reach-buying-signals-watchlistBuilds a buying signals watchlist for the accounts on your list, with the one or two public signs worth watching per account, the page where each would appear, how often you look, the alert words, what you will do when a sign appears and the accounts to stop watching. Use for "run reach-buying-signa
reach-buying-situations-mapMaps the moments that start a need for your work, each written as "when...", marked seen in your work or assumed, with the outside sign you could spot for each and the situations you leave alone. Use for "run reach-buying-situations-map", "buying situations map", "category entry points", "when do cl
reach-call-recapTurns your notes from a first call into a recap, with what they said in their words, what you promised and by when, what they said they would do, the agreed next step and date, points for the recap note you write and what goes into the log. Use for "run reach-call-recap", "call recap", "recap my cal
reach-cold-call-outlineBuilds a cold call outline in keywords, with the opening and "is this a good moment", the reason for the call in one line, two open questions, the ask with two times, what to do with two common refusals and a voicemail of about twenty seconds. Use for "run reach-cold-call-outline", "cold call outlin
reach-cold-email-outlineSets up a cold email outline for one person, with a warm path and past thread check, a five-slot frame you fill in your own words, flags per line and one follow-up date. Use for "run reach-cold-email-outline", "cold email outline", "cold email", "first email to a stranger", "how do I structure a col
reach-company-fact-listCollects up to twelve numbered facts about one organisation from public pages, one claim per line with its date and link, sorted into what the organisation is doing now and recent signals, with the claims dropped for having no source and the unknowns. Use for "run reach-company-fact-list", "company
reach-company-research-briefWrites a half-page company research brief only from your numbered facts, with each sentence citing its fact, what the organisation is doing now, two or three hypotheses each ending in a question, why now or "no reason yet" and the unknowns. Use for "run reach-company-research-brief", "company resear
reach-connection-requestPrepares connection request notes one person at a time, with the true context for each, one specific detail, why connecting is useful to them, no pitch and no link, and the people taken off the list for having no true context. Use for "run reach-connection-request", "connection request note", "Linke
reach-contact-shortlistBuilds a contact shortlist for one organisation, with the roles that live with the problem, the people publicly named in those roles with name, role and source only, the one or two you choose to write to and the warm path for each. Use for "run reach-contact-shortlist", "contact shortlist", "who sho
reach-conversation-openerPrepares the first private note to someone who accepted your request, replied or commented, with the one reason to write, two or three points from the real exchange, an ask that matches how little you know each other and an easy way to decline. Use for "run reach-conversation-opener", "conversation
reach-first-call-prepPrepares one page for a first call, with why they agreed to talk, three open questions taken from your hypotheses, what you will listen for from your red flags, what you will not pitch, a short agenda to propose at the start and the next step you would ask for. Use for "run reach-first-call-prep", "
reach-follow-up-trackerBuilds this week's follow-up tracker, with the replies you owe first, one follow-up per silent thread on a date you set with what it could add, the point where each thread closes and first calls to book with free times from your calendar. Use for "run reach-follow-up-tracker", "follow-up tracker", "
reach-grammar-checkFixes grammar, spelling and punctuation only, with every change listed before and after with the rule, fixes that could change your meaning asked as questions, and your wording, tone and length left alone. Use for "run reach-grammar-check", "grammar check", "check my grammar", "fix typos only", "pro
reach-ideal-client-profileBuilds your ideal client profile from real past engagements, with the situations and triggers that make someone need you, the job they hire you for, the roles in the decision and red flags you can observe on a first call. Use for "run reach-ideal-client-profile", "ideal client profile", "who should
reach-identity-checkConfirms that your sources are about the right person, with each source tested for same name and same organisation, namesakes set aside, the role confirmed or changed and a verdict of confirmed or not confirmed. Use for "run reach-identity-check", "identity check", "is this the right person", "same
reach-message-checklistChecks the message you wrote against six checks in order, with a pass or a flag per check, the line each flag refers to and the reason, and no replacement wording. Use for "run reach-message-checklist", "message checklist", "check my message", "does this sound like a pitch", "review my cold email",
