Product Marketing

Plugin pmm-positioning from marketplace pmm-skills in stefanoskarakasis/Product-Marketing-Skills. Commands read from the repo's manifest — 3 days ago.

Skills (9)

• alternatives-map

  Turns research (win/loss notes, call transcripts, G2/Capterra reviews, analyst reports) into a named alternatives map across direct competitors, adjacent tools, DIY and status quo, each with why-chosen, why-left and unclaimed territory, then deepens brain Section 3. Trigger with "map our alternative

• brand-voice

  Builds a persona-adaptive Voice & Tone guide (brand attributes, tone shifts by buyer type and channel, forbidden language), then deepens brain Section 4. Trigger with "how should we sound", "voice guide", "our copy feels off", "we sound like everyone else", "adapt tone for", or any request to define

• buyer-personas

  Maps the enterprise buying committee (Economic Buyer, Champion, Technical Evaluator, End User, Procurement) before any messaging, then builds Dunford-structured, alternatives-anchored personas ready for positioning-messaging. Trigger with "map our buying committee", "who do we need to win over", "bu

• ideal-customer-profile

  Turns research (surveys, interviews, usage data, win/loss notes) into an Ideal Customer Profile across demographics, behaviors, Jobs to Be Done and needs, then deepens brain Section 2. Trigger with "build my ICP", "who is my ideal customer", "analyze our PMF survey", "define our target customer", or

• market-context

  Builds the "why now" layer (market maturity, macro forces, buying triggers, narrative arc, category moment), then deepens brain Section 5. Trigger with "why now", "what's our market context", "define our category", "market narrative", "what macro trends support us", "buying triggers", or any request

• message-house

  Turns your existing positioning into one clean table: your core story at the top, your 3 supporting reasons to believe it below. Use when someone asks to "build a message house," "put our messaging in a message house," or wants positioning laid out as one scannable page.

• positioning-messaging

  Builds or audits positioning statements, messaging hierarchies, homepage copy and persona cards using April Dunford's Obviously Awesome framework, in five modes (build, audit, fletch, sales-enablement, homepage). Refuses to generate without a named primary persona and 3+ alternatives including statu

• product-messaging-playbook

  Assembles a single Sales/CS-ready playbook for a new product or feature: problem, story, one named competitive comparison, discovery questions and objection handling. Use when you say "build a messaging playbook," "give sales something they can use for this feature," "handoff doc for sales and CS,"

• proof-points

  Builds and maintains a sourced, gated registry of the proof points your messaging relies on (metrics, customer quotes, case study results, analyst citations), then deepens brain Section 6. Use when pulling proof points out of a deck or battlecard, checking whether a stat is safe to use, sourcing a n

Slash commands (9)

• /pmm-positioning:alternatives-map

  Build your competitive alternatives map — direct competitors, adjacent tools, DIY, and status quo — from win/loss data

• /pmm-positioning:brand-voice

  Build a persona-adaptive voice guide — brand attributes, tone by buyer and channel, forbidden language

• /pmm-positioning:buyer-personas

  Map the buying committee, then build alternatives-anchored messaging personas

• /pmm-positioning:ideal-customer-profile

  Build, enrich, or audit your ICP — trigger events, buyer map, JTBD, disqualifiers

• /pmm-positioning:market-context

  Build the "why now" market narrative — macro forces, buying triggers, category moment

• /pmm-positioning:message-house

  Format existing positioning into a Message House (Roof + Value Pillars)

• /pmm-positioning:positioning-messaging

  Build or audit positioning statements, messaging, and related output

• /pmm-positioning:product-messaging-playbook

  Assemble a Sales/CS-ready messaging playbook — problem, story, competitive comparison, discovery questions, objections

• /pmm-positioning:proof-points

  Add, verify, or audit the sourced claims your messaging relies on — then deepen brain Section 6

MCP servers (19)

• notion

  connects to: https://mcp.notion.com/mcp

• atlassian

  connects to: https://mcp.atlassian.com/v1/mcp

• hubspot

  connects to: https://mcp.hubspot.com/anthropic

• gong

  connects to: https://mcp.gong.io/mcp

• intercom

  connects to: https://mcp.intercom.com/mcp

• slack

  connects to: https://mcp.slack.com/mcp

• google-drive

  connects to: https://drivemcp.googleapis.com/mcp/v1

• google-docs

  connects to: https://docsmcp.googleapis.com/mcp/v1

• google-slides

  connects to: https://slidesmcp.googleapis.com/mcp/v1

• gmail

  connects to: https://gmailmcp.googleapis.com/mcp/v1

• google-calendar

  connects to: https://calendarmcp.googleapis.com/mcp/v1

• mixpanel

  connects to: https://mcp.mixpanel.com/mcp

• mixpanel-eu

  connects to: https://mcp-eu.mixpanel.com/mcp

• wispr-flow

  connects to: https://api.wisprflow.ai/connect/mcp

• semrush

  connects to: https://mcp.semrush.com/v2/mcp

• ahrefs

  connects to: https://api.ahrefs.com/mcp/mcp

• granola

  connects to: https://mcp.granola.ai/mcp

• dovetail

  connects to: https://dovetail.com/api/mcp

• zoom

  connects to: https://zoom.us/mcp/meeting/streamable

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