win-account-research-briefWrites an Account Research Brief on one organisation with sourced facts, recent triggers, likely problems as hypotheses to test, who you know there, and unknowns stated as unknown. Use for "run win-account-research-brief", "research this account", "prep me for this meeting", "what is this company do
win-ai-use-statementWrites an AI Use Statement that maps how you use AI in the work and where a person decides, what clients pay you for that AI does not do, how client data is handled, and one line for proposals and your site. Use for "run win-ai-use-statement", "do I tell clients I use AI", "a client asked if I use A
win-bid-no-bidBuilds a Bid/No-Bid Decision for one request, with pass or fail gates, the three questions is it real, can we win and is it worth it, the cost of writing it in your hours, and a go or no-go you decide with the reason written down. Use for "run win-bid-no-bid", "should I answer this RFP", "bid or no
win-business-development-planBuilds a 90-day Business Development Plan from your own numbers, with one goal, a warm-first channel mix, 2 or 3 weekly actions you control and a stop list. Use for "run win-business-development-plan", "business development plan", "feast or famine", "where will the next client come from", "plan my s
win-case-study-interviewRuns a Case Study Interview with the person who ran the work, one question at a time, and writes the Case Study Source File with the before, what was done, results with base and period, a client quote with permission and a named defender for every number. Use for "run win-case-study-interview", "int
win-case-study-one-pagerWrites a Case Study One-Pager from your source file, with the change in the title, before, what was done, results with base and period, the client's quote and a step for the reader, as a file in your colours. Use for "run win-case-study-one-pager", "make a one-pager for this case", "a leave-behind",
win-consulting-proposalWrites a 2 to 5 page consulting proposal that opens in Situation, Complication, Question, with objectives in the client's words, the problem as a diagnosis, an approach by phase, one relevant experience paragraph, options and a dated next step. Use for "run win-consulting-proposal", "write the propo
win-credentials-deckBuilds a Credentials Deck of 6 to 10 slides on your template, with who it is for, the problems you solve, 2 or 3 case slides matched to this prospect, how you work, the team and a next step. Use for "run win-credentials-deck", "credentials deck", "who we are deck", "creds deck for this prospect", "i
win-deal-qualificationBuilds a Deal Qualification Checklist for one opportunity, with the seven MEDDICC elements each marked known, assumed or unknown, the questions still to ask, and the evidence for a go or walk away that you decide. Use for "run win-deal-qualification", "qualify this deal", "is this prospect real", "s
win-discovery-call-guideWrites a Discovery Call Guide for one prospect, with an agenda to agree at the start, situation, problem, implication and need-payoff questions written for them, room for the cost of doing nothing in their numbers, who else decides and the next step to ask for. Use for "run win-discovery-call-guide"
win-discovery-call-recapWrites a Discovery Call Recap from your notes or transcript, with the problem and its cost in the client's words, what they want to be different, the decision process, open questions and the agreed next step, as a short email you edit and send. Use for "run win-discovery-call-recap", "recap my disco
win-event-networking-planBuilds an Event Networking Plan with events chosen against your brief, a few people to look for from public speaker and attendee lists, one useful thing to bring to each conversation, follow-up notes written by you within days, and a contact log. Use for "run win-event-networking-plan", "plan for th
win-ideal-client-profileBuilds an Ideal Client Profile from your best and worst past engagements, naming the situation and trigger that makes clients need you, the job they hire you for, who decides and the red flags to walk away from. Use for "run win-ideal-client-profile", "who is my ideal client", "I say yes to everyone
win-key-account-planWrites a Key Account Plan for one client you rely on, with their goals this year in their own words, who takes part in buying and how by role, relationship gaps, further work that fits their goals, a check-in rhythm and the next 90 days. Use for "run win-key-account-plan", "key account plan", "accou
win-objection-responsePrepares your answer to one live client objection with LAER, the objection in their exact words, an honest acknowledgement, exploring questions to find the concern under it, a response built only from your real proof, and what you will not say, including "AI could do this" and "too expensive". Use f
win-past-client-listBuilds a Past Client Reconnect List from your own records, with last contact and last work together, what changed since from linked public sources, a useful reason to write to each, and a short run of 5 to 10 names you pick. Use for "run win-past-client-list", "reconnect with past clients", "who hav