reach-next-run-testSets up a test of one change over your next runs, with the change you will make, what you expect and why, what you will count, how many runs before you look and what would make you keep it or drop it. Use for "run reach-next-run-test", "next run test", "test one change", "improve my outreach", "A/B
reach-outreach-logKeeps a private outreach log with one row per person you wrote to, holding the date, channel, the reason you used, whether a warm path existed, reply or none, first call or none, open promises and any request not to be contacted. Use for "run reach-outreach-log", "outreach log", "track who I contact
reach-outreach-reviewReviews your outreach from your own log, with your counts by reason, channel and warm or cold, what you expected and what happened, what the small numbers can and cannot tell you, what you would keep and the one thing to change. Use for "run reach-outreach-review", "outreach review", "what worked in
reach-outreach-rules-checkLists the rules questions one message raises, with the channel, where the recipient is and what kind of address it is, the questions each official page raises, what is unknown and the questions to take to an adviser. Use for "run reach-outreach-rules-check", "outreach rules check", "is cold email le
reach-person-research-briefWrites a person research brief from public, work-related sources, with sourced and dated facts about the person's role, talks, interviews and articles, what is out of scope, what you share from your own knowledge, the unknowns and the questions research could not answer. Use for "run reach-person-re
reach-reason-to-writeLays the reasons to write that serve the other person against what you know, with the fact each one rests on, a pitch-in-disguise test and one reason left for you to choose. Use for "run reach-reason-to-write", "reason to write", "why am I reaching out", "what do I say that is not a pitch", "a reaso
reach-reply-triageReads one reply and sets out what it actually says, what it asks of you and by when, the facts it adds to your brief and points for your answer, with "stop" recorded at once so the person is never written to again. Use for "run reach-reply-triage", "reply triage", "they replied what now", "how do I
reach-research-coverage-checkLabels your research as enough to work from, thin or nothing found, with the count of sourced facts, whether identity was confirmed, what a thin result allows you to say honestly and your call to write, wait or ask someone who knows them. Use for "run reach-research-coverage-check", "research covera
reach-run-of-tenPlans one small run of about ten people for this week, with the time block in your calendar, one reason and one status per person about your own actions, what is ready and what waits, and the next run's start date. Use for "run reach-run-of-ten", "run of ten plan", "plan my outreach week", "weekly o
reach-source-checkChecks the source behind each fact for who published it, whether it is the original, the date on the page and whether the page says what the fact claims, with disagreements shown side by side and a keep, fix or drop per fact. Use for "run reach-source-check", "source check", "check my sources", "is
reach-talking-pointsPrepares two or three talking points for the one reason you chose, each three or four sentences, with every fact carrying its source or marked as your history, your offer kept out and no greeting, sign-off or assembled message. Use for "run reach-talking-points", "talking points", "what should I say
reach-target-account-listBuilds a target account list from a two-line brief, with the criteria that show an organisation has the problem, each one checked yes, no or unknown with a linked source, the number you can really work and the drops with reasons. Use for "run reach-target-account-list", "target account list", "build
reach-trigger-event-scanScans for recent public events for one person and their organisation, each with date and link, sorted inside your window or too old, with private events left out, both readings of each event and a pitch-hook test. Use for "run reach-trigger-event-scan", "trigger event scan", "trigger events", "reaso
reach-useful-material-matchMatches your own materials to one person's facts, with each item checked against what the research found, none, one or two that fit with the fact that makes them fit, and what you must not send. Use for "run reach-useful-material-match", "useful material match", "what can I share with them", "which
reach-voice-guideBuilds your writing voice guide from messages you wrote and sent yourself, with how you open, ask and sign off, the words you use and never use, an AI-tell checklist and one real message before and after. Use for "run reach-voice-guide", "writing voice guide", "voice guide", "make my messages sound
reach-warm-path-checkChecks each account for a warm path from your own connections export, inbox and notes, with who you already know there, how well you know them in your own words and a verdict per account. Use for "run reach-warm-path-check", "warm path check", "who do I know at this company", "check my connections",