claude

launch-a-product

Take a product or feature to market - Positioning, a tiered launch plan, the content, a demand plan, and earned media

0 on GitHubby Heath Barnettv1.0.0updated 12 days agomarketing
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Plugin launch-a-product from marketplace built-gtm in heath-gtm/Skill-Builder. Commands read from the repo's manifest — 12 days ago.

What it installs

Skills (5)

  • content-brief

    Turn a keyword or topic plus an audience into a writer-ready brief a writer can act on without a meeting. Nails the search intent, the angle, the outline, the must-cover questions, the internal links, and the one CTA. Trigger on "write a content brief", "brief this article", "what should this post c

  • demand-gen-plan

    Turn a pipeline target into a demand-generation plan that actually maps to the number. The ICP worth spending on, the offers by funnel stage, the channel mix that reaches them, the content that earns attention, and the pipeline math worked backward from the goal so you know if the plan can even hit

  • launch-plan

    Build a tiered go-to-market launch plan for a product or feature: the audiences, the channels, the assets, the timeline, the owners, and the metrics that call it a win. Sizes the launch to what it deserves, so a small feature gets a small plan and a big bet gets the full push. Trigger on "plan a lau

  • positioning-brief

    Turn what you do, who it is for, and why you win into a crisp positioning statement and a full message house. Produces a category frame, value pillars, proof points, and objection reframes your whole team can repeat. Trigger on "help me position this", "write our positioning", "build a message house

  • pr-outreach

    Turn "we should get press" into an earned-media plan a journalist might actually answer. The story angle worth their byline, a target list by beat, a pitch built for one reporter at a time, and a follow-up rhythm that is persistent without being a pest. Built for B2B teams doing their own PR, custom

View source on GitHub builtgtm.ai

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