claude-ads
Comprehensive paid advertising audit, optimization, and AI creative generation skill for Claude Code. 225+ checks across Google, Meta, YouTube, LinkedIn, TikTok, Microsoft, and Apple Search Ads with weighted scoring, parallel agents, and industry templates. AI-powered brand DNA extraction and ad image generation.
Not in a marketplace yet, so it loads for one session with --plugin-dir.
Plugin claude-ads in tapanshah/Ads-audit-Claude. Commands read from the repo's manifest — 1 month ago.
What it installs
Skills (18)
adsComprehensive paid advertising audit and optimization for any business type. Performs full multi-platform audits (Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads), single-platform deep analysis, conversion tracking health checks, creative quality assessment, budget allocation optimizat
ads-appleApple Search Ads (ASA) deep analysis for mobile app advertisers. Evaluates campaign structure, bid health, Creative Sets, MMP attribution, budget pacing, TAP coverage (Today/Search/Product Pages), and goal CPA benchmarks by country. Use when user says "Apple Search Ads", "ASA", "App Store ads", "App
ads-auditFull multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, and Microsoft Ads accounts. Generates health score per platform and aggregate score. Use when user says "audit", "full ad check", "analyze my ads", "account health c
ads-budgetBudget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "biddin
ads-competitorCompetitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, and Microsoft. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says "competitor ads", "ad spy", "competitive analysis", "com
ads-createCampaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers o
ads-creativeCross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, and provides production priorities. Use when user says "creative audit", "ad creative", "creative fatigue", "ad copy", "ad
ads-dnaBrand DNA extractor for paid advertising. Scans a website URL to extract visual identity, tone of voice, color palette, typography, and imagery style. Outputs brand-profile.json to the current directory. Run before /ads create or /ads generate for brand-consistent creative. Triggers on: "brand DNA",
ads-generateAI image generation for paid ad creatives. Reads campaign-brief.md and brand-profile.json to produce platform-sized ad images using Gemini (default) or a configured provider. Requires GOOGLE_API_KEY or ADS_IMAGE_PROVIDER + matching key. Triggers on: "generate ads", "create images", "make ad creative
ads-googleGoogle Ads deep analysis covering Search, Performance Max, Display, YouTube, and Demand Gen campaigns. Evaluates 74 checks across conversion tracking, wasted spend, account structure, keywords, ads, and settings. Use when user says "Google Ads", "Google PPC", "search ads", "PMax", "Performance Max",
ads-landingLanding page quality assessment for paid advertising campaigns. Evaluates message match, page speed, mobile experience, trust signals, form optimization, and conversion rate potential. Use when user says "landing page", "post-click experience", "landing page audit", "conversion rate", or "landing pa
ads-linkedinLinkedIn Ads deep analysis for B2B advertising. Evaluates 25 checks across technical setup, audience targeting, creative quality, lead gen forms, and bidding strategy. Includes Thought Leader Ads, ABM, and predictive audiences. Use when user says "LinkedIn Ads", "B2B ads", "sponsored content", "lead
ads-metaMeta Ads deep analysis covering Facebook and Instagram advertising. Evaluates 46 checks across Pixel/CAPI health, creative diversity and fatigue, account structure, and audience targeting. Includes Advantage+ assessment. Use when user says "Meta Ads", "Facebook Ads", "Instagram Ads", "Advantage+", o
ads-microsoftMicrosoft/Bing Ads deep analysis covering search, Performance Max, Audience Network, and Copilot integration. Evaluates 20 checks with focus on Google import validation, unique Microsoft features, and cost advantage assessment. Use when user says "Microsoft Ads", "Bing Ads", "Bing PPC", "Copilot ads
ads-photoshootProduct photography enhancement for ad creatives using AI image generation. Takes a product image and generates 5 professional photography styles for ad use: Studio, Floating, Ingredient, In Use, and Lifestyle. Requires GOOGLE_API_KEY or configured ADS_IMAGE_PROVIDER. Triggers on: "product photo", "
ads-planStrategic paid advertising planning with industry-specific templates. Covers platform selection, campaign architecture, budget planning, creative strategy, and phased implementation roadmap. Use when user says "ad plan", "ad strategy", "campaign planning", "media plan", "PPC strategy", or "advertisi
ads-tiktokTikTok Ads deep analysis covering creative quality, tracking, bidding, campaign structure, and TikTok Shop. Evaluates 25 checks with emphasis on creative-first strategy, safe zone compliance, and Smart+ campaigns. Use when user says "TikTok Ads", "TikTok marketing", "TikTok Shop", "Spark Ads", "Smar
ads-youtubeYouTube Ads specific analysis covering campaign types, creative quality, audience targeting, and measurement. Evaluates video ad performance across skippable, non-skippable, bumper, Shorts, and Demand Gen formats. Use when user says "YouTube Ads", "video ads", "pre-roll", "bumper ads", "YouTube camp
Subagents (10)
audit-budgetBudget and bidding specialist. Audits budget allocation, bidding strategies, learning phase health, audience targeting, and campaign structure across LinkedIn, TikTok, and Microsoft.
audit-complianceCompliance and performance specialist. Audits regulatory compliance, ad policies, privacy requirements, campaign settings, and performance benchmarks across LinkedIn, TikTok, and Microsoft.
audit-creativeCreative quality specialist. Audits ad creative across LinkedIn, TikTok, and Microsoft for format diversity, fatigue signals, platform-native content, and spec compliance.
audit-googleGoogle Ads audit specialist. Analyzes conversion tracking, wasted spend, account structure, keywords, Quality Score, ad assets, PMax, bidding, and settings.
audit-metaMeta Ads audit specialist. Analyzes Pixel/CAPI health, EMQ scores, creative diversity and fatigue, account structure, learning phase, audience targeting, and Advantage+ campaigns.
audit-trackingConversion tracking specialist. Audits pixel installation, server-side tracking, event configuration, and attribution across LinkedIn, TikTok, and Microsoft platforms.
copy-writerAd copy specialist for paid advertising. Reads campaign-brief.md and brand-profile.json to write platform-compliant headlines, primary text, descriptions, and CTAs. Validates character counts before writing. Appends the copy deck to campaign-brief.md.
creative-strategistCampaign concept strategist for paid advertising. Reads brand-profile.json and optional audit results to generate structured campaign concepts, messaging pillars, and creative direction for each platform. Produces the strategic sections of campaign-brief.md.
format-adapterAd asset format validator and spec-compliance checker. Reads generation-manifest.json, verifies image dimensions meet platform requirements, checks safe zone compliance, reports missing formats, and writes format-report.md.
visual-designerVisual ad creative specialist. Reads campaign-brief.md and brand-profile.json to construct image generation prompts, calls generate_image.py for each platform asset, organizes outputs into ad-assets/ directories, and writes generation-manifest.json for the format-adapter agent.
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