claude

martech-event-instrumentation

Martech / event-instrumentation & CDP team — agents (event-taxonomy-architect, instrumentation-engineer) for the ENGINEERING of event collection: the tracking plan / event taxonomy (object-action naming), the identity model (anonymous → known, stitching), CDP & collection-architecture selection (Segment, RudderStack, Snowplow, mParticle; client vs server vs hybrid; warehouse-first / reverse-ETL via Hightouch / Census), and consent & privacy-by-design (Consent Mode, IAB TCF, GPC) plus destination wiring. skills (design-a-tracking-plan, choose-cdp-and-collection-architecture, implement-event-instrumentation-and-consent), a knowledge bank + templates. Distinct from marketing-operations (campaign strategy), analytics-engineering (dbt models events downstream), experimentation-growth-engineering (runs tests on them), data-governance-privacy (org policy/DSAR), and data-platform (warehouse) — the event-collection layer they sit on. Requires ravenclaude-core@>=0.7.0.

9 on GitHubby Matt Corbettv0.1.2MITupdated today
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Plugin martech-event-instrumentation from marketplace ravenclaude in mcorbett51090/RavenClaude. Commands read from the repo's manifest — today.

What it installs

Skills (3)

  • choose-cdp-and-collection-architecture

    Pick the right CDP and event-collection architecture for a described workload by traversing the CDP/collection decision tree (source of truth & activation → packaged CDP vs warehouse-first/reverse-ETL vs Snowplow self-hosted; accuracy vs UI-richness → client-side vs server-side vs hybrid), then retu

  • design-a-tracking-plan

    Turn product and business questions into an event tracking plan — derive the event taxonomy (object-action naming), the properties, the naming convention, the identity model (anonymousId → userId stitching), and the per-event spec table, captured as the contract instrumentation builds to. Reach for

  • implement-event-instrumentation-and-consent

    Implement a tracking plan as working event collection — typed client/server-side Track/Identify calls, a codegen'd tracking library, schema validation in CI, consent gating at the source (Google Consent Mode v2 / IAB TCF / GPC), destination + reverse-ETL wiring, then QA the live stream. Reach for th

Subagents (2)

  • event-taxonomy-architect

    Use to design the event-collection contract — the tracking plan / event taxonomy (object-action naming), the identity model (anonymous→known stitching), and the CDP + collection-architecture choice (Segment/RudderStack/Snowplow; warehouse-first). NOT for campaign strategy → marketing-operations.

  • instrumentation-engineer

    Use to IMPLEMENT event tracking on a chosen CDP: typed client/server Track/Identify calls, a codegen'd tracking library, schema validation in CI, consent gating (Consent Mode/TCF/GPC), destinations + reverse ETL, stream QA. NOT taxonomy/CDP design → event-taxonomy-architect.

View source on GitHub mcorbett51090.github.io

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