claude

pm-marketing-growth

Product marketing and growth skills: marketing ideas, value proposition statements, North Star metrics, product naming, and positioning.

27,939 on GitHubby Paweł Hurynv2.3.0MITupdated 4 days agoproduct-management
/

Plugin pm-marketing-growth from marketplace pm-skills in phuryn/pm-skills. Commands read from the repo's manifest — 4 days ago.

What it installs

Skills (5)

  • marketing-ideas

    Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics.

  • north-star-metric

    Define a North Star Metric and 3-5 supporting input metrics that form a metrics constellation. Classify the business game (Attention, Transaction, Productivity) and validate against 7 criteria for an effective North Star. Use when choosing a North Star Metric, setting up a metrics framework, learnin

  • positioning-ideas

    Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

  • product-name

    Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas.

  • value-prop-statements

    Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.

Slash commands (2)

  • /pm-marketing-growth:market-product

    Brainstorm marketing ideas, positioning, value prop statements, and product names — creative marketing toolkit

  • /pm-marketing-growth:north-star

    Define your North Star Metric and supporting input metrics — classify the business game and validate against best practices

View source on GitHub productcompass.pm

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