "weekly product update