marketing-team

Plugin marketing-team in tonone-ai/tonone. Commands read from the repo's manifest — 2 days ago.

Skills (42)

• attrib-model

  Build multi-touch attribution and incrementality-calibrated channel ROI, and assess marketing-mix model readiness. Use when asked to "build a multi-touch attribution model", "calculate channel ROI", "should we do marketing mix modeling".

• attrib-recon

  Read-only audit of marketing measurement — tracking, attribution model, data quality and reporting trust. Use when asked to "audit our marketing attribution", "can we trust our marketing numbers", "review marketing measurement".

• attrib-test

  Design incrementality tests — geo experiments, audience holdouts, lift studies — with power, duration and readout plan. Use when asked to "run an incrementality test", "is our retargeting actually working", "design a geo holdout".

• buzz-community

  Build and manage open source community — Discord/Slack structure, contributor onboarding, ambassador program, community flywheel design, and GitHub community health. Use when asked to "build a community", "grow our Discord", "improve contributor experience", or "design a developer ambassador program

• buzz-devrel

  Developer relations playbook — community platform, contributor tiers, ambassador criteria, event strategy, success metrics. Use when asked to "build a DevRel program", "design our developer community", "create a contributor program", or "start a developer advocacy program".

• buzz-hn

  Hacker News post crafter — ready-to-post HN submission (title ≤80 chars, no marketing), technical body, predicted reception, pushback response templates. Use when asked to "write an HN post", "craft a Show HN", "prepare our Hacker News launch", or "help me post on HN".

• buzz-launch

  Design and execute a launch plan — Product Hunt, HN Show HN, newsletter coordination, social posts, and community launch moment. Use when asked to "launch [feature/product]", "plan a launch", "help us do a Product Hunt launch", or "coordinate the announcement".

• buzz-outreach

  Media and podcast outreach personalizer — takes a story angle and target journalist or host list and produces personalized pitch emails per target. Use when asked to "write media pitches", "pitch this story to journalists", "get us on podcasts", "write press outreach", or "personalize pitches for th

• buzz-pitch

  Write media pitches and press releases — journalist outreach emails, podcast pitch scripts, newsletter sponsor pitches, and press release copy. Use when asked to "pitch journalists", "write a press release", "reach out to podcasts", or "get media coverage".

• buzz-recon

  PR and community reconnaissance — audit current press coverage, social presence, community health, and competitor PR. Use when asked to "audit our PR", "what's our community state", "how do we compare in press", or before planning a launch or community initiative.

• buzz-social

  Social media strategy and post drafting — HN posts, Twitter/X threads, LinkedIn posts, Reddit comments, and developer community content. Use when asked to "write a HN post", "draft social posts", "help us post on Twitter", or "create a social launch plan".

• drip-flow

  Design lifecycle and nurture flows with triggers, timing, exit conditions, segmentation and success metrics. Use when asked to "design an onboarding email flow", "build a nurture program", "set up a win-back campaign".

• drip-inbox

  Diagnose and fix email deliverability — authentication, warm-up, list hygiene, reputation recovery. Use when asked to "fix our email deliverability", "warm up a new sending domain", "emails are landing in spam".

• drip-recon

  Read-only audit of email and lifecycle programs — flows, authentication, list health, segmentation and performance. Use when asked to "audit our email program", "why are our emails going to spam", "review our lifecycle marketing".

• ink-brief

  Content brief generator — topic or keyword in, complete brief out (target keyword, search intent, structure, internal links, word count, CTA, competitive gaps). Use when asked to "write a content brief", "brief this blog post", "plan this article", or "what should we cover for [keyword]".

• ink-calendar

  Build a content calendar — editorial plan, publishing cadence, topic assignment, and distribution workflow. Use when asked to "build a content calendar", "plan our content for the quarter", "how often should we publish", or "create an editorial schedule".

• ink-case

  Write customer case studies and success stories — interview guide, story structure, and publish-ready case study with metrics. Use when asked to "write a case study", "document a customer success story", "create social proof content", or "write about how [customer] uses the product".

• ink-cluster

  Topic cluster and keyword-to-page mapping — group keywords by intent, map clusters to pages, flag cannibalization, lay out pillar and supporting posts. Use when asked to "build a content cluster", "map our SEO cluster for [topic]", or "which page should target these keywords".

• ink-distribute

  Content distribution plan — channel-by-channel plan (HN, Reddit, LinkedIn, newsletter, Twitter/X) with timing, framing, and repurposing. Use when asked to "distribute this post", "how do we promote this article", "write distribution copy for this piece", or "where should we share this".

• ink-links

  Link prospecting — pick the most linkable asset, find likely linking pages (resource pages, competitor linkers, unlinked mentions, broken links), verify contacts, draft outreach. Never invents contacts. Use when asked to "find backlink opportunities", "who should link to us", or "link prospecting".

• ink-local

  Local SEO audit — assess Google Business Profile vs. local competitors, check Maps and local-pack visibility, recommend the few fixes that win nearby searches. Use when asked to "improve our local SEO", "why don't we show up on Google Maps", "audit our Google Business Profile", or "rank in the local

• ink-post

  Write a blog post or article — research the keyword, draft the post, and produce publish-ready content with SEO optimization. Use when asked to "write a blog post", "write about [topic]", "draft an article", or "write a tutorial".

