brand-measure-designerDesigns the handful of employer brand measures that work when a firm hires a few people a year, and how to collect each without tracking individuals, part of the Employer Branding Pack by 90n. Use this whenever the user says "run brand-measure-designer", "is our employer branding working", "employer
brand-review-runnerRuns the quarterly employer brand review that promotes or demotes every EVP claim on new evidence, separates "fix the words" from "fix the workplace", and lists what changes next quarter, part of the Employer Branding Pack by 90n. Use this whenever the user says "run brand-review-runner", "quarterly
careers-page-writerWrites the careers page from the EVP, with the hard parts said plainly, who should not apply, how hiring really works, pay policy, and only quotes people have approved, part of the Employer Branding Pack by 90n. Use this whenever the user says "run careers-page-writer", "write our careers page", "re
evidence-interview-designerDesigns the listening round that an honest employer brand is built from (who to talk to, a stay-interview guide, the consent script, the note-taking rule), part of the Employer Branding Pack by 90n. Use this whenever the user says "run evidence-interview-designer", "who should I talk to about our cu
evidence-synthesizerTurns the notes from the listening round (plus exit notes, review-site text, survey verbatims) into the evidence base an honest EVP is written from, with themes counted, the minority view kept, and contradictions named, part of the Employer Branding Pack by 90n. Use this whenever the user says "run
evp-from-evidence-writerWrites the employer value proposition as Give and Get pairs from the evidence base, each claim tagged with its evidence strength, plus the list of what the firm will not claim, part of the Employer Branding Pack by 90n. Use this whenever the user says "run evp-from-evidence-writer", "write our EVP",
first-weeks-promise-checkerPrepares the week 1, 4 and 12 conversations with a joiner from the exact claims they read before applying, and turns their approved answers into promise-kept and promise-broken flags on the hiring process, part of the Employer Branding Pack by 90n. Use this whenever the user says "run first-weeks-pr
hiring-content-plannerPlans a quarter of hiring content where every piece maps to one EVP claim and one willing human owner, and shows evidence instead of asserting it, part of the Employer Branding Pack by 90n. Use this whenever the user says "run hiring-content-planner", "content plan for employer branding", "what shou
job-ad-writerWrites one job ad that attracts the right few instead of the many, with the real first 90 days, the give and the get for this role, who will dislike it, the pay range, and the process with dates, part of the Employer Branding Pack by 90n. Use this whenever the user says "run job-ad-writer", "write a
peer-claims-mapperMaps the claims on peer firms' careers pages and job ads into table stakes versus rare and specific, so your employer brand avoids the noise everyone makes, part of the Employer Branding Pack by 90n. Use this whenever the user says "run peer-claims-mapper", "what do other agencies say on their caree
realistic-preview-builderBuilds a realistic job preview for one role from a conversation with the person doing the job today, as a written "a real week" piece and, if wanted, a short video script and shot list, part of the Employer Branding Pack by 90n. Use this whenever the user says "run realistic-preview-builder", "day i
team-voice-editorHelps a colleague who wants to write about the work by interviewing them, structuring their own answers into a draft, marking what was rearranged, and handing it back to them to finish, part of the Employer Branding Pack by 90n. Use this whenever the user says "run team-voice-editor", "help Sam writ