win-pipeline-reviewReviews every open deal against stages defined by what the buyer did, giving each a last buyer action and a dated next step, naming stale deals, the gap to your 90-day goal and three actions for this week. Use for "run win-pipeline-review", "pipeline review", "review my pipeline", "which deals are r
win-positioning-statementWrites a Positioning Statement from the five components of positioning, covering the competitive alternatives including doing it themselves with AI, your differentiated capabilities with proof, the value they make possible, who cares most, the category frame, and one line a contact can repeat. Use f
win-pricing-optionsBuilds one to three real pricing options for a proposal that differ in scope and outcome, each price worked from your own numbers, the assumptions each rests on and the value to the client in their numbers, with no decoy and no unasked discount. Use for "run win-pricing-options", "price this proposa
win-productized-offerPackages your expertise into a Productized Service Offer with the outcome, fixed scope, timeline, what the client does, exclusions, a price worked from your own numbers and a small paid first step. Use for "run win-productized-offer", "productize my service", "stop writing custom quotes", "package m
win-proposal-deckTurns a proposal into a deck the buyer can take to their boss, with a ghost deck of action titles, the executive summary first, slides built on your template or as a fast deck, and a read from the client's chair before it goes. Use for "run win-proposal-deck", "turn my proposal into slides", "propos
win-proposal-follow-upPlans how one proposal gets an answer, with the walk-through call booked before you send, a shared next-step list with dates both sides agree, two follow-ups that each add something useful, a close-the-loop note that makes no easy to say, and a log. Use for "run win-proposal-follow-up", "the client
win-reconnect-messagePrepares a Reconnect Message to someone who already knows you, with a reason to write you choose, 2 or 3 talking points each with a source, your own draft checked for grammar only, and a follow-up date. Use for "run win-reconnect-message", "reconnect with an old contact", "I have not spoken to them
win-referral-partner-planBuilds a Referral Partner Plan with complementary firms whose clients need you, what you send them first, the introduction protocol you both follow, a quarterly check-in and log, and referral fee questions marked for a qualified adviser. Use for "run win-referral-partner-plan", "referral partners",
win-referral-requestPrepares a Referral Request to a client who has just seen value from your work, naming who to ask and after which moment, the specific introduction you want (a type of person and a problem), talking points for your own words, an easy way to say no, and the thank-you and loop back. Use for "run win-r
win-target-account-listBuilds a short Target Account List of organisations that fit your ideal client profile, with the evidence for and against each, the trigger you would watch for, the warm path in, and the ones to drop. Use for "run win-target-account-list", "who should I go after", "build a target account list", "new
win-trigger-outreach-emailPrepares one Trigger Outreach Email to one person on one real public trigger, with why you and why now in your voice, a small easy ask, a voice check, and one follow-up at most, which you write and send yourself. Use for "run win-trigger-outreach-email", "write to someone who does not know me", "col
win-voice-guideBuilds a Writing Voice Guide from 10 to 20 of your own sent emails and posts, with your openings, sentence length and the words you use and never use, an AI-tell checklist, and one real message shown before and after. Use for "run win-voice-guide", "make it sound like me", "my drafts sound like AI",
win-warm-intro-requestPrepares a Warm Introduction Request through someone you know, with the ask to the connector, a forwardable blurb they can send unchanged, the double opt-in check, the thank-you and the close-the-loop note. Use for "run win-warm-intro-request", "ask for an introduction", "can you introduce me to", "
win-warm-network-mapMaps your warm network against a written brief from your own LinkedIn Connections.csv, with closeness tiers you set, fit to the brief judged by you, at most 3 names per organisation and a short run of about 10 people you choose. Use for "run win-warm-network-map", "who should I talk to this week", "
win-weekly-bd-hourRuns a fixed Weekly Business Development Hour, listing follow-ups due, warm signals from your inbox, 3 people to reconnect with, one piece of proof to share, the one conversation to book and a log line. Use for "run win-weekly-bd-hour", "weekly business development hour", "my weekly selling slot", "
win-win-loss-reviewWrites a Win/Loss Review for deals you won or lost, with expected versus actual per deal, what to keep and change, questions to ask the client with their agreement, and patterns across recent deals. Use for "run win-win-loss-review", "win loss review", "why did I lose that pitch", "we went another w