pm-execution
claude执行与产品管理技能：PRD（产品需求文档）、OKR（目标与关键成果）、路线图、Sprint（冲刺）、事前验尸、干系人地图、用户故事、优先级排序框架等。
15 skills · 10 commands
185
claude
pm-market-research
产品经理的市场研究技能：用户画像、市场细分、情感分析和竞品分析。
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Plugin pm-market-research from marketplace pm-skills-zh in killvxk/pm-skills-zh. Commands read from the repo's manifest — 1 month ago.
What it installs
Skills (7)
competitor-analysis分析竞品的优势、劣势与差异化机会，识别直接竞品并梳理竞争格局。适用于进行竞品调研、准备竞品简报或寻找差异化机会的场景。
customer-journey-map创建端到端的客户旅程地图，涵盖阶段、触点、情绪、痛点与改进机会。适用于梳理客户体验、识别摩擦点、优化新用户引导或可视化用户旅程的场景。
market-segments识别 3-5 个潜在客户细分市场，包含人口统计、JTBD（待完成工作）与产品契合度分析。适用于探索市场细分、识别目标受众、评估新市场或学习如何进行市场细分的场景。
market-sizing使用自上而下与自下而上两种方法，估算 TAM（总体有效市场）、SAM（可服务市场）和 SOM（可获得市场）。适用于评估市场机会规模、估算可寻址市场、准备融资路演或评估市场进入可行性的场景。
sentiment-analysis分析用户反馈数据，识别各细分市场的情感评分、JTBD（待完成工作）与产品满意度洞察。适用于大规模分析用户反馈、对评论或问卷进行情感分析，或识别满意度规律的场景。
user-personas基于调研数据构建精细化用户画像——3 个画像，包含 JTBD（待完成工作）、痛点、收益与出乎意料的洞察。适用于从问卷数据创建用户画像、基于调研构建用户档案，或为产品决策细分用户的场景。
user-segmentation从反馈数据中按行为、JTBD（待完成工作）和需求对用户进行细分，识别至少 3 个差异明显的用户细分市场。适用于细分用户群体、分析多样化用户反馈或构建细分模型的场景。
Slash commands (3)
/pm-market-research:analyze-feedback大规模分析用户反馈——情感分析、主题提取与细分市场洞察
/pm-market-research:competitive-analysis分析竞争格局——识别竞品、对比优劣势、发现差异化机会
/pm-market-research:research-users全面的用户调研——基于调研数据构建用户画像、细分用户并绘制客户旅程地图
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