format-mcp-skills

Scan your book of business for what's actually been said across customer conversations — risks, blockers, adoption, relationships, growth and commercial signals — grouped per account with verbatim evidence. Built for weekly briefs and QBR prep.

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Ship ad copy that sounds like your customers because it is built from them: 3–5 angles each anchored to a verbatim quote, spec-compliant copy for LinkedIn, Google RSA, and Lead Gen Forms, with character counts validated and CSV blocks ready to upload.

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A guide to using Format's MCP well: how to navigate the tools, how to query, when to use what, and what to be careful of — so the answers you get out are truthful, reliable and reproducible. The method under every other Format skill.

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Blog posts that AI answer engines cite because they contain something no model can fabricate: your customers' real words and honestly counted data. One checkpoint to agree the angle, then a publish-ready draft — answer-first structure, extractable sections, evidence appendix.

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Find your strongest case-study candidates from customer conversation data and walk into the interview with a near-finished draft — built from what customers have already said, instead of starting from a blank page.

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Stop re-explaining your company in every chat. One run distills what customers actually say — who you serve, what they struggle with, the words they use — into a context doc your team's AI works from, every claim quote-backed. It won't invent your strategy or pricing; it flags those for you to fill.

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Find out what actually starts a buying cycle — the moment, the breakage, the mandate, the recommendation. Get the patterns ranked by how many customers each reaches, split by what those buyers were trying to fix, as a Format report where every claim plays back the quote it came from.

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Start a discovery from what the calls already hold instead of from scratch. Name an area in your own words and get back the problems customers describe in it, each ranked by how many companies raised it, with every quote linked and, for the biggest problems, how it happens on the ground and what people do about it today.

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Build an evidence-backed Ideal Customer Profile from real customer conversations: an ICP snapshot, buyer personas, in-market language cues, target-account criteria, and the competitive landscape — one document the whole go-to-market team can work from.

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Turn findings you have already gathered into a real Format report — rendered, shareable, with playable insight audio and live links to the companies and people it names. This is the craft guide: what makes a Format report read like a report rather than a data dump, and how to use each block for the job it is good at.

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Hold your roadmap up against what customers have actually said. Paste a roadmap (or point at a tracker project) and get an evidence board: what customers have said about each item with links to every supporting quote, and the things they keep raising that map to nothing you're building.

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A rep scorecard built from every real call they ran in the window — not a sampled highlight reel: each conversation classified, prospecting calls scored dimension by dimension with verbatim evidence, and exactly one coaching priority, framed Situation–Behaviour–Impact.

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Sales collateral reps actually trust because it's built from your own deals: pick the asset — deck, one-pager, objection doc, demo script, battlecard, persona card, or ROI framing — and get it grounded in verbatim customer language and the objections and proof points your conversations actually contain.

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Ground a ticket in customer reality before you build it. Paste it (or point at the tracker issue) and get back what customers have actually said about the problem behind it: each distinct ask in their own words, who raised it and when, every quote linked to its source — and the requirements the evidence implies but the ticket doesn't spell out.

1 skill