claude

persona-playbook

Find and message your core personas - The personas that matter, who to interview, a message house per persona, and discovery that fits them

0 on GitHubby Heath Barnettv1.0.0updated 12 days agostrategy
/

Plugin persona-playbook from marketplace built-gtm in heath-gtm/Skill-Builder. Commands read from the repo's manifest — 12 days ago.

What it installs

Skills (4)

  • customer-research

    Turn "we should talk to customers" into research you can actually use. Who to talk to and why, an interview guide that does not lead the witness, questions that surface the real story instead of the polite one, and a way to turn transcripts into positioning and messaging inputs. Built for B2B teams

  • discovery-question-builder

    Turn a persona and a problem into a discovery plan that actually qualifies. Tailored questions sequenced from problem to impact to next step, mapped to MEDDPICC, MEDDIC, BANT, or your own framework. Built for B2B AEs and SDRs, customizable to your persona, framework, and CRM. Trigger on "build disco

  • icp-interview-finder

    Your customer-interview target finder. Connect a CRM with your customer book and an ICP definition, and turn "who should I interview to validate the ICP, test the positioning, learn how they found us?" into a ranked slate of customers, each with a verdict, a three-bullet why, and one named buying-co

  • positioning-brief

    Turn what you do, who it is for, and why you win into a crisp positioning statement and a full message house. Produces a category frame, value pillars, proof points, and objection reframes your whole team can repeat. Trigger on "help me position this", "write our positioning", "build a message house

View source on GitHub builtgtm.ai

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