claude

pm-go-to-market

Go-to-market skills for PMs: GTM strategy, growth loops, GTM motions, beachhead segments, ideal customer profiles, marketing ideas, positioning, product naming, and marketing plans.

9 on GitHubby Tarun Narangv1.1.0MITupdated 1 month agoproduct-management
/

Plugin pm-go-to-market from marketplace pm-skills in tarunccet/pm-skills. Commands read from the repo's manifest — 1 month ago.

What it installs

Skills (7)

  • growth-loops

    Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.

  • gtm-motions

    Identify the best GTM motions and tools across 7 motion types: Inbound, Outbound, Paid Digital, Community, Partners, ABM, and PLG. Use when selecting marketing channels, choosing between inbound and outbound strategy, or planning cross-channel campaigns.

  • gtm-strategy

    Create a go-to-market strategy covering marketing channels, messaging, success metrics, and launch timeline. Use when planning a product launch, creating a GTM plan from scratch, or defining a launch strategy for a new market.

  • ideal-customer-profile

    Identify the Ideal Customer Profile (ICP) from research data with demographics, behaviors, JTBD, and needs. Use when defining your ICP, analyzing PMF survey data, or understanding who your best customers are.

  • marketing-ideas

    Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics.

  • positioning-ideas

    Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.

  • product-name

    Brainstorm 5 unique, memorable product names with rationale aligned to brand values and target audience. Use when naming a new product, rebranding, or exploring product name ideas.

Slash commands (4)

  • /pm-go-to-market:battlecard

    Create a sales-ready competitive battlecard — positioning, feature comparison, objection handling, and win strategies

  • /pm-go-to-market:growth-strategy

    Design sustainable growth mechanisms — growth loops and GTM motions for product-led and sales-led strategies

  • /pm-go-to-market:marketing-plan

    Brainstorm marketing ideas, positioning, value prop statements, and product names — creative marketing toolkit

  • /pm-go-to-market:plan-launch

    Create a full go-to-market strategy — beachhead segment, ICP, messaging, channels, and launch plan

View source on GitHub

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