claude

PMM Competitive Intelligence

Competitive intelligence skills for B2B SaaS PMMs: a scheduled sweep of your core competitors with the fixes drafted, dated competitor profiles, live-deal battlecards, decision-ready deep-dives, a weekly leadership brief and a weekly industry newsletter, with competitor answers your team can get in Slack.

11 on GitHubby Stefanos Karakasisv1.20.0MITupdated 4 days agoproduct-marketing
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Plugin pmm-competitive-intelligence from marketplace pmm-skills in stefanoskarakasis/Product-Marketing-Skills. Commands read from the repo's manifest — 3 days ago.

This plugin runs code on your machine — its hooks fire automatically on events like tool use. The exact commands are listed below; read them before installing.

What it installs

Skills (8)

  • comparison-page-brief

    Builds a "you vs a named rival" comparison page or a "best alternatives to X" page from your brain, your competitor records and fresh public sources, with a sourced claims ledger so every row on the page can be defended. One dataset renders the public SEO page and the sales-sent version. Trigger on:

  • competitive-battlecard

    Builds a one-page competitor battlecard a seller can skim in 60 seconds before a call, tailored to role, GTM motion, buyer persona, deal stage and the competitor's status in the deal. In a Slack thread it posts the card in the thread. Also lists your saved cards by roster tier and logs deal outcomes

  • competitive-briefing

    Builds the weekly leadership brief on competitors for a named audience (CEO and board, CRO, product leaders or the whole company): a verdict, one recommended decision with options, what moved ranked by exposure and a graded prediction, from your saved profiles, cards, signals and outcome log. Trigge

  • competitive-profile

    Keeps a roster of your five key competitors with a dated, sourced profile each, refreshes only what has gone stale, and always offers a weekly scheduled refresh. Also answers a team's competitor questions in Slack or chat from all your CI records, and folds new intel into the profiles once a named a

  • competitor-deep-dive

    Builds a long-form, fully sourced deep-dive on one competitor for a named decision (strategy call, RFP, pricing change, roadmap bet), with dated reviews, deal evidence, a head-to-head per offering and where they win. In a Slack thread it posts a short summary and builds the full document. Triggers:

  • industry-newsletter

    Builds the weekly industry newsletter for GTM leaders: what changed with your competitors and in your industry, in one locked layout with numbered competitor tables (3 to 5 product updates), a pricing watch and role-owned actions. Asks where it will be read (Google Doc, email or Slack), pulls leads

  • media-monitoring

    Sweeps the public pages of your 3 to 5 core competitors on a schedule and returns a one-screen brief: what needs you this week with the fix already drafted, what needs no action, and what the sweep could not see. One person runs it with a named backup; the team reads the Slack post and Doc. Nothing

  • weekly-competitive-updates

    Builds the weekly C-suite competitor update from public sources only: the trailing 7 days, every item dated and linked, in one fixed order (summary, 2 to 4 decisions, fact-versus-interpretation takeaways, threat board, 30-day watchlist, deep dives), with the threat board continuing from last week's

Slash commands (11)

  • /pmm-competitive-intelligence:comparison-page-brief

    Build a "you vs a named rival" or "best alternatives to X" page from your brain and competitor records, with a sourced claims ledger behind every row

  • /pmm-competitive-intelligence:competitive-battlecard

    Build a one-page competitor battlecard for a live deal — tailored to role, motion, buyer persona and stage

  • /pmm-competitive-intelligence:competitive-briefing

    Build the weekly leadership brief on competitors from your saved profiles, cards, signals and outcome log

  • /pmm-competitive-intelligence:competitive-profile

    Set up your market and a roster of up to five competitors, each with a dated, sourced profile, or ask a question about one

  • /pmm-competitive-intelligence:competitor-deep-dive

    Build a long-form, sourced deep-dive on one competitor for a named decision

  • /pmm-competitive-intelligence:competitor-refresh

    Refresh only the stale lines of one competitor profile or the whole roster

  • /pmm-competitive-intelligence:competitor-roster

    Check which competitors really show up in your deals and propose a roster swap

  • /pmm-competitive-intelligence:industry-newsletter

    Build the weekly industry newsletter on your competitors and industry for GTM leaders, formatted for Google Doc, email or Slack

  • /pmm-competitive-intelligence:media-monitoring

    Sweep your core competitors' public pages and get a one-screen brief with the fix for each item already drafted

  • /pmm-competitive-intelligence:profile-status

    Show the freshness board for your competitor profiles — what is stale, changed or unproven

  • /pmm-competitive-intelligence:weekly-competitive-updates

    Build the weekly C-suite competitor update from public sources, with this week's threat board compared to last week's

MCP servers (17)

  • notion

    connects to: https://mcp.notion.com/mcp

  • atlassian

    connects to: https://mcp.atlassian.com/v1/mcp

  • hubspot

    connects to: https://mcp.hubspot.com/anthropic

  • gong

    connects to: https://mcp.gong.io/mcp

  • slack

    connects to: https://mcp.slack.com/mcp

  • google-drive

    connects to: https://drivemcp.googleapis.com/mcp/v1

  • google-docs

    connects to: https://docsmcp.googleapis.com/mcp/v1

  • gmail

    connects to: https://gmailmcp.googleapis.com/mcp/v1

  • google-calendar

    connects to: https://calendarmcp.googleapis.com/mcp/v1

  • wispr-flow

    connects to: https://api.wisprflow.ai/connect/mcp

  • semrush

    connects to: https://mcp.semrush.com/v2/mcp

  • crunchbase

    connects to: https://mcp.crunchbase.com

  • exa

    connects to: https://mcp.exa.ai/mcp

  • ahrefs

    connects to: https://api.ahrefs.com/mcp/mcp

  • granola

    connects to: https://mcp.granola.ai/mcp

  • dovetail

    connects to: https://dovetail.com/api/mcp

  • zoom

    connects to: https://zoom.us/mcp/meeting/streamable

Hooks (1)

  • PreToolUse

    python3 "${CLAUDE_PLUGIN_ROOT}/hooks/guard_external_send.py"

View source on GitHub stefanoskarakasis.substack.com

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