claude

pm-go-to-market

Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, and ideal customer profiles.

0 on GitHubby Paweł Hurynv1.0.1MITupdated 8 months agoproduct-management
/

Plugin pm-go-to-market from marketplace pm-skills in tomershahar/pm-skills. Commands read from the repo's manifest — 1 month ago.

What it installs

Skills (6)

  • beachhead-segment

    Identify the first beachhead market segment evaluating burning pain, willingness to pay, and referral potential. Use when choosing a first market or planning market entry.

  • competitive-battlecard

    Create a sales-ready competitive battlecard with positioning, feature comparison, objection handling, and win/loss patterns. Use when preparing sales teams or creating competitive materials.

  • growth-loops

    Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

  • gtm-motions

    Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

  • gtm-strategy

    Create a go-to-market strategy covering channels, messaging, success metrics, and a 90-day launch plan. Use when planning a product launch or defining a GTM strategy for a new market.

  • ideal-customer-profile

    Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.

Slash commands (3)

  • /pm-go-to-market:battlecard

    Create a sales-ready competitive battlecard — positioning, feature comparison, objection handling, and win strategies

  • /pm-go-to-market:growth-strategy

    Design sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies

  • /pm-go-to-market:plan-launch

    Create a full go-to-market strategy — beachhead segment, ICP, messaging, channels, and launch plan

View source on GitHub productcompass.pm

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