claude

PMM Growth

Growth skills for PMMs: North Star Metric and scorecard, positioning angles, campaign ideas, value-prop variants and checked customer stories.

11 on GitHubby Stefanos Karakasisv1.20.0MITupdated 4 days agoproduct-marketing
/

Plugin pmm-growth from marketplace pmm-skills in stefanoskarakasis/Product-Marketing-Skills. Commands read from the repo's manifest — 3 days ago.

What it installs

Skills (5)

  • customer-stories

    Runs a B2B customer story from kickoff to customer approval: kickoff questions, internal brief, interview questions, a draft in one fixed structure, the customer review pack and an audit, with every stat and quote checked. Trigger on: "write a customer story", "kick off a case study", "customer inte

  • experiment-ideas

    Generates several concrete, cost-efficient growth ideas, each with a channel, core message and cost-efficiency rationale, grounded in your brain's ICP, alternatives and market context. Trigger with "give me marketing ideas", "brainstorm growth tactics", "what should we try", "cheap ways to promote t

  • pmm-metrics

    Defines a North Star Metric and 3-5 Input Metrics, then builds a capped 8-16 metric scorecard across Financial, Customer, Product & GTM, and Process & Growth, flagging vanity and unowned metrics. Trigger on: "what should we measure", "North Star metric", "build a PMM scorecard", "what metrics should

  • positioning-ideas

    Generates 3-5 positioning angles anchored to your named alternatives: different territory to choose from, not five ways of saying "we're better". Use it before positioning-messaging, not instead of it: nothing ships until your pick passes that skill's gate. author: Stefanos Karakasis context: brain-

  • value-prop-statements

    Fans an existing positioning statement out into segment- and channel-specific value-prop copy variants for marketing, sales and onboarding, without re-running positioning. Trigger with "write value prop statements for [segment]", "adapt our positioning for [channel]", "sales copy for this persona",

Slash commands (5)

  • /pmm-growth:customer-stories

    Run a B2B customer story from kickoff to approval — brief, interview questions, draft, review pack, audit

  • /pmm-growth:experiment-ideas

    Generate ranked, brain-grounded growth ideas — channel, message, rationale, and cost-efficiency

  • /pmm-growth:pmm-metrics

    Define a North Star Metric and capped scorecard, or audit an existing metrics list for vanity metrics

  • /pmm-growth:positioning-ideas

    Generate 3-5 divergent positioning angles anchored to your named alternatives

  • /pmm-growth:value-prop-statements

    Fan an existing positioning statement out into segment- and channel-specific value-prop copy

MCP servers (17)

  • hubspot

    connects to: https://mcp.hubspot.com/anthropic

  • gong

    connects to: https://mcp.gong.io/mcp

  • slack

    connects to: https://mcp.slack.com/mcp

  • google-drive

    connects to: https://drivemcp.googleapis.com/mcp/v1

  • google-sheets

    connects to: https://sheetsmcp.googleapis.com/mcp/v1

  • gmail

    connects to: https://gmailmcp.googleapis.com/mcp/v1

  • google-calendar

    connects to: https://calendarmcp.googleapis.com/mcp/v1

  • klaviyo

    connects to: https://mcp.klaviyo.com/mcp

  • supermetrics

    connects to: https://mcp.supermetrics.com/mcp

  • amplitude

    connects to: https://mcp.amplitude.com/mcp

  • amplitude-eu

    connects to: https://mcp.eu.amplitude.com/mcp

  • mixpanel

    connects to: https://mcp.mixpanel.com/mcp

  • mixpanel-eu

    connects to: https://mcp-eu.mixpanel.com/mcp

  • wispr-flow

    connects to: https://api.wisprflow.ai/connect/mcp

  • semrush

    connects to: https://mcp.semrush.com/v2/mcp

  • ahrefs

    connects to: https://api.ahrefs.com/mcp/mcp

  • granola

    connects to: https://mcp.granola.ai/mcp

View source on GitHub stefanoskarakasis.substack.com

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