sm-analytics-reviewMonthly social media performance review — pulls analytics from Metricool, surfaces top content, identifies trends, and recommends strategy adjustments. Use when: 'review my analytics', 'how did my posts perform', 'social media report', 'monthly analytics', 'what's working', 'performance review', 'ch
sm-brand-snapshotBrand voice and identity capture for social media — defines brand voice, visual identity, and content pillars. Checks for existing brand audit before asking questions. Use when: 'define my brand', 'capture my brand voice', 'set up brand for social media', 'brand snapshot', 'update my brand', or as p
sm-competitor-watchMonitors competitor and industry accounts — surfaces what content is getting traction, identifies gaps and opportunities, and flags trends to capitalize on. Use when: 'watch my competitors', 'competitor analysis', 'what are my competitors posting', 'industry account monitor', 'what's working for oth
sm-content-calendarGenerates a monthly social media content calendar — maps content pillars to posting schedule, assigns content types, and themes each week. Use when: 'create a content calendar', 'plan next month's content', 'what should I post this month', 'monthly content plan', 'content calendar', 'plan my posts'.
sm-content-creatorWrites this week's social media posts — platform-optimized captions, hooks, CTAs, hashtags, and visual briefs for Instagram, TikTok, LinkedIn, Facebook, and YouTube. Use when: 'write my posts', 'create this week's content', 'write social media captions', 'draft my posts', 'content for this week', 'w
sm-discoverySocial media discovery interview — learns the client's business, platforms, goals, audience, pain points, and content capacity. Saves everything to Cloud Brain to power strategy, content creation, and scheduling. Use when: 'tell me about my business', 'social media discovery', 'update my social medi
sm-onboardSocial Media Suite getting started — run this first. Guides new clients through the complete setup sequence: tool connections, discovery interview, brand snapshot, and strategy build. Use when: 'get started', 'set up my social media', 'onboard me', 'I just installed this plugin', 'social media setup
sm-repurposeRepurposes existing content into platform-optimized social media posts — turns blog posts, video transcripts, podcast episodes, newsletters, or any long-form content into a week's worth of posts across all platforms. Use when: 'repurpose this content', 'turn this into posts', 'I have a blog post to
sm-schedule-queuePresents the week's posts for client approval, then schedules approved posts via the Metricool MCP. Tracks approval patterns over time and surfaces when specific content types are ready for auto-scheduling. Use when: 'schedule my posts', 'approve and schedule', 'review this week's posts', 'schedule
sm-strategy-builderBuilds a complete social media strategy from discovery and brand data — platform prioritization, content pillar mix, posting frequency, optimal timing, and agent configuration recommendation. Use when: 'build my social media strategy', 'create a social media plan', 'update my strategy', 'what should
sm-tool-setupSocial media tool setup and connection — connects Metricool MCP, inventories existing tools (CapCut, Descript, Canva, Buffer, etc.), provides transparent cost breakdowns, and gives clear content upload instructions. Use when: 'connect my tools', 'set up Metricool', 'tool setup', 'what tools do I nee
sm-trend-watcherResearches what's trending in the client's industry and on social media — surfaces content ideas, trending formats, hashtags, and competitor activity. Use when: 'what's trending', 'trend research', 'what should I post this week', 'find trending content', 'industry trends', 'what's hot on social medi
sm-visual-creatorCreates platform-optimized graphics for social media posts using the Canva MCP — reads visual briefs from content drafts and generates correctly sized designs. Use when: 'create graphics', 'make the visuals', 'design my posts', 'create images for social media', 'Canva graphics', 'make the images for