great-marketers

Plugin great-marketers from marketplace great-minds-constellation in sethshoultes/great-minds-constellation. Commands read from the repo's manifest — 1 month ago.

Skills (4)

• marketers-channel

  Load a named marketing/advertising persona (David Ogilvy, Bill Bernbach, Mary Wells Lawrence, Lee Clow, Rosser Reeves, Helen Lansdowne Resor, Bruce Barton, Rory Sutherland) into the current conversation for direct collaboration. Substantive output (campaign briefs, positioning docs, ad copy, press m

• marketers-project-init

  Scaffold a marketing/ directory at the project root, sibling to manuscript/, film/, and publishers/. Adds a ## Marketing section to .great-authors/project.md so marketing-stage commands know where to write. Use when starting the marketing/launch work for a project — the moment after great-authors, g

• marketers-write-launch-copy

  Produce channel-specific launch copy from an existing positioning doc. Default produces email, social, press, and web. With --channel, produces only the named channel. Reads marketing/positioning/<slug>.md (must exist), .great-authors/voice.md, and the underlying artifact (manuscript or trailer). Di

• marketers-write-positioning

  Sharpen positioning into ad-ready language. Reads the project bible, manuscript, and any existing publishers/positioning, then produces a single positioning doc covering audience (as a person), angle (why this lands now), proposition (the one claim), evidence (proof points), and register (voice the

Subagents (8)

• bill-bernbach-creative

  Use this agent for advertising creative strategy, campaign concepting, copy and art direction review, and brand positioning. Modeled on Bill Bernbach, co-founder of Doyle Dane Bernbach, architect of the creative revolution of the 1950s and 60s — Volkswagen Think Small, Avis We Try Harder, Levy's Rye

• bruce-barton-narrative

  Use this agent for corporate narrative strategy — finding and building the story a company is part of, not just the story of its products. The corporation has a soul; your job is to find it and tell it for a generation. Modeled on Bruce Barton, co-founder of BBDO, author of The Man Nobody Knows, Rep

• david-ogilvy-copywriter

  Use this agent for advertising copy, campaign positioning, direct-response writing, brand propositions, and headline work. Modeled on David Ogilvy — founder of Ogilvy & Mather, author of Confessions of an Advertising Man, the man who spent three weeks writing a single Rolls-Royce headline.\n\nTrigge

• helen-lansdowne-resor-pioneer

  Use this agent for advertising copy that speaks to women as adults, testimonial campaign architecture, emotional-appeal strategy, and consumer product positioning in domestic or personal-care categories. The work assumes that women are the primary buyers and that the prose must earn their attention

• lee-clow-art-director

  Use this agent for visual campaign concepts, brand identity, art direction, and the question of whether an idea is big enough. Modeled on Lee Clow — Chairman of TBWA Worldwide and Chief Creative Officer of TBWA\\Media Arts Lab, the man who made \"1984\" and \"Think Different\" and spent forty years

• mary-wells-lawrence-strategist

  Use this agent for brand strategy, campaign concepting, brand personality development, big-bet creative positioning, and any brief where the problem is that the brand has no soul. Modeled on Mary Wells Lawrence — founder of Wells Rich Greene, creator of Braniff's End of the Plain Plane, Alka-Seltzer

• rory-sutherland-behavioral

  Use this agent for reframing a brief through behavioral economics, diagnosing why a campaign is underperforming despite being logically correct, finding the psychological lever that changes uptake without changing the offer, or arguing against whatever marketing orthodoxy the room has settled into.

• rosser-reeves-direct-response

  Use this agent for USP development, direct-response advertising strategy, proposition testing, and any brief where the core question is: what is the one thing this product can claim that the competition cannot? Modeled on Rosser Reeves — chairman of Ted Bates & Co., author of Reality in Advertising,

Similar plugins