pm-execution
claude执行与产品管理技能：PRD（产品需求文档）、OKR（目标与关键成果）、路线图、Sprint（冲刺）、事前验尸、干系人地图、用户故事、优先级排序框架等。
15 skills · 10 commands
185
claude
pm-marketing-growth
产品营销与增长技能：营销创意、价值主张陈述、北极星指标、产品命名和定位策略。
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Plugin pm-marketing-growth from marketplace pm-skills-zh in killvxk/pm-skills-zh. Commands read from the repo's manifest — 1 month ago.
What it installs
Skills (5)
marketing-ideas生成 5 个创意十足、性价比高的营销方案，包含渠道、信息传达角度与用户参与逻辑。适用于头脑风暴营销推广活动、规划产品推广策略或探索创意营销打法的场景。
north-star-metric定义北极星指标（North Star Metric，NSM）及 3-5 个构成指标星座的输入指标。识别商业模式类型（注意力型、交易型、生产力型），并对照 7 条有效北极星指标标准进行验证。适用于选择北极星指标、搭建指标框架、了解北极星框架，或决定衡量什么的场景。
positioning-ideas头脑风暴与竞争对手形成差异化区隔的产品定位方案。识别主要竞争对手，生成附有战略逻辑的定位陈述。适用于制定产品定位策略、与竞争对手建立差异化，或构建品牌定位战略的场景。
product-name头脑风暴 5 个独特易记的产品名称，附带命名理由，与品牌价值观及目标受众保持一致。适用于为新产品命名、品牌重塑，或探索产品命名方案的场景。
value-prop-statements基于现有价值主张，生成面向营销、销售和用户引导场景的价值主张陈述。适用于撰写营销文案、制作销售话术，或设计用户引导信息的场景。
Slash commands (2)
/pm-marketing-growth:market-product头脑风暴营销创意、定位方案、价值主张陈述与产品名称——一站式营销创意工具包
/pm-marketing-growth:north-star定义北极星指标（North Star Metric）及配套输入指标——识别商业模式类型，并对照最佳实践进行验证
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