• ink-recon

  Content marketing reconnaissance — audit current content, SEO health, competitor content gaps, and content distribution. Use when asked to "audit our content", "what's our SEO state", "where are the content gaps", or before designing a content strategy.

• ink-seo

  SEO audit and keyword strategy — find real search opportunities and recommend the 1-3 changes most likely to grow converting organic traffic. Evidence-first; unknown metrics stay unknown. Use when asked to "improve our SEO", "do keyword research", "audit our SEO", or "why aren't we ranking".

• pitch-copy

  Write landing page and marketing copy: hero, problem/solution blocks, proof points, CTAs. Use when asked to "write landing page copy", "write the homepage", "marketing copy for this feature", "product page copy", or "write the hero section".

• pitch-landing

  Use when asked to structure a landing page for positioning, plan a conversion-optimized page layout, or design a launch page. Examples: "landing page for product launch", "conversion-optimized layout for SaaS

• pitch-launch

  Produce an actual launch plan with announcement copy, channel sequence, and day-1 checklist. Use when asked to "plan a launch", "GTM strategy", "how do we announce this", "launch plan for [feature]", "go-to-market", "write our Product Hunt post", or "how do we get people to notice this".

• pitch-message

  Messaging framework — produce a full headline, subheadline, proof points, and CTA hierarchy for use across all surfaces. Use when asked to "write our messaging", "messaging framework", "what should our headline say", "copy hierarchy", "tagline and messaging", or "how do we talk about the product".

• pitch-position

  Complete positioning document using the Dunford framework — alternatives, unique attributes, value, best-fit customer, category, statement, tagline. Use when asked to "write our positioning", "define our value prop", "positioning statement", "how do we position against X", or "write our messaging fo

• pitch-recon

  Marketing and messaging reconnaissance — read existing landing pages, copy, positioning docs and marketing materials to understand current messaging. Use when asked to "review our current messaging", "what copy exists", "audit our positioning", or before writing new positioning or copy.

• reach-creative

  Design and run paid creative testing programs with hypotheses, test matrices, kill thresholds and a learning log. Use when asked to "test our ad creative", "design a creative testing plan", "which ad concepts should we kill".

• reach-model

  Build CAC, payback and channel budget models with marginal returns and pipeline-sourced targets. Use when asked to "model our CAC", "calculate payback by channel", "how much pipeline can paid generate".

• reach-recon

  Read-only audit of paid acquisition and demand gen — channels, spend, CAC, tracking integrity, creative health. Use when asked to "audit our paid campaigns", "why is our CAC rising", "review our demand gen programs".

• stack-clean

  Plan CRM data hygiene and UTM governance — deduplication, naming taxonomy, validation rules and decay policy. Use when asked to "clean up our CRM data", "fix our UTM tracking", "set up campaign naming conventions".

• stack-recon

  Read-only audit of the martech stack — tools, utilization, integrations, data quality, lead routing and definitions. Use when asked to "audit our martech stack", "review our marketing ops setup", "why don't our marketing and CRM numbers match".

• stack-route

  Design lead scoring, routing rules and lifecycle stage definitions with SLAs and closed-won validation. Use when asked to "design our lead scoring", "set up lead routing", "define MQL and SQL".

• stage-pick

  Evaluate and select conferences and sponsorships with ICP density, true cost, expected pipeline and a go/no-go call. Use when asked to "should we sponsor this conference", "pick which events to attend", "evaluate this sponsorship".

• stage-recon

  Read-only audit of the events and field marketing portfolio — spend, pipeline, follow-up speed and portfolio mix. Use when asked to "audit our events", "which conferences are worth it", "review our event spend".

• stage-run

  Plan and execute an event or webinar end-to-end with pre-event outreach, on-site playbook, follow-up and ROI report. Use when asked to "plan our conference presence", "run a webinar", "build an event follow-up plan".

• vox-allocate

  Build or rebalance the marketing budget across capture, create and brand with targets and kill criteria. Use when asked to "allocate the marketing budget", "plan next quarter's marketing spend", "rebalance our channel mix".

• vox-org

  Design the marketing team structure, hiring order, ownership map and agency/in-house split. Use when asked to "design our marketing org", "who should we hire first in marketing", "set up the marketing team structure".

• vox-recon

  Read-only audit of the current marketing function — spend, channel mix, org shape, metric ownership, plan quality. Use when asked to "audit our marketing", "review our marketing strategy", "where does our marketing money go".

Subagents (9)

• attrib

  Marketing Analytics & Attribution — multi-touch and marketing-mix attribution, channel ROI, campaign reporting, incrementality tests

• buzz

  PR & Community engineer — press pitches, social media, open source community, DevRel, and coordinated launch moments

• drip

  Lifecycle & Email Marketing — nurture programs, onboarding flows, deliverability, segmentation, win-back

• ink

  Content Marketing engineer — blog strategy, SEO, thought leadership, developer content, case studies, and content calendar

• pitch

  Product marketer — positioning, messaging, value proposition, GTM strategy, and launch copy

• reach

  Demand Generation & Paid Acquisition — paid search, paid social, ABM, CAC and payback modeling, budget pacing, creative testing

• stack

  Marketing Operations — martech stack, lead routing and scoring, CRM-marketing automation integration, data hygiene, UTM governance

• stage

  Events & Field Marketing — conferences, webinars, roadshows, event ROI, speaker programs, sponsorship selection

• vox

  Chief Marketing Officer — marketing strategy, budget allocation, brand-vs-demand balance, marketing org design, team orchestration